Held from July 25 to August 29, 2020 on the social networking platforms Tiktok and Facebook for all Vietnamese citizens, the dance contest "Yoona Dance Cover Challenge" organized by the Korea Tourism Organization (KTO) attracted hundreds of entries.
With a total prize value of more than 80 million VND, including three Special prizes of three Samsung Galaxy S20 phones and many other attractive gifts, along with the appearance of singer Yoona and a fun dance, the contest attracted more than 700 entries from all over the country with a total of more than 12.5 million views. Many entries reached more than half a million views, an extremely impressive number after only 3 weeks of launching.
Singer and actress Yooona - the "main character" of the contest
The participants are not only young people who love Korea and Hallyu culture, but also many children and parents. The contest videos are also invested with funny effects, creative dances, elaborate preparation, and extremely attractive. In the remaining 2 weeks of the contest, KTO expects to receive hundreds more videos, bringing the total number of participants to more than 1,000 people.
Dancer Quang Dang participates in the competition
An excellent entry was sent in.
The “Yoona Dance Cover Challenge” contest contributes to promoting online promotion activities with the new slogan “Imagine your Korea Now, Visit Later” of the Korea Tourism Organization in the context of world tourism almost “freezing” due to the Covid-19 epidemic. Along with that, the message “Cheer up the world, Meet you later” is also conveyed through many activities of KTO such as the promotional video series “Feel the rhythm of Korean life” with a unique combination of modern music, traditional Korean singing art Pansori, composed by Lee Nalchi and extremely fun dance from the extremely famous Ambigous Dance Company.
The video series was made in three famous tourist cities in Korea: Seoul, Busan and Jeonju, with the hope that tourists, despite being restricted from going out during this time, will still have fun and laughter when watching videos and visiting famous tourist destinations on screen.
