The battle at "Anh trai vu ngan cong gai" not only took place on stage but was also a creative race behind the scenes. The "huge" investment in food and drink trucks turned the studio into a miniature "street festival". From traditional dishes to modern dishes, all were meticulously and beautifully prepared, delighting both artists and audiences.
Idol Culture and Its Amazing Growth Today
Fandom support culture actually originates from idol fan culture, coming from many countries with strong entertainment industries in Asia such as Korea, China, Japan, etc. Among them, Kpop culture from Korea has the strongest influence on the fan community in Vietnam.
Adorably decorated trucks with delicious coffee and snacks make a special way to express
Before the 2000s, Asian fans, especially Kpop fans, often supported their idols by collecting idol-related merchandise, buying CDs, cassette tapes, or going directly to cheer on idol performance events.
Thanks to the development of technology, the culture of supporting idols has spread widely, creating a global phenomenon in the field of modern entertainment culture. Social networks create favorable conditions for fans to connect, organize and carry out promotional projects effectively. The forms of support are also carried out in a variety of forms from online to offline.
The main purpose of giving away food trucks in Vietnam is for fans to send words of encouragement to their idols.
In Vietnam, the introduction of the Hallyu wave has made the culture of supporting idols more and more popular in recent years, especially in the community of Kpop, Vpop and other famous artists. Or most recently, a series of projects supporting “Anh Trai Vuot Ngan Chong Gai” also shows that the Vpop fanclubs are not inferior to Kpop fans in spending money.
A series of projects to support the "talented" team
"Coffee Truck" and "Food Truck" - mobile vehicles with a strong Korean style have officially "swept" the Vietnamese entertainment industry. They are not just simple sales vehicles, but also mobile works of art, meticulously designed with unique images and slogans about the artists.
Priced from several million to several tens of million dong, these food trucks are becoming more and more popular.
Sending food trucks or renting billboards on the street has long been a cultural beauty in the Kpop fan community. This is not only a unique promotional model but also considered a meaningful activity of fanclubs for artists. In Vietnam, this culture is gradually being accepted and implemented by fanclubs on special occasions.
As the program is creating popularity in Vietnam, the number of fans is increasing, interested in the activities of the brothers.
This is not just a simple trend but also a way for fans to show their love and support for their idols. Enjoying coffee and dishes named after their idols together has given fans of “Anh Trai Vuon Ngan Chong Gai” the opportunity to get closer and share memorable moments together.
The ones sent are gifts of encouragement for the talented people.
From cute mini coffee trucks to majestic food trucks, each vehicle has its own style, meeting all the needs of customers. The menu of the vehicles is also extremely diverse, from coffee, milk tea, juice to attractive snacks, enough to please any "foodie".
Vietnamese fans spend a lot of time cheering for their idols.
The most interesting thing is that each car is a unique work of art, bearing the personal mark of the creator. From modern, eye-catching designs following the trend to classic, nostalgic concepts such as grocery stores, Quang noodle carts, fans have freely created, turning simple cars into colorful "mobile paintings". Each car is not only a place to provide food and drinks but also a message of love, a special message sent to the idol.
Lovely messages sent to the brothers who are struggling to "overcome difficulties"
Most importantly, the culture of giving food trucks is mainly for fans to send words of encouragement to their idols. Filming and filming is extremely hard work, but when they receive encouragement and sincere affection from fans, they are even more motivated.
“Anh Trai Vuon Ngan Chong Gai” is a program licensed from “Call Me By Fire” in China. The game show gathers famous faces from many fields, competing through performance rounds where they not only sing but also combine many performance elements to create explosive performances.
In addition to the personal element, “Anh Trai Vuon Ngan Chong Gai” strongly exploits the ability to work in groups and combine into teams of the “talents”. When temporarily putting aside their popularity and personal characteristics to work with many other people, what will the “talents” be like? That is the curiosity that the audience is waiting for in “Anh Trai Vuon Ngan Chong Gai”.
