Hanoi in autumn often evokes images of streets covered in yellow leaves, blue skies, and pleasant air. This autumn, an even more remarkable event will take place at AEON Mall Long Bien – the ASR (Ascott Star Rewards Festival) organized by The Ascott Limited for the first time in Vietnam, promising to bring a series of exciting entertainment activities, along with unique souvenirs.
The two-day ASR Festival at AEON Mall Long Bien is not only an important milestone in Ascott’s 40-year journey, but also a thank you to customers who have always supported and accompanied this brand. At the same time, this is also an opportunity for Ascott to introduce the global campaign “Ascott Unlimited – Explore Unlimited with Ascott” closer to the Vietnamese public.
Kicking off the event was the announcement of a strategic partnership between Ascott and Chelsea Football Club, which will see Ascott become the official Global Lodging Partner of Chelsea, one of the Premier League’s most iconic football clubs. The partnership is a sign of Ascott’s growing international presence.
Immediately after the announcement ceremony, festival attendees will have the opportunity to participate in interactive games, including the interactive soccer game. Players will have the opportunity to receive unique souvenirs from Ascott – an interesting highlight for those who are passionate about soccer and sports.
Ascott and Chelsea Football Club as Official Global Lodging Partner
Not only football, ASR Festival also offers a series of other exciting experiences: a series of creative workshops, including terrarium making workshop, coffee workshop and ceramic plate painting workshop. These activities are not only entertaining, but also give participants the opportunity to express their creativity, and at the same time create beautiful souvenirs to keep as memories.
“Golden Hour” - a special activity within the framework of ASR will take place with the “Lucky Wheel” program. Participants will have the opportunity to try their luck and receive valuable gifts, including resort vouchers at Ascott buildings in Vietnam.
Various musical performances and interactive games throughout the two days will add to the festival atmosphere. In addition, industry networking talks and a variety of food stalls will ensure a complete experience for all attendees.
In addition to Ascott’s renowned hospitality brands such as Somerset, Citadines, Oakwood and The Unlimited Collection all gathering at the ASR Festival, Ascott also introduced the Ascott Star Rewards (ASR) loyalty program, with membership levels from Classic, Silver, Gold to Platinum. Each membership level will come with separate incentives, including reward points, free room upgrades, airport transfers, early check-in and late check-out.
Ascott offers a wide range of accommodation products and services.
In particular, from September 28 to 30, 2024, the promotion program “ASR Festival Flash Sale – Buy 2, Pay 1” will be implemented, bringing the opportunity to shop for high-quality accommodation at extremely preferential prices for customers. This is an opportunity not to be missed for those who love to travel and want to experience Ascott's high-class accommodation services.
ASR Festival 2024 is not only a celebration of The Ascott Limited’s 40th anniversary, but also an opportunity for guests to explore its premium hospitality brands and enjoy exciting entertainment and promotions. With a wide range of activities, ASR Festival promises to bring an exciting and memorable experience to all attendees.
