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The competition in "Brotherhood Overcoming a Thousand Obstacles" wasn't just on stage; it was also a creative race behind the scenes. The lavishly invested food and drink trucks transformed the studio into a mini "street festival." From traditional to modern dishes, everything was meticulously and beautifully prepared, delighting both the artists and the audience.
The culture of idol worship and its incredible development today.
The culture of idol support (fandom support) actually originates from the idol worship culture of many countries with strong entertainment industries in Asia such as South Korea, China, Japan, etc. Among them, Kpop culture from South Korea has the strongest influence on the fan community in Vietnam.
These charmingly decorated trucks, offering delicious coffee and snacks, have become a special way of expressing affection.
From the 2000s onwards, Asian fans, especially Kpop fans, often supported their idols by purchasing idol-related merchandise, buying CDs and cassette tapes, or attending idol performances in person.
Thanks to technological advancements, idol worship culture has spread widely, creating a global phenomenon in modern entertainment. Social media facilitates fans in connecting, organizing, and effectively carrying out promotional projects. The forms of support are also diverse, ranging from online to offline.
In Vietnam, the main purpose of fans sending food trucks is for them to convey words of encouragement and support to their idols.
In Vietnam, the influx of the Hallyu wave has made idol-supporting culture increasingly popular in recent years, especially among Kpop, Vpop, and other famous artists. Most recently, the series of projects supporting "Brother Overcoming a Thousand Obstacles" also demonstrates the dedication of Vpop fan clubs, rivaling Kpop fans.
A series of projects to support this talented group.
"Coffee Truck" and "Food Truck"—mobile vehicles with a distinctly Korean style—have officially taken the Vietnamese entertainment scene by storm. More than just simple vending carts, they are mobile works of art, meticulously designed with unique images and slogans about the artists.
Despite costing from a few million to tens of millions of dong, these food trucks are becoming increasingly popular.
Sending food trucks or renting billboards on the streets has long been a beautiful cultural tradition within the Kpop fan community. This is not only a unique promotional model but also considered a meaningful activity by fan clubs for their artists. In Vietnam, this culture is gradually gaining acceptance and is being practiced by fan clubs on special occasions.
As a program that is gaining popularity in Vietnam, the number of fans is increasing, and people are interested in the activities of the members.
This isn't just a simple trend, but also a way for fans to express their love and support for their idols. Enjoying coffee and food named after their idols has given fans of "Brotherhood of Overcoming Obstacles" a chance to get closer and share memorable moments together.
These items were sent as a morale boost for the talented players.
From cute mini coffee carts to impressive food trucks, each vehicle has its own unique style, catering to every customer's needs. The menus are also incredibly diverse, ranging from coffee, milk tea, and juices to tempting snacks, enough to satisfy any food lover.
Vietnamese fans put a lot of effort into supporting their idols.
The most interesting thing is that each vehicle is a unique work of art, bearing the distinct personal touch of its creator. From modern, eye-catching designs following trends to classic, nostalgic concepts like grocery stores or noodle carts, fans have unleashed their creativity, transforming ordinary vehicles into colorful "mobile paintings." Each vehicle is not only a place to provide food and drinks but also a message of love, a special message sent to their idols.
These lovely messages are meant for our brothers who are working hard to overcome challenges.
Most importantly, the main purpose of the food truck gifting culture is for fans to send words of encouragement and support to their idols. Filming is incredibly hard work, but receiving genuine encouragement and affection from fans gives them even more motivation.
"Brother Overcoming a Thousand Obstacles" is a program adapted from "Call Me By Fire" in China. The game show brings together famous faces from various fields, competing through performance rounds where they not only sing but also incorporate various performance elements to create explosive acts.
Beyond individual strengths, "Brotherhood Overcoming a Thousand Obstacles" strongly emphasizes teamwork and the ability of these talented individuals to form cohesive teams. What will happen when these "talented" individuals set aside their fame and unique qualities to work with others? That's the curiosity audiences are waiting to see in "Brotherhood Overcoming a Thousand Obstacles."
