Decoding the appeal of the northern mountainous regions at the end of the year
At the end of the year, destinations in the northern mountainous region always attract tourists from all over the world. Not only converging typical natural scenery and rich highland cuisine, the end of the year is also the best time to hunt clouds of the year.
With 17 years of experience working in the travel, hospitality and digital tourism industry, Mr. Varun Grover, Country Manager for Vietnam and Southern Thailand at Booking.com said: “The time when the old year is about to pass, the new year is also the time when Vietnamese travel enthusiasts want to explore a new land, or spend time for themselves, family and friends with a complete vacation after a busy year with work. There are people who like to go to the highlands to fully enjoy the cold air of winter, but many people also prefer long coastlines to bask in the warm sunshine.”
According to Booking.com data (data reflecting accommodation searches with check-in dates between December 1, 2023 and February 29, 2024), some popular domestic destinations to escape winter in the northern mountainous region include Sapa, Moc Chau, Tam Dao, Dong Van and Ha Giang...
For international tourists visiting Vietnam during the same period, Tam Dao is also considered one of the most sought-after tourist destinations near Hanoi for winter vacation.
Tam Dao - an ideal destination for a trip near Hanoi
Entering the end of the year, the weather in the North begins to get cold and the flowers gradually bloom to welcome the approaching new year. Traveling to the mountains at this transitional time, visitors will have the opportunity to wear warm winter clothes and see the romantic first snowflakes with their own eyes. Besides the weather, the Northern highland locations also impress with many poetic flowers that make visitors even more captivated.
In the North of our country, the most typical is still peach blossom, this flower blooms the most in Sapa at the end of the year until near Tet. Plum and apricot blossoms bloom mainly in Moc Chau, Son La. Or the end of winter, early spring is also the season when the flowers bloom the most on the hills of Mu Cang Chai, Yen Bai. And in Tam Dao, in the cold weather at the end of the year, wild sunflowers show off their yellow color covering the hillsides and along the paths.
The yellow color of wild sunflowers dyes the whole sky in Tam Dao
The cold weather also makes people fall in love with a series of "warming" dishes with the flavor of the mountains and forests. Not only because of the unique ingredients, the way the locals prepare the dishes is also the factor that creates the unique beauty of mountain cuisine so that anyone who stops here will be attached and remember it forever.
Make a difference in the tourism market with quality products
With the trend of traveling near Hanoi, Tam Dao is one of the destinations in the Northern mountainous region, ideal for short vacations, chosen by many tourists compared to other places. However, in Tam Dao, there are still not many attractive accommodation facilities with international standard services that bring customers different experiences. At the end of the year, for the first time in Tam Dao, there will be the appearance of a high-end hotel brand, promising to strongly attract tourists.
“As global temperatures continue to rise, travelers will increasingly seek cooler destinations. According to our 2024 Travel Predictions study, 75% of Vietnamese travelers said they would use their vacation to escape the heat. With a cool climate all year round, Tam Dao is the perfect destination for those looking to escape the heat and enjoy nature. Plus, Tam Dao is only 80km from Hanoi, making it a great and accessible choice for a quick getaway,” said Mr.
Tam Dao is gradually seeing the appearance of many high-end hotels and resorts to attract tourists.
Thanks to its majestic natural scenery and impressive architectural works, Tam Dao is a tourist destination that attracts many visitors every year. This place also gives visitors a new perspective when exploring spiritual cultural tourism areas such as: Tay Thien Pagoda, Huong Canh Pottery Village, ancient stone church, Golden Pagoda, Truc Lam Tay Thien Zen Monastery... Besides, the check-in points that you definitely cannot miss when coming to Tam Dao are: Heaven's Gate, Silver Waterfall, Television Tower, Rung Rinh Peak, May Bridge... Right at the foot of Tam Dao Mountain, the golf course and resort complex is also an ideal stopover for families, organizations and individuals on weekends.
Considered a "core" tourist destination of Vinh Phuc province, Tam Dao has cultural tourism associated with ethnic minorities, spiritual tourism & has strengths in agriculture and forestry. Endowed by nature with a typical highland climate, Tam Dao has long become a resort that only a few localities in the country have such as Moc Chau, Sa Pa, Mau Son, Ba Na, Da Lat... Currently, Vinh Phuc province is also chosen as 4 main tourism pillars: Cultural tourism, Sports tourism, Ecotourism, MICE tourism (tourism combined with conferences, seminars, building corporate culture...). Along with that, golf tourism in Vinh Phuc is also an opportunity for Tam Dao to develop more products in the high-end market segment.
