Ready for the "peak" season
Booking.com has just released a list of the most searched destinations for the upcoming April 30 and May 1 holidays based on reviews from travelers. Hanoi is one of the 10 destinations on this list.
Booking.com's 2023 Travel Trends Report shows that travel is not only a priority for Vietnamese and international tourists, but trips to nature and finding a sense of peace are also a trend. According to Booking.com, during national holidays, big cities like Hanoi and Ho Chi Minh City will organize special celebrations and activities. Therefore, "staycation"-style vacations will be a good choice. If in Hanoi, tourists can take the opportunity to visit many relics and heritage sites such as the Temple of Literature, Thang Long Imperial Citadel, Thang Long Tu Tran...; street food tours...
Plan No. 79/KH-UBND issued by the Hanoi People's Committee on March 10, 2023 on tourism development in Hanoi in 2023 has set many goals to concretize Resolution No. 09-NQ/TU dated February 22, 2022 of the Hanoi Party Committee on "Developing cultural industry in the capital for the period 2021 - 2025, orientation to 2030, vision to 2045". Specifically, the Plan clearly states the orientation for comprehensive development of the capital's tourism in terms of both scale and service quality; attracting a large number of international and domestic tourists to visit and experience; maintaining Hanoi's role as a major tourist center of the country; continuing to build the image of a "Safe - Friendly - Quality - Attractive" destination;...
Vibrant tourism activities help promote the beautiful image of the thousand-year-old capital.
In the key solutions, the city focuses on many solutions to attract international tourists, increase spending and extend the length of stay of international tourists. For example, focusing on development resources, forming groups of truly professional and attractive tourism products; Orienting the flow of tourists to participate in routes, tourism activities and stay in suburban areas before visiting the city center; Encouraging the development of night tourism products, increased experiential activities in traditional tourism product groups, cuisine, shopping, etc.
Typically, the Hanoi Tourism Festival 2023 with the theme "Connecting heritage to develop tourism" will take place from March 23-26, the Hanoi Center for Investment, Trade and Tourism Promotion expects to welcome about 50,000 domestic and international tourists. The festival has a scale of 150 booths and the participation of 100 tourism businesses, including large businesses such as: Vietjet Air, Hanoi Tourism Corporation, Hanoi Tourism Association, ...
In addition to conference activities and the introduction of tourism stimulus products, the notable attraction for international tourists at this event is the Hanoi heritage tours, of which two outstanding heritage-linked tours were launched: the tour "Finding the Ancient Vietnamese Capital" taking visitors to Co Loa and the tour "Journey connecting the heritage of Thang Long Imperial Citadel (Hanoi) - Vinh Nghiem Pagoda - Tay Yen Tu (Bac Giang)". These tours are all considered new and highly unique tourism products, imbued with the cultural identity of the North. Another notable activity of the festival is the space to experience Hanoi draft beer during the subsidy period to introduce a culinary culture of Hanoi people, while conveying a strong message about the culture of drinking alcohol and beer "If you drink alcohol or beer, do not drive".
Promote the role of "conductor"
Since the pandemic, tourism trends have changed a lot, with a preference for short-term tours. Up to now, Hanoi has played a good role as a "conductor" in regional tourism products with high experiential value between cities, creating momentum for tourism in the capital and neighboring provinces and cities.
Recently, SGO Travel Company launched a cultural tourism route connecting from Thang Long Imperial Citadel (Hanoi) to Bac Giang, with 07 diverse product packages, departing daily from Wednesday to Sunday for domestic and international tourists. In February, Asia Luxury Cruise Corporation (APC) also started exploiting a luxury cruise tourism product (Ambassador Cruise II) with a schedule connecting from Hanoi - Ha Long (Quang Ninh) - this is a large-scale day activity with a capacity of 500 guests.
According to the Hanoi Tourism Association, the close tourism linkage activities between Hanoi and localities have shown many positive results, for example the tourism routes Hanoi - Bac Giang; Hanoi - Ninh Binh; Hanoi - Hai Phong - Quang Ninh; Hanoi - Nam Dinh... In addition, many caravan tourism products (self-driving) with longer routes and longer journeys are also promoted, such as the route from Hanoi to Ha Giang, Lao Cai, Yen Bai... In the coming time, Hanoi's tourism industry will aim at regional linkage products to develop the MICE tourism market (tourism combined with seminars, conferences, event organization), urban tourism, sea and island tourism, tourism, golf, health care, education.
In addition, the Hanoi Department of Tourism also informed that it is coordinating with the Department of Transport to research and invest in exploiting inland river tourism routes along the Red River, West Lake, Dong Mo Lake, etc. associated with cultural tourism destinations, heritage, agricultural tourism, and experiential tourism in districts, towns, and cities. In 2023, it is estimated that the Department of Tourism and many units and localities will organize about 50 events to promote tourism and culture in Hanoi.
