VI
EN
To welcome this year's peak summer tourist season, Phu Yen is implementing a well-planned and comprehensive tourism stimulus campaign called "Go to Phu Yen!". With the goal of attracting a large number of domestic and international tourists, the province has been focusing its efforts on developing unique products, creating an irresistible appeal for this land known as the "land of golden flowers and green grass".
One of the strategic highlights in Phu Yen's tourism stimulus plan is the pioneering proposal to expand night flights to Tuy Hoa Airport. This is a bold move, aiming to break time limitations and provide maximum flexibility for tourists. In cooperation with Vietnam Airlines, Phu Yen is actively encouraging accommodation establishments, from hotels to resorts, to jointly implement a special incentive policy: free or significantly discounted first night for tourists who choose to travel by night flight.
With the theme "Let's go to Phu Yen!", three series of activities taking place in Phu Yen are expected to create a major attraction for Summer 2025.
In addition, regional linkage strategies are being strengthened, especially with the Central Highlands and the Southeast region. The goal is to attract high-spending tourists who seek short weekend getaways or longer family vacations. This not only expands the tourist market but also creates more diverse tour routes, connecting the beautiful blue sea of Phu Yen with the majestic mountains of the Central Highlands or the vibrant atmosphere of the Southeast region.
In 2025, Phu Yen will focus particularly on investing in the development of distinctive tourism products that reflect the local identity. A highlight will be tuna culinary tourism, a symbol of Phu Yen's fishing industry. Activities will be organized systematically, from professional tuna processing demonstrations to the development of hands-on fishing experience tours in Tuy Hoa. Tourists will have the opportunity to visit local fish markets, witness the fishing and processing process, and especially enjoy the famous fresh tuna sashimi right at the source. This will be an unforgettable journey for both the sense of smell and taste, affirming Phu Yen's position as the "tuna capital".
This is an opportunity for Phu Yen to attract more tourists.
As part of the "Go to Phu Yen!" campaign, Phu Yen is also creating a multi-experience space with a harmonious combination of water sports, street art, fashion, and music. These activities are designed for young people and young families, contributing to refreshing the image of Tuy Hoa to become modern, dynamic, and vibrant.
The highlight that will make Phu Yen Summer 2025 unique is two large-scale festivals. First is the Light Festival, taking place from July 4th to 6th. The festival will recreate the legend of Lac Long Quan and Au Co using modern 3D mapping projection technology at Nghinh Phong Tower, a unique architectural symbol of the city. The event not only combines a dazzling light carnival and impressive LED kite performances, evoking national pride, but also creates an incredibly impressive nighttime photo spot.
As part of the "Go to Phu Yen!" campaign, with spaces for beach sports, street art, fashion, and music targeting young people and young families, the campaign aims to refresh the image of Tuy Hoa as a modern and dynamic place.
Following this is the Innovation Festival, taking place from August 1-3, dedicated to the younger generation. This festival will offer a series of exciting activities such as interactive technology experiences, eco-friendly fashion shows, contemporary art, and especially a unique night run. Participants will race through the streets and routes of Tuy Hoa city at night, providing new and unforgettable experiences. The Innovation Festival clearly demonstrates Phu Yen's tourism development orientation: innovation, linked to digital transformation and sustainable trends.
Along with implementing practical activities, Phu Yen province is also promoting digital communication, creating powerful viral campaigns. Online check-in photo contests, live stream experiences, and the development of digital tourism maps are effective tools that help tourists easily access information, proactively choose their itineraries, and optimize their experiences.
With its abundant natural resources, unique culture, and outstanding seafood products, Phu Yen is gradually asserting its position as an attractive new destination with great competitive potential in the region. This Summer 2025, if you are looking for a new adventure, a place with turquoise seas, delicious food, vibrant festivals, and rich cultural stories, then don't hesitate, "Go to Phu Yen!".
