VI
EN
The decision to temporarily suspend the promotional program was based on the fact that Hanoi had stopped receiving international tourists since March, making the airing of promotional videos on CNN ineffective and potentially costly. "Hanoi's stance is that negotiations and the appropriate time to resume this promotional package will only take place after the WHO declares the global pandemic over," a department leader stated.
CNN has also agreed with the Department's opinion and has temporarily suspended all film and video advertising production activities until the pandemic situation improves.
Several articles introducing Hanoi have been published on CNN.
Since 2019, Hanoi has signed a five-year tourism promotion contract with CNN, spanning from 2019 to 2024, divided into several phases, with a budget of $800,000.
According to the contract, CNN collaborated with the Hanoi Department of Tourism to produce promotional videos ranging from 30 to 60 seconds, showcasing Hanoi's landmarks, destinations, people, culture, and cuisine. In addition, the American television channel also produced 30-minute programs to provide a more in-depth introduction to Hanoi for international tourists.
These contents are broadcast across CNN's digital, television, and social media platforms. The broadcast areas include Asia Pacific, Europe, the Middle East, North America, and South Asia.
Following the initial promotional campaign, the number of tourists visiting Hanoi in particular and Vietnam in general has grown rapidly. Foreigners have also gained a certain level of awareness of Hanoi, including its culture, cuisine, people, and scenic attractions.
