Instant Vietnamese-style pho is selling well in Japan.

18/12/2019

Kenmin Foods, a company based in Kobe, Japan, has just launched an instant Vietnamese-style pho product called Betonamu Fuu Nya, which means "Vietnamese Meow" or "Vietnamese-style cat pho," with "Nya" being the Japanese pronunciation of the sound a cat makes.

Of course, this product has unique features that set it apart from regular instant pho. Besides using premium rice flour to make the dried pho noodles and delicious chicken broth, this instant pho also contains a high calorie content, up to 227 kcal per packet.

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Instant pho called "Meow Vietnam" is sold in boxes of 5 packets for 950 yen (approximately 200,000 VND). Currently, this type of pho is selling very well in Japan, attracting many cat lovers curious to try it.

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Đại diện Kenmin Foods giới thiệu phở ăn liền

Representatives from Kenmin Foods introduce "Meow Vietnam" instant pho.

And another reason you'll feel happy buying this product is that for every box of pho sold, the manufacturer will donate 28 yen to the Felissimo Cat Club Japan, a fund for stray cats and other homeless animals. This project is called "Vietnamese-style Pho for Cat Lovers." The project is being implemented in collaboration with Kenmin Foods by Felissimo, an online retail chain specializing in products ranging from food and drinks to fashion related to pets and cute animals.

Trên gói phở cũng được in hình một chú mèo đội nón lá Việt Nam

The pho package also features a picture of a cat wearing a Vietnamese conical hat.

Furthermore, through this product, Kenmin Foods - a company with a long history of producing rice-based foods - wants to pay tribute to cats, which have accompanied humans throughout history, helping to protect food from rodents and pests.

Tô phở mèo phong cách Việt sau khi được chuẩn bị hoàn tất

A bowl of Vietnamese-style pho with a cat motif, now fully prepared.

Huong Thao - Source: NEKOBU
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