Welcoming the peak summer tourist season this year, Phu Yen is launching a systematic and synchronous tourism stimulus campaign called "Go to Phu Yen!". With the goal of attracting a large number of domestic and foreign tourists, the province has been focusing on building unique products, creating an irresistible attraction for the land known as the land of "yellow flowers and green grass".
One of the strategic highlights in Phu Yen's stimulus plan is the pioneering proposal to expand the exploitation of night flights to Tuy Hoa airport. This is a bold step, aiming to break the time limits, bringing maximum flexibility to tourists. According to the cooperation plan with Vietnam Airlines, Phu Yen is actively mobilizing accommodation facilities from hotels to resorts to join hands to implement a special incentive policy: free or deeply discounted first night for tourists who choose to travel by night flight.
With the theme "Go to Phu Yen!", three series of activities taking place in Phu Yen are expected to create great attraction for the Summer of 2025.
In addition, the regional linkage strategy is also promoted, especially with the Central Highlands and the Southeast. The goal is to attract high-spending tourists who have the need for short-term vacations on weekends or long family vacations. This not only expands the tourist market but also creates more diverse tour routes, connecting the blue sea beauty of Phu Yen with the majestic mountains of the Central Highlands or the excitement of the Southeast.
In 2025, Phu Yen will pay special attention to investing in building unique tourism products with strong local identity. Notably, ocean tuna culinary tourism, a symbol of Phu Yen's fishing industry, will be a highlight. Activities will be organized systematically, from professional tuna processing demonstrations to developing real fishing experience tours in Tuy Hoa. Visitors will have the opportunity to visit the local fish market, witness the fishing and processing process, and especially enjoy the famous fresh tuna sashimi right at the source. This is an unforgettable olfactory and taste journey, affirming Phu Yen's position as the "tuna capital".
This is an opportunity for Phu Yen to attract more tourists here.
Within the framework of the "Go to Phu Yen!" campaign, Phu Yen also created a multi-experience space with a harmonious combination of sea sports, street art, fashion and music. These activities are designed for young people and young families, contributing to renewing the image of Tuy Hoa to become modern, dynamic and full of vitality.
The highlight that makes the difference for Phu Yen Summer 2025 is two large-scale festivals. First of all, the Light Festival, taking place from July 4 to 6, will recreate the legend of Lac Long Quan - Au Co using modern 3D mapping projection technology at Nghinh Phong Tower, a unique architectural symbol of the city. The event not only combines a brilliant light carnival and impressive LED kite performance, evoking national pride, but also creates an extremely impressive night check-in point.
Within the framework of the campaign "Go to Phu Yen!", with a space of marine sports, street art, fashion and music aimed at young people and young families, contributing to renewing the image of Tuy Hoa as a modern and dynamic city.
Next is the Creative Festival, taking place from August 1-3, dedicated to the young generation. This festival will bring a series of explosive activities such as interactive technology experiences, green fashion shows, contemporary art and especially a unique night run. Participants will cross the streets and routes of Tuy Hoa city at night, bringing new and unforgettable emotions. The Creative Festival clearly demonstrates the tourism development orientation of Phu Yen: innovation, associated with digital transformation and sustainable trends.
Along with the implementation of practical activities, Phu Yen province also promotes digital communication, creating strong viral campaigns. Online check-in photo contests, live-streaming real-life experiences, and developing digital tourism maps are effective tools to help tourists easily access information, proactively choose their itinerary and optimize their experience.
With its rich natural advantages, unique culture, and outstanding seafood products, Phu Yen is gradually asserting its position as an attractive new destination with great potential for competition in the region. This Summer 2025, if you are looking for a new journey of discovery, a place with blue sea, delicious cuisine, vibrant festivals and rich cultural stories, do not hesitate, "Go to Phu Yen!".
