VI
EN
Ford Territory in the Vietnamese market and the numbers that speak for themselves.
Since its official launch in Vietnam in October 2022, the Ford Territory has consistently recorded positive sales figures. In just over a year on the market, the Ford Territory has sold over 10,000 vehicles, demonstrating its suitability to Vietnamese consumer preferences. From the beginning of 2024 to the present, the model has maintained its position as the second-best-selling vehicle in its segment with nearly 16% market share. By September 2024, the Territory is expected to reach the milestone of 15,000 vehicles delivered to customers.
In just over a year since its launch, the Ford Territory has recorded sales of over 10,000 units, demonstrating the model's suitability to the tastes of Vietnamese consumers.
Recently, in order to maintain the excitement in the segment and satisfy customers who want a sportier, more stylish car, Ford Vietnam added the Territory Sport version with a series of black-painted details and a redesigned interior color scheme of contrasting black and white for a distinctive look.
With its modern design, spacious interior, and smart technology, the Ford Territory is a top choice for young customers.
The Ford Territory's exterior design is the result of the "Power of Unstoppable Energy Flow" philosophy, combining recognizable Ford brand elements with fundamental design principles and harmonious details. On the exterior, the front end features a seamless graphic design integrating the grille and a horizontal LED daytime running light strip across the width of the vehicle. Prominent character lines running along the sides give it a robust look, clearly expressing the spirit of energy flow.
Modern design, spacious interior, smart technology.
The Territory boasts over 20 spacious storage compartments combined with a trunk capacity of up to 448 liters, expandable to 1422 liters, allowing users to flexibly utilize the vehicle's storage space. The entire second row is designed for family comfort, with the middle seat's legroom flush with the floor, increasing legroom, especially useful for long journeys. Furthermore, the Territory's interior design offers a variety of color options, from black and cream, black and blue, or blue and white with orange stitching in different versions, catering to the tastes of younger customers.
With the goal of providing the highest value to customers, the Ford Territory integrates all the technological strengths of Ford's SUV lineup. This includes the Co-Pilot 360 driver assistance technology package, which comprises nearly 20 advanced safety features such as automatic parking, a 360-degree camera, blind spot monitoring with cross-traffic alert, adaptive cruise control with stop-and-go functionality, collision warning with emergency braking, door-opening collision warning, lane departure warning, and lane keeping assist.
The Ford Territory incorporates all the technological strengths of Ford's SUV lineup.
The Territory boasts a large 12.3-inch central touchscreen that extends to both sides, combined with a 7-inch (Trend, Titanium, and Sport) or 12.3-inch (Titanium X) digital instrument cluster display. The limited number of physical buttons in the cockpit is appreciated by customers for providing a simpler, more functional experience. The electronic gear selector has been upgraded to a rotary type, and the parking brake has been redesigned as an electric button, making the car more appealing to younger buyers.
In addition, it boasts a range of modern features that enhance the user experience, such as wireless charging, wireless connectivity with Apple Carplay and Android Auto, a panoramic sunroof, USB charging ports, Type C and Type A ports, smart key, and hands-free trunk opening.
Explore the flow of Heritage with Ford Territory.
Beyond being just a means of transportation, the Ford Territory aspires to be a trusted companion for its customers in every moment. Territory's customers – young families and successful individuals – represent a modern and free-spirited lifestyle. They seek a balance between work, family, and passions, striving to connect traditional values with the innovative and groundbreaking spirit of the times.
The Territory Discovery – Continuing the Heritage program aims to connect with young customers, preserve and promote core values of history, culture, and art, and make a more positive contribution to the community.
The "Discover Territory - Continuing the Heritage" event, taking place from September 19th to 21st, 2024, is Ford Vietnam's effort to bring the Territory line of vehicles – embodying the spirit of pioneering new values – closer to younger customers.
Within the framework of the event, Territory collaborated with journalists, influential figures, and young entrepreneurs to explore the natural landscapes, unique architectural structures, and traditional craft villages along the Hue - Da Nang - Hoi An route. Each destination exudes a contemporary feel, a place where old and new values intersect, needing to be preserved and celebrated. This is also invaluable material that inspires the daily creative journey of the younger generation. Contemporary individuals are not only preserving heritage but are actively breathing life into it, giving it a timeless beauty.
