This is the newest brand and also the name that completes the chain of 3 resort hotel brands of the group: The Shilla (super luxury line), Shilla Monogram (upper upscale line) and Shilla Stay (upscale line). The first resort of this brand - Shilla Monogram Danang - is built in Da Nang city and is expected to welcome guests at the end of the first quarter of 2020.
Shilla Monogram Danang
Shilla Monogram Danang marks The Shilla’s first appearance outside of Korea and in the Vietnamese market. The beachfront resort offers 309 rooms in a prime location right between the livable city of Da Nang and the ancient town of Hoi An - two special tourist destinations that attract visitors from Korea, Japan and Europe.
Aiming at the growing number of European and Asian tourists, the resort focuses on exploiting a dedicated service style and unique experiential products, promising to bring a new and attractive high-class resort breeze to the Central market in particular and Vietnam in general.
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Established in March 1979, The Shilla Hotels & Resorts is known as the hotel group of Samsung Group. Up to now, the group has always played a leading role in the Korean service industry; at the same time, it is considered the pride of this country when it is called "the representative hotel of Korea" or "the brand face of Samsung Group".
