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Go to Chau Phong to see silk being woven into cloth.
As the rice paddies in the Mekong Delta turn a vibrant green in early June, the Mazda CX-30 slowly glides along rustic country roads, through old markets, and across the city to the Cham village in Chau Phong, Tan Chau, An Giang, where traditional brocade fabrics are woven daily.
Mazda CX-30 on the roads of the Mekong Delta.
From around the early 19th century, the people here began developing the craft of brocade weaving. The creaking sound of the looms became a familiar sound in this tranquil countryside. Women wearing traditional headscarves sat weaving every day, passing the tradition down from generation to generation, diligently preserving their ethnic culture to this day.
Traditional brocade weaving is a cultural feature of the Cham people in Chau Phong, An Giang, preserved and spread through tourism activities today.
Weaving a piece of brocade fabric requires the weaver to invest a great deal of time and effort into each step. From delicate silk threads, skilled artisans use their nimble hands to dye and dry them before moving on to the more difficult step of threading the yarn. Depending on the colors and patterns, the silk threads are stretched lengthwise on the loom, and then the weaver threads are threaded through the warp threads while weaving to create the fabric structure.
Between the Cham artisans diligently working at their looms and the Takumi—Mazda's master craftsmen—in the design workshop, there seems to be an invisible thread connecting them: a spirit of meticulous craftsmanship and a passion for creating works of art imbued with soul.
While the Cham people meticulously weave each thread to create patterns deeply rooted in their cultural identity, the Takumi artisans at Mazda quietly sculpt each body line in clay, paying attention to the smallest detail to achieve aesthetic perfection before entering the production process.
The woven fabrics gradually take shape through the hands of the artisans of the Cham village.
Whether it's a strip of brocade pattern or a line on the car's body, it's not just a handcrafted product, but also a vessel containing the story, emotions, and touch of the artisan. More than just clothing or transportation, they are creations that can be seen, touched, and felt, reflecting the silent dedication in every detail.
Mazda CX-30 - Where the hands of an artisan touch technology
Just like the handcrafted fabrics of the Cham people in Chau Phong, where each thread is spun with utmost patience and skilled hands, the Mazda CX-30 is the epitome of Japanese craftsmanship.
From the initial sketches to the first clay model, every curve of the CX-30 was meticulously handcrafted by the Takumi (master craftsmen), paying attention to even the smallest details. Mazda calls this clay model "Goshintai," signifying the embodiment of the craftsman's essence and soul, like a living entity possessing the "spirit of movement."
Like Cham brocade, every detail on the Mazda CX-30 is crafted by the hands of Japanese Takumi artisans.
The Mazda CX-30 is also a prime example of the new generation of design based on the KODO (Soul of Motion) design language, developed with a minimalist "Less is More" philosophy deeply rooted in Japanese aesthetics. The car's design draws inspiration from three elements: Yohaku (the beauty of empty space), Sori (the dignified flow of curves), and Utsuroi (the subtle transition between light and shadow) – elements often seen in traditional Noh theater performances. As a result, the car not only captivates visually but also stirs the emotions of the viewer, evoking a poetic quality in every movement.
With its "Human-Centric" design philosophy, Mazda meticulously researched and designed the placement of the accelerator pedal, seating position, buttons, operating information, and driver's visibility to provide the most natural and comfortable driving posture, minimize blind spots, and avoid distractions while driving. The interior space is arranged axially and symmetrically to ensure balance, and the interface of all details is oriented towards the user for easier interaction and control. The interior is streamlined to provide a close, friendly experience and ensure good visibility for the driver, while also incorporating amenities such as a HUD display, Apple CarPlay and Android Auto connectivity, and automatic anti-glare mirrors.
Like Cham brocade, every detail on the Mazda CX-30 is crafted by the hands of Japanese Takumi artisans.
The looms used by the Cham people typically consist of several main and interconnected parts such as: the loom frame, the heddle (chơ co), the yarn winding shaft (rúc), the pressing table, the shuttle, the winch, and the fabric winding shaft (the final part used to wind the fabric after the weaving process).
The weaving process can be considered the moment when the artisan breathes life into the fabric, as individual threads are interwoven, and streaks of color merge to form a cohesive piece. Each piece of fabric takes from one to several hours to complete, demonstrating the meticulousness and dedication of artisans deeply committed to the traditional values of the nation.
The weaving of brocade fabric is done by hand to preserve its pure beauty through generations.
The loom that shapes the brocade fabric is similar to how the car frame is shaped to deliver a superior driving experience. With its refined and minimalist design, the Mazda CX-30 offers a spacious interior, yet every detail is meticulously crafted by artisans with a handcrafted spirit, creating a distinct level of sophistication.
The interior of the Mazda CX-30 is streamlined, giving a spacious and airy feel.
The rear of the car features a symmetrical design that creates a sense of grandeur and solidity, combined with embossed details that give it a robust and dynamic look. The body is designed with a minimalist, single-line shape, yet still feels vibrant. The front grille combines a chrome trim featuring the iconic Mazda wing logo with LED headlights to optimize nighttime visibility.
The body details are minimalist, with the emphasis on embossed lines.
Despite the support of modern technologies, the Cham people in Chau Phong still maintain their traditional craft of hand-weaving, as a way of embodying the essence of their village's artisanal skills in each product. These woven fabrics remain highly practical; besides being used for traditional clothing, they are also considered meaningful souvenirs for tourists who appreciate culture, especially foreign visitors.
Cham brocade fabrics have high applicability in daily life and also in local tourism activities.
More than just a means of transportation, the Mazda CX-30 is considered a "work of art," a fusion of modern technology and a humanistic design philosophy.
Inheriting the SkyActiv-Vehicle Architecture, developed based on research into the natural movement of the human body, the CX-30 delivers a smooth, balanced, and emotionally engaging driving experience. From the ergonomically designed seats that support spinal alignment and the finely tuned suspension system to the powerful yet fuel-efficient SkyActiv-G engine, every element works harmoniously to create a smooth and natural overall driving experience.
Furthermore, the G-Vectoring Control Plus acceleration control technology and the i-Activsense active safety package not only enhance vehicle stability but also improve driver reflexes in all situations. With the Mazda CX-30, every journey is not just about conquering a new road, but also about awakening the senses and igniting excitement behind the wheel.
The Mazda CX-30 is equipped with many modern technologies to provide a safe journey for users.
Based on traditional values, skilled craftsmen in Chau Phong Cham village, with their calloused hands, have continued to weave a unique culture for half a century. In harmony with this respect for and preservation of traditional cultural values, and the promotion of creativity and innovation, the Mazda CX-30 is a fusion of traditional aesthetics and modern design language, reflecting the spirit of Japanese Mastery and Human Centricity of the brand.
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