VI
EN
This also marks the first time Porsche has showcased its two most appealing models here, aiming to provide a more intimate experience for customers. Emotionally engaging customer experiences are a priority that Porsche will continue to enhance in the future.
Andreas Klingler, General Director of Porsche Vietnam, stated: "The success of Porsche Vietnam stems from our preservation and development of the brand's traditional values. We are proud of our truly distinctive vehicles that connect with customers through shared values."
70 years of Porsche sports cars
Fast. Pure. Emotional. For the past 70 years, the Porsche brand has relentlessly innovated and developed sports cars that meet the highest standards. The story began on June 8, 1948, when the first Roadster, number 356, officially received its operating license. Since then, Porsche has been more than just a sports car brand: Porsche is synonymous with a truly sporty driving experience and unique thinking; a focus on innovation, design, and performance in the automotive industry.
Sports cars have always played a crucial role in every decade. Throughout history, from the past to the present, Porsche has successfully developed and tested new technologies in racing cars, creating legends. And in 1963, the foundation of the company's success was further solidified by the launch of the globally beloved Porsche 911. This was the first sports car to combine sporty style with everyday usability, a formula that attracted over a million owners worldwide.
Porsche sports car exhibition event
The appeal of this presentation stems from two of Porsche's most beloved models: the Panamera and the new-generation Cayenne, embodying pioneering spirit, passion, sportiness, and family. The exhibition will also include interactive experiences allowing visitors to learn about the company and the Porsche range.
The new Panamera is a harmonious blend of two contrasting characteristics: offering the exceptional performance of a sports car while providing the comfort of a luxury saloon. A reimagined and redefined Gran Turismo, the second generation Panamera has become an icon of powerful performance in the luxury segment. Porsche has systematically improved the Panamera – with a completely redesigned four-door, four-seat model, redesigned engines and transmissions, a refined chassis, and futuristic display and control concepts.
The Cayenne is one of Porsche's most successful models in the Vietnamese market. It's a quintessential Porsche SUV, completely redesigned. The third generation offers significantly increased performance and an even more sporty Porsche character than its predecessor, thanks to its intelligent lightweight construction, powerful powertrain, extremely dynamic handling, and intelligent driver assistance systems. The new Cayenne represents power and versatility in all driving conditions, a superior all-around sports car that perfectly combines sporty lines with top-tier luxury.
Currently, Porsche owns five car lines and is one of the most profitable sports car manufacturers in the world. The future of Porsche sports cars is beginning with the Mission E electric vehicle line – the Taycan model, which utilizes fully electric powertrain technology, will soon be launched in Vietnam.
