This is the newest brand and completes the group's three-brand resort hotel line: The Shilla (luxury), Shilla Monogram (upper upscale), and Shilla Stay (upscale). The first resort under this brand – Shilla Monogram Danang – is being built in Da Nang city and is expected to open at the end of the first quarter of 2020.
Shilla Monogram Danang
Shilla Monogram Danang marks The Shilla's first appearance outside of South Korea and in the Vietnamese market. This beachfront resort offers 309 rooms in a prime location between the vibrant city of Da Nang and the ancient town of Hoi An – two particularly attractive tourist destinations for visitors from South Korea, Japan, and Europe.



Aiming to attract a growing number of European and Asian tourists, the resort focuses on dedicated service and unique experiences, promising to bring a new and attractive wave of high-end resort experiences to the Central region in particular and Vietnam in general.
additional information
Established in March 1979, The Shilla Hotels & Resorts is known as a hotel group belonging to the Samsung Group. To this day, the group continues to play a leading role in the Korean service industry; and is considered a national pride, being dubbed "the quintessential Korean hotel" or "the face of the Samsung Group."

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