Meliá Hanoi launches its Meliá Rewards loyalty program.

The new name, MeliáRewards, is a strategy aimed at boosting brand recognition worldwide. Accordingly, the program, with its message “Welcome back,” hopes to attract more loyal customers to continue their experiences at Meliá Hanoi Hotel, as well as any other hotel in the group.

Members of the program will enjoy benefits such as: member discounts, the opportunity to redeem reward points for vacations at Meliá Group hotels, or gifts from over 40 partner companies (Air Berlin, Air France, Lufthansa, American Airlines, and Arvato Services).

The MeliáRewards program is a step forward, marking the efforts of Meliá Hanoi Hotel in particular and the international Meliá hotel group in general to provide perfect services that meet customer expectations.

For more details, please visit the website:www.meliarewards.comor contact:

• Ms. Phan Bao Chi
• Head of Communications
• Melia Hanoi Hotel, 44B Ly Thuong Kiet Street
• Tel: 04. 3934 3343

The Thanh