According to the latest forecast of the Japan Weather Association (JWA), cherry blossoms in Tokyo will bloom from March 21 and reach their peak a week later. Thus, this year's cherry blossom season in Japan will bloom earlier than usual on March 24 every year...
Hanami is Japan's biggest traditional festival, held from March to May every year, when cherry blossoms are in full bloom. However, this year, the average budget for cherry blossom viewing this spring in Japan has decreased compared to last year due to the impact of inflation, according to the Japan Times.
Overwhelmed by the beauty of the early blooming cherry blossom forest in Japan
Those planning to go see the cherry blossoms are likely to spend an average of 6,872 yen (over 1.1 million VND) per person, down 0.9%, although the number of people expected to go is said to be higher than last year, according to a survey by Tokyo-based marketing firm Intage.
The online survey, conducted with 2,500 people aged between 15 and 79 in February, found that about 57.8% said rising prices had affected their behavior, forcing them to take cost-saving measures, including reducing spending on cherry blossom viewing trips or refraining from such trips altogether.
With a target of 60 million domestic tourists by 2030, the Japanese government is working to attract more repeat visitors and promote lesser-known destinations. The aim is to avoid overtourism and help revitalize dwindling communities.
