Toyota Classics Night 2018

With a passion for constant innovation and discovery, and the humanitarian goal of “Music that moves lives”, over the past 30 years, Toyota Classics has performed 203 concerts, promoting cultural exchanges around the world and promoting classical music to music lovers in Asia. The ticket sales of approximately 9.5 million USD (equivalent to about 215 billion VND) have been used for charitable activities, contributing to the development of society in areas such as social culture, environmental protection and traffic safety of 14 countries and territories in the Asia-Pacific region. From October this year, Toyota Classics will take place in 7 countries including Brunei, Thailand, Laos, Cambodia, Philippines, Malaysia and Vietnam.

The 2018 Classical Music Night features the performance of the British Orchestra “Orchestra of the Age of Enlightenment”, under the direction of music director and Harpsichordist Steven Devine. During their tour across Asia, the Orchestra of The Age of Enlightenment will introduce to the audience the experience of music from the Baroque period, which emerged after the Renaissance and is known for its meticulousness and refinement in music. This music genre became popular during the Enlightenment period, creating a new genre of classical music that expresses the perfect blend of movement, freedom and emotion. In addition, this year, with the appearance of professional dancers from the Ho Chi Minh City Dance School and young choreographer Ta Thuy Chi, who has received many awards for her choreographic works at many national competitions, the Toyota Classics 2018 Music Night promises to create a sublime and colorful classical music picture.

At the Toyota Classics 2018 press conference, Ms. Do Thu Hoang - Deputy General Director of Toyota Vietnam Automobile Company shared: "For more than 20 years, the Toyota Classics Night program has been implemented annually to bring world-class classical music closer to audiences in Vietnam. Up to now, the program has been highly appreciated by audiences and experts and has become one of the most anticipated special music events every year with 20 shows held, with nearly 10,000 audiences attending, especially the participation of many world-famous orchestras... As a result, all ticket sales were used for the program "Toyota Scholarship to Support Young Vietnamese Talents" with nearly 900 scholarships, encouraging and motivating young Vietnamese musical talents to strive and train to become real artists, contributing to the development of the country's culture".

Toyota believes that the world moves when people keep moving. This is the foundation of its global initiative “Start your impossible”, marking Toyota’s evolution from an automobile company to a mobility company. The “Start your impossible” campaign affirms Toyota’s commitment to creating a more equal, sustainable and dynamic society.

Since its establishment, with the goal of becoming a “good citizen in the local community”, TMV has been carrying out many meaningful and sustainable social contribution activities, focusing on the following areas: Traffic safety, Education and Training and Human resource development, Environmental protection and Social Culture. In which, Social Culture is one of the areas that TMV focuses on with the desire to enrich the spiritual life of Vietnamese people. And the Toyota Concert Program is one of those activities with profound social significance, aiming to contribute to popularizing classical music to a large number of Vietnamese music lovers.

BK - University