This collection is inspired by a girl's dream of a fairytale dress becoming a reality on her wedding day. Chung Thanh Phong chose the image of a butterfly to describe that fashion dream, blending in with the general trend of the world. From 2022 to now, butterflies - a typical image in fashion in the 2000s - are returning to take the global fashion world by storm. This beautiful insect is also the embodiment of the fairycore style - one of the interesting trends of this summer, originating from the desire for a gentle, peaceful life, in harmony with nature.
Hoang Thuy
H'Hen Nie
The show was divided into two parts: the first part consisted of feminine and individual designs aimed at modern brides, the second part was a game of classic dresses, showing unlimited creativity and elaborate embellishment techniques, aiming for surreal and luxurious beauty. To enhance the luxury and uniqueness, he collaborated with jewelry maker Three Trees, marking the first time a collection of expensive diamonds was dedicated solely to wedding dresses.
With the music performed by Trang Phap, the models took turns walking in princess dresses, mermaid dresses, straight dresses or A-line dresses. The highlight throughout the show was the butterfly detail expressed by the sophisticated hand-sewing technique of Chung Thanh Phong Bridal's team of experienced artisans, with each high-end dress taking hundreds of hours to complete.
Using techniques such as draping, 3D flower applique, corset shaping, 3D printing, laser cutting of butterfly wings from sequin pieces, beading to create lily of the valley flowers, the outfits become flattering, gorgeous and eye-catching, making the opposite person turn to look. To increase the impression, the designer uses imported Italian fabrics including liquid metallic with a shiny and soft effect like water (also known as water fabric), organza, net chiffon, lace, satin, metallic.
Chung Thanh Phong spent six months to conceptualize and complete the collection. The show demonstrated the designer's class and willingness to spend money by applying the latest technology to create three completely different experience spaces. He became the first Vietnamese designer to turn the red carpet space into a bullet time studio, creating magical AI effects for the videos.
Ngoc Chau
Bullet time is an optical illusion that makes the viewer feel that the people and the surrounding scenery are motionless and only the camera is rotating around the subject as if time is slowing down. This effect was first applied in the 1999 film The Matrix, bringing great success to the point that the term bullet time is used to refer to this effect ever since.
Chung Thanh Phong is also the first Vietnamese designer to have a runway in a five-star resort. Previously, other fashion houses were only allowed to use the available space to launch their collections because setting up a stage could affect the landscape of the resort.
Minh Tu
In addition, he is also the first Vietnamese designer to entertain guests with a drone show that lasted nearly 10 minutes in the sky of Da Nang to thank 140 VIP guests at the post-show reception. At exactly 9:15 p.m., 400 drones appeared in the sky amid the excited cheers of the audience. The performance ended with the words Deeply Thankful.
Le Nguyen Bao Ngoc
Special models in the show
Runner-up, supermodel Hoang Thuy was invited by Chung Thanh Phong to be the First Face of the show. The beauty brought bursting emotions to the audience when she stepped out to open the show in a white butterfly-shaped outfit. The outfit weighed 10 kg, made from 3D mesh fabric, studded with crystals simulating dew drops on butterfly wings, and randomly attached with fishing line to create a transparent effect. The graceful, steady strides, with reasonable stops and accents, combined with delicate expressions once again showed that Hoang Thuy is still the most beautiful catwalk supermodel of the Vietnamese fashion industry.
Cinderella - Quyen Linh's daughter became the highlight in the middle of the show. She played the role of Cinderella in the fairy tale, hurriedly returning after the 12 o'clock bell rang and then reappeared in a princess dress decorated with pure white feathers. The design used many different types of feathers, each strand was hand-sewn to create a light and airy feel. The 18-year-old girl's performance expressed the meaning of fairy tale dreams becoming true in real life. Chung Thanh Phong said: "Cinderella has the pure and innocent beauty of a princess, completely in line with the idea and direction I am aiming for, she is the new muse in my next chapter".
Cinderella
Cinderella said that to prepare for her first catwalk, she spent a week practicing in 15cm high heels. She was nervous and excited before the show, then happy and joyful when she finished the performance and received cheers from fans.
Miss H'Hen Niê took on the role of the Butterfly Goddess, ending a beautiful dream to open a new chapter. She showed a cold demeanor, wearing a dress with a cape decorated with Swarovski crystals, hand-folded butterfly wings to create layers. The outfit took 1.5 months to complete with 8 workers. The beauty combined the outfit with the "Halo of Dreams" bracelet from the Three Trees collection, inspired by the magical beauty of the night sky with countless sparkling stars in fairy tales. The design is studded with more than 460 lab diamonds weighing more than 470 cts, worth 3.2 billion VND.
Huong Ly
In addition, the show also featured appearances by Miss Ngoc Chau, Minh Tu, Miss Le Nguyen Bao Ngoc, Runner-up Huong Ly, Asian Supermodel Quynh Anh, Runner-up Le Hang.

































