Vietnamese cuisine has long been a fascinating magnet for international tourists, especially those from the land of kimchi. The curiosity and love of Koreans does not stop at culinary experiences when traveling on the S-shaped strip of land. It is worth mentioning that young Koreans also show a clear trend of actively searching for and experiencing Vietnamese flavors right in their own homeland. From dishes considered specialties to popular snacks, all have the potential to become an explosive trend after just one viral post on social networks.
It is surprising that many Vietnamese snacks, which are familiar and closely associated with the daily lives of Vietnamese people, have once "stormed" Korea. These dishes have created a "crazy" fever, causing Korean people to rush to buy and check-in on all social networking platforms.
Quang Nam Coconut Cake
Around 2019, Quang Nam coconut cake became an unexpected "fever" in Korea. No one can explain specifically why this seemingly ordinary cake "hit the right frequency" and quickly became a strong viral phenomenon. Although the reason is still a mystery, the appeal of Quang Nam coconut cake is undeniable.
Vietnamese grilled coconut cake is hot in Korea from last year to this year
Young Koreans have been enthusiastically sharing images and experiences of this cake on popular social media platforms such as Instagram and Naver blog. They not only simply take photos to check in but also invest effort in writing detailed reviews, meticulously describing the characteristic rich flavor, attractive softness and unique texture of the cake.
Quang Nam specialty grilled coconut cake makes Korean youth crazy
This trend has spread so widely that online shops in Korea have quickly seized the opportunity. They have started importing directly or hunting for resale of this coconut cake, meeting the huge demand from young consumers. Even Korean tourists when they have the opportunity to visit Vietnam do not forget to buy Quang Nam coconut cake as a gift. This cake has become one of the "must-try dishes" and bring back.
Vietnamese rustic snacks
Vietnamese coffee
Vietnamese coffee has long been familiar to international friends, and in particular, its appeal has spread strongly in the coffee-loving community in Korea. It is worth mentioning that not only traditional filter coffee but also Vietnamese instant coffee lines have created real fevers in the land of kimchi. There are three most prominent names that have created a storm and become a "phenomenon" among Korean youth: Cong coffee (including the convenient packaged instant version), the legendary G7, and especially the unique coconut cappuccino of Archcafé.
Coffee, especially Vietnamese coconut coffee, is very popular among Koreans.
On Korean social media platforms, unboxing videos, flavor reviews, and instructions on how to make Vietnamese coffee have attracted hundreds of thousands of views, even millions of interactions. Korean youth seek out these products not only for their distinctive, rich taste, but also for the new experiences they bring. For them, enjoying Vietnamese coffee is like an exciting "taste tour", helping them discover a part of Vietnam's unique coffee culture and style right at home.
In addition to delicious taste, price is also a plus point that makes Vietnamese instant coffee easily accessible to customers.
Until now, the appeal of Vietnamese instant coffee has not diminished. They are still popular and available in many places across Korea, proving their long-lasting influence and a solid position in the hearts of Korean coffee lovers.
Therefore, many Korean tourists coming to Vietnam often buy a lot of coffee for their own use or as gifts.
Tipo Egg Tart
Right after the coconut cake craze, another Vietnamese domestic cake quickly caught the attention of Korean youth: Tipo egg cake. Tipo's appeal exploded strongly and quickly took over social media platforms. A series of photos showing Tipo cake packages with the hashtag #티포 (Tipo in Korean) appeared continuously, covering Instagram and online forums for a long time, showing the popularity and widespread spread of this dish.
Tipo is a Vietnamese pastry brand, especially the Tipo egg cake product line "making waves" among Korean youth.
Faced with soaring demand, convenience stores in Korea quickly seized the opportunity. They not only actively imported goods for sale but also accompanied them with extremely attractive advertisements, emphasizing the outstanding features of the cake such as "crispy, fragrant egg smell", "sweet milk taste". These advertisements stimulated the curiosity and desire of Korean consumers to try Tipo cake, turning it into a sought-after product.
Tipo cake with egg and premium milk powder ingredients brings sweet, crispy, egg-flavored flavor that is loved by many Korean tourists. In particular, many tourists after being introduced and trying it bought it as a gift.
At that time, the appeal of Tipo cake was not inferior to any "hot" snack on the Korean market. It quickly became one of the "must-try" dishes that young Koreans passed on to each other, at least for a period of time.
