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With this program, travelers can purchase airline tickets online on the Korean Air website at a special discounted price of up to 10% and receive a coupon redeemable for a free city tour by bus in major Korean cities such as Busan, Daegu, and Jeju. The City Tour program is jointly organized by the Busan Tourism Bureau, Daegu City, and the Jeju Tourism Association. The program applies to travelers who purchase tickets between January 20, 2017, and February 28, 2017, with travel dates between January 20, 2017, and March 31, 2017.
In particular, tourists participating in the program and posting photos of their travels in Busan, Daegu, and Jeju on their personal social media accounts have the chance to receive attractive gifts. This is part of a program aimed at spreading the appeal of Korean local tourism in Southeast Asia through social media.
Jung Ki Jung, Director of the Asia and Middle East Tourism Promotion Division of the Korea Tourism Organization, stated, “As of last year, over 2 million tourists from Southeast Asia visited Korea, a 38% increase compared to the previous year. Therefore, through proactive promotional policies, we aim to achieve even greater double-digit growth this year. Expanding promotion to independent travelers through the flexible application of online channels such as social media and collaborating with businesses and local governments will contribute to attracting more tourists to Korean localities.”
