Ford Territory in the Vietnamese market and the numbers speak for themselves
Since its official launch in Vietnam in October 2022, Ford Territory has continuously recorded positive sales figures. After just over a year on the market, Ford Territory has recorded sales of more than 10,000 vehicles, demonstrating the model's suitability to Vietnamese consumer tastes. Since the beginning of 2024, the model has maintained its position in the top 2 sales in the segment with nearly 16% market share. By September 2024, Territory will reach the milestone of 15,000 vehicles delivered to customers.
After just over a year on the market, Ford Territory has recorded sales of more than 10,000 vehicles, proving the model's suitability to Vietnamese consumer tastes.
Recently, in order to maintain the heat in the segment and satisfy customers who need a sportier, more stylish car, Ford Vietnam added the Territory Sport version with a series of black painted details and changed the interior color scheme to two contrasting black and white colors full of personality.
Modern appearance, spacious space, smart technology - Ford Territory is the top choice for young customers.
The exterior of the Ford Territory is the result of the philosophy of "Power of Continuous Energy Flow", combining recognizable elements of the Ford brand with basic principles in design and harmony in every detail. In terms of exterior, the front of the car has seamless graphics combining the grille and LED daytime running lights running across the width of the car. Prominent lines running along both sides of the car body bring a strong look, clearly expressing the spirit of energy flow.
Modern appearance, spacious space, smart technology
Territory has more than 20 spacious storage compartments combined with a trunk with a capacity of up to 448 liters and the ability to expand to 1422 liters, allowing users to flexibly utilize the storage space in the car. The entire second row of seats is designed to be family-oriented with the footrest for the middle seat being flat with the car floor, increasing comfortable legroom, especially useful for long journeys. Not only that, the interior design of Territory also has many color options from black combined with cream, black blue or blue white with orange stitching in different versions to suit the tastes of young customers.
With the desire to bring the highest value to customers, Ford Territory integrates all the technological strengths of Ford's SUV line. In particular, the Co-Pilot 360 driver assistance technology package includes nearly 20 advanced safety features such as automatic parking technology, 360-degree camera, blind spot warning system combined with cross-traffic warning, adaptive cruise control system with stop and go feature, collision warning system combined with automatic emergency braking, collision warning system when opening the door, lane departure warning system and lane keeping.
Ford Territory integrates all the technological strengths of Ford's SUV line.
Territory has a large 12.3-inch central touch screen that extends to both sides combined with a 7-inch digital central control cluster screen (Trend, Titanium and Sport versions) or 12.3-inch (Titanium X version). Limiting physical buttons in the cockpit is highly appreciated by customers as it brings a simpler, more useful experience. The electronic gear lever is improved to a rotary form and the handbrake system is designed as an electric button, making the car more suitable for the tastes of young people.
In addition, there are a series of modern equipment that enhance the experience such as wireless charging, wireless connection with Apple Carplay and Android Auto, panoramic sunroof, USB charging port, type C and type A ports, smart key, hands-free trunk opening.
Explore the Heritage flow with Ford Territory
More than just a means of transportation, Ford Territory aspires to be a trusted companion for customers in every moment. Territory customers - young families and successful individuals - represent a modern and liberal lifestyle. They seek a balance in life between work, family and activities that satisfy their passion, seeking to connect traditional values with the creative and breakthrough values of the times.
Territory Discovery Program – Continuing the legacy with the aim of connecting with young customers, preserving and promoting core values of history, culture, art, and making more positive contributions to the community.
The event "Discover Territory - Continuing the Legacy" taking place from September 19 to 21, 2024 is an effort by Ford Vietnam to bring the Territory line of cars - the embodiment of the spirit of opening up new values - closer to young customers.
Within the framework of the event, Territory accompanied journalists, influential figures and young entrepreneurs to explore the natural landscapes, unique architectural works, and traditional craft villages along the Hue - Da Nang - Hoi An route. Each destination exudes a contemporary sound, where ancient and modern values intersect and need to be preserved and honored. That is also the invaluable material that inspires the daily creative journey of the young generation. Contemporary people not only preserve heritage but are actively breathing the spirit of the times so that heritage takes on a timeless beauty.
