Vietnamese tourists prefer beach resorts
Vietnamese travelers have a particular fondness for beach holidays, with 5 out of the 10 most searched destinations for the year-end holiday season being coastal destinations. Located along more than 3,000 km of coastline, these coastal cities are the perfect choice for travelers looking for long stretches of sand, warm sunshine and relaxation. In addition, Ho Chi Minh City and Hanoi are in the top 5 most searched destinations by Vietnamese travelers from December 1 to February 29, 2024, showing a certain level of interest among Vietnamese people for a city break.
Vietnamese tourists have a special fondness for beach holidays.


Top 10 domestic destinations most searched by Vietnamese tourists, with check-in dates from December 1, 2023 to February 29, 2024 (numbers in parentheses are the change in ranking compared to the same period in 2022):
1. Hoi An (+6)
2. Da Lat (+1)
3. Ho Chi Minh City (+1)
4. Hanoi (-2)
5. Da Nang (-4)
6. Vung Tau (2)
7. Phu Quoc (-2)
8. Nha Trang (-2)
9. Sa Pa (0)
10. Mui Ne (2)
While hotels remain the most popular accommodation type for Vietnamese, travelers are also exploring alternative accommodation options. Hotels, followed by resorts, apartments, hostels and villas are the top five most searched accommodation types for year-end holiday travel from December 22, 2023 to January 2, 2024.
While hotels are the most popular form of accommodation, travelers are also exploring alternative forms of accommodation.
Foreign travel
With its proximity to Vietnam, Bangkok tops the list of international destinations most searched for by Vietnamese people during their year-end travel. Interestingly, the list of 10 most searched international destinations for winter travel are all in the Asia Pacific region, with Bangkok topping the list, followed by Singapore and Tokyo.
With its proximity to Vietnam, Bangkok tops the list of international destinations most searched for by Vietnamese people during their year-end travel.
Top 10 international destinations most searched by Vietnamese tourists, with check-in dates from December 1, 2023 to February 29, 2024 (numbers in parentheses are the change in ranking compared to the same period in 2022):
1. Bangkok, Thailand (+2)
2. Singapore (+4)
3. Tokyo, Japan (+9)
4. Seoul, South Korea (3)
5. Taipei, Taiwan (+15)
6. Kuala Lumpur, Malaysia (+14)
7. Hong Kong (+67)
8. Sydney, Australia (+19)
9. Chiang Mai, Thailand (+14)
10. Osaka, Japan (+17)
International travel to Vietnam
In the list of international tourists visiting Vietnam in winter, the number of Korean tourists tops the list, followed by Australian and American tourists.
Top 5 nationalities coming to Vietnam with check-in date from December 1, 2023 to February 29, 2024(The numbers in parentheses are the change in ranking compared to the same period in 2022):
1. South Korea (+2)
2. Australia (0)
3. United States (-2)
4. Singapore (+1)
5. United Kingdom (+1)
In the list of international tourists visiting Vietnam in winter, the number of Korean tourists tops the list.
Varun Grover, Country Manager for Booking.com Vietnam, commented: “According to our Travel Forecast 2024 study, 81% of Vietnamese travelers said they feel most comfortable and happy when they are traveling, and we are delighted to see that travelers are living up to this travel passion this holiday season. Through the Booking.com platform, we want to bring Vietnamese travelers who are planning their trips an easy and convenient connected experience, from booking accommodation, car rentals, taxis and attractions, continuing our mission to make it easier for everyone to experience the world, no matter where or how they travel.”































