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Vietnamese tourists prefer beachfront vacations.
Vietnamese travelers have a particular fondness for beach holidays, with 5 out of the 10 most searched destinations for the year-end holiday season being coastal locations. Located along a coastline stretching over 3,000 km, these seaside cities are truly perfect choices for travelers seeking long stretches of sand, warm sunshine, and relaxation. Furthermore, Ho Chi Minh City and Hanoi ranked among the top 5 most searched destinations by Vietnamese travelers from December 1st to February 29th, 2024, demonstrating a significant level of interest among Vietnamese people in city-based holidays.
Vietnamese tourists have a particular fondness for beach holidays.
Top 10 most searched domestic destinations by Vietnamese tourists, with check-in dates from December 1, 2023 to February 29, 2024 (numbers in parentheses indicate ranking changes compared to the same period in 2022):
1. Hoi An (+6)
2. Da Lat (+1)
3. Ho Chi Minh City (+1)
4. Hanoi (-2)
5. Da Nang (-4)
6. Vung Tau (2)
7. Phu Quoc (-2)
8. Nha Trang (-2)
9. Sa Pa (0)
10. Mui Ne (2)
Although hotels remain the most popular type of accommodation for Vietnamese people, travelers are also exploring alternative options. Hotels, followed by resorts, apartments, guesthouses, and villas, are the top five most searched-for accommodation types for year-end holiday trips from December 22, 2023 to January 2, 2024.
Besides hotels, which are a popular type of accommodation, travelers are also exploring alternative options.
Overseas travel
With its proximity to Vietnam, Bangkok tops the list of international destinations most searched for by Vietnamese travelers for their year-end trips. Interestingly, the top 10 most searched international destinations for winter travel are all in the Asia-Pacific region, with Bangkok leading the list, followed by Singapore and Tokyo.
Due to its proximity to Vietnam, Bangkok tops the list of international destinations most searched for by Vietnamese travelers for their year-end trips.
Top 10 most searched international destinations by Vietnamese tourists, with check-in dates from December 1, 2023 to February 29, 2024 (numbers in parentheses indicate ranking changes compared to the same period in 2022):
1. Bangkok, Thailand (+2)
2. Singapore (+4)
3. Tokyo, Japan (+9)
4. Seoul, South Korea (3)
5. Taipei, Taiwan (+15)
6. Kuala Lumpur, Malaysia (+14)
7. Hong Kong (+67)
8. Sydney, Australia (+19)
9. Chiang Mai, Thailand (+14)
10. Osaka, Japan (+17)
International tourism to Vietnam
In the list of international tourists visiting Vietnam in winter, the number of South Korean tourists tops the list, followed by Australian and American tourists.
Top 5 nationalities with check-in dates in Vietnam between December 1, 2023 and February 29, 2024(The number in parentheses represents the change in ranking compared to the same period in 2022):
1. South Korea (+2)
2. Australia (0)
3. United States (-2)
4. Singapore (+1)
5. United Kingdom (+1)
In the list of international tourists visiting Vietnam in winter, the number of South Korean tourists tops the list.
Varun Grover, Country Director of Booking.com Vietnam, commented: “According to our 2024 Travel Forecast research, 81% of Vietnamese travelers said they feel most comfortable and happy when traveling, and we are delighted to see travelers living up to this passion for travel this holiday season. Through the Booking.com platform, we want to provide Vietnamese travelers planning their trips with an easy and convenient connected experience, from booking accommodations, car rentals, taxis, and attractions, continuing our mission to help people experience the world more easily, no matter where and how they travel.”
