Toyota Classical Music Night 2018

Driven by an unwavering passion for innovation and exploration, and guided by the humanistic goal of "Music that moves lives," Toyota Classics has held 203 concerts over the past nearly 30 years, fostering cultural exchange and promoting classical music to Asian music lovers. Approximately US$9.5 million (equivalent to about VND 215 billion) in ticket sales has been used for charitable activities, contributing to social development in areas such as socio-cultural development, environmental protection, and traffic safety in 14 countries and territories across the Asia-Pacific region. Starting this October, Toyota Classics will be held in seven countries: Brunei, Thailand, Laos, Cambodia, the Philippines, Malaysia, and Vietnam.

The 2018 Classical Music Night features a performance by the British Orchestra of the Age of Enlightenment, under the direction of music director and harpsichordist Steven Devine. On their tour across Asia, the Orchestra of the Age of Enlightenment will introduce audiences to the musical experience of the Baroque period, which emerged after the Renaissance and is known for its meticulous and refined music. This genre became popular throughout the Enlightenment, creating a new classical music style that perfectly blends movement, freedom, and emotion. In addition, this year's Toyota Classics 2018 promises to create a vibrant and sublime classical music experience with the participation of professional dancers from the Ho Chi Minh City Dance School and young choreographer Ta Thuy Chi, who has received numerous awards for her choreography in national competitions.

At the Toyota Classics 2018 press conference, Ms. Do Thu Hoang – Deputy General Director of Toyota Motor Vietnam – shared: “For over 20 years, the Toyota Classical Music Night program has been held annually to bring world-class classical music closer to audiences in Vietnam. To date, the program has been highly appreciated by audiences and professionals alike and has become one of the most anticipated special music events of the year, with 20 performances held, nearly 10,000 attendees, and especially the participation of many world-renowned orchestras… As a result, all proceeds from ticket sales are used for the “Toyota Scholarship Program to Support Young Vietnamese Talents” with nearly 900 scholarships, encouraging and motivating young Vietnamese musical talents to strive and train to become true artists, contributing to the development of the national culture.”

Toyota believes the world moves when people are constantly moving. This is also the foundation of its global initiative, “Start your impossible,” marking Toyota’s evolution from an automotive company to a company focused on mobility. The “Start your impossible” campaign reaffirms Toyota’s commitment to creating a more equitable, sustainable, and dynamic society.

Since its establishment, with the goal of being a "good citizen in the local community," TMV has been carrying out many meaningful and sustainable social contribution activities, focusing on the areas of: traffic safety, education and training and human resource development, environmental protection, and culture and society. Among these, culture and society is one of the areas that TMV prioritizes, with the desire to enrich the spiritual lives of the Vietnamese people. And the Toyota Concert Program is one of those activities with profound social significance, aiming to contribute to popularizing classical music to a wide audience of Vietnamese music lovers.

BK - University