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“2017 was an incredible year of growth for AccorHotels in Vietnam,” said Ianic Menard, Vice President of Sales, Marketing and Distribution for AccorHotels Northeast and Southeast Asia, “and a successful year for our hotels both in terms of room numbers and brand expansion across market segments from budget to luxury – this was certainly a contributing factor to overall growth.”
AccorHotels currently manages 24 hotels in Vietnam with 5,448 rooms under the brands Sofitel, MGallery by Sofitel, Pullman, Grand Mercure, Novotel, ibis, and ibis Styles in eight major cities. The group plans to open 15 more hotels by 2020, bringing the total to 39, with an increased presence in Phu Quoc, Sa Pa, Nha Trang, Yen Tu, Ninh Binh, Quang Binh, and Hanoi.
Mr. Menard added: “While international tourists still make up a large proportion, we welcome the increasing number of domestic visitors. Our top priority is always to reinforce service quality to the highest international standards, especially at luxury brands such as Sofitel, Pullman, MGallery by Sofitel, and Grand Mercure, as well as diversifying our culinary offerings.”
