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Recently, Forbes magazine announced its "30 Under 30 Asia" list for 2024, honoring 30 talented individuals under 30 in Asia who inspire and have a positive influence in various fields such as society, finance, art, marketing, media, and advertising.
In the "Media, Marketing and Advertising" category, YouTuber Dong Van Hung was the only Vietnamese person to be honored. He currently owns the YouTube channel "Mom's Cooking" with over 1 million subscribers worldwide, featuring content showcasing the beauty of Vietnamese rural cuisine.
Home-cooked meals - Inspiring and nurturing love for one's homeland.
Hung's YouTube channel launched in 2019, with his mother being the main creator throughout the videos. After just three months, "Mom's Cooking" reached 100,000 subscribers.
The channel primarily features the life of Hung and his mother in the countryside, as well as the process of preparing traditional, authentic regional dishes. This YouTube channel was also among the few representatives from Vietnam to participate in the YouTube FanFest 2020 event.
Vietnamese cuisine is presented in a simple way through YouTube.
The "Mom's Cooking" channel was created by Dong Van Hung in 2019 with the desire to convey the image of a hardworking mother, meals filled with her love, and the simple scenery of Vietnamese villages. The main character of the channel is Ms. Duong Thi Cuong (59 years old).
With its simple and heartwarming style, "Mom's Cooking" has received much affection from netizens, and the award has contributed to promoting Vietnamese cuisine to the world. In 2020, the channel was nominated in the Hot Youtuber of the Year category at the WeChoice Awards 2020.