According to Decision 1508/QD-UBND in 2021 Approving the Project: Developing tourism in Tam Dao district to 2025, with a vision to 2030 in Vinh Phuc province, visitors to Tam Dao in recent years are as follows: in 2016 - 2018, the number of visitors tended to increase, from 1.65 million visitors (2016) to 1.8 million visitors (2018). By 2019, due to the general impact of the pandemic, the number of visitors decreased to 1.5 million visitors. In 2020, the total number of tourists only reached about 550,000 visitors. In 2022, Tam Dao district attracted 700,000 visitors, an increase of 40% compared to 2021. Up to the first 9 months of 2023, Tam Dao welcomed an estimated 338,600 visitors, an increase of 63% over the same period in 2022.
All of this shows that Tam Dao is a destination with strong appeal to tourists and the appearance of the first 5-star hotel in this mountain town will create momentum for the "World's Leading Destination Town 2022" (according to the World Travel Awards) to truly meet the expectations of a large number of tourists.
Domestic tourists are still the main source of visitors to Tam Dao, accounting for an average of 99.8% of the total number of visitors to this locality. The domestic tourist market mainly comes from the northern provinces such as Hanoi, Hai Phong, Thai Nguyen, Bac Ninh, Bac Giang, Quang Ninh and Ho Chi Minh City... The tourism products chosen by domestic tourists are mainly spiritual tourism and resort tourism.
In addition, Tam Dao tourism resources have great potential to develop eco-tourism products, historical tourism and indigenous culture exploration. These products are not only attractive to domestic tourists but also have high value in attracting international tourists in the context of international visitors accounting for a very small proportion of tourists coming to Tam Dao.
Tam Dao tourism market takes off when 5-star hotels appear at the end of 2023
According to statistics (Decision 1508/QD-UBND in 2021), international visitors account for a very small proportion of 0.2% of the total number of tourists coming to Tam Dao in 2019. During the period 2016 - 2019, the number of international visitors to Tam Dao increased steadily, but since the pandemic, the number of international visitors to Tam Dao has dropped sharply and has not shown any signs of increasing again.
In the coming period, service facilities will be invested in construction, the quality of products and services will be improved... In particular, when Vinh Phuc is a hot spot attracting FDI capital for projects with advanced technology and high technology, Tam Dao will have great potential for international visitors staying long term. It is predicted that by 2025, the number of tourists staying will increase, accounting for over 18% of the total number of visitors. By 2030, the number of tourists staying is forecast to account for over 23% of the total number of visitors. In the coming years, when tourism products and services are rich, diverse, and of improved quality, the spending level of tourists (both international and domestic) will also gradually increase.
The first 5-star hotel officially appeared in Tam Dao
With the potential bestowed by nature, Tam Dao is affirming its position on the tourism map, especially with the appearance of Hôtel de l'Amour Tam Dao - the first 5-star hotel in this area at the end of this year. Having an additional 5-star hotel in 2023 is in line with the development trend of Tam Dao tourism and brings opportunities for Hôtel de l'Amour Tam Dao itself as a pioneer, opening a new direction for high-end tourism in this locality.
If you want to go cloud hunting, the winter period (from November to January) is when the temperature drops, Tam Dao will have more fog and clouds.
Located in a prime location in the center of Tam Dao town, visitors can easily travel to nearby tourist destinations. Fresh air, cool, cloud hunting, pleasant weather are plus points that create attraction for visitors when coming to this land.
Not only is it a luxurious vacation, immersed in the magical scenery of the floating white clouds, Hôtel de l'Amour Tam Dao appears with modern colors and classic touches. Couples who stop here can also contemplate the timeless romantic love story in every moment.
Hôtel de l'Amour Tam Dao appears with modern colors and classic touches in many layers of floating white clouds.
In that poetic and majestic setting, visitors can also capture precious souvenir photos of the moment when the sea of clouds fills the air or the romantic sunset disappears behind the majestic mountains.
More than a trip, it will be special to choose a vacation at a resort in a town with a sea of clouds. Although getting to that place is no different from an adventure, in return is absolute relaxation and enjoyment by immersing yourself in the beauty of majestic nature.
More information:
On the occasion of opening to welcome the first guests, the hotel is offering a promotional program to experience a vacation in the cloud paradise of Tam Dao from only 1,135,000 VND++/guest.
Guests will enjoy the most luxurious and high-class vacation such as: 1 night stay in a comfortable and classy room with a view of Tam Dao Square; 1 standard breakfast served at La Vie en Rose Restaurant; free tea, coffee and mineral water in the room; free use of the hot swimming pool, Gym, Family Lounge and common facilities of the hotel... The program of Hôtel de l'Amour Tam Dao will apply for stays from December 28 to March 31.
Website:https://hoteldelamourtamdao.com/
