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According to the latest forecast from the Japan Weather Association (JWA), cherry blossoms in Tokyo will bloom from March 21st and reach their peak a week later. Thus, this year's cherry blossom season in Japan is earlier than usual, typically starting on March 24th...
Hanami is Japan's largest traditional festival, held annually from March to May when cherry blossoms are in full bloom. However, this year, the average budget for cherry blossom viewing in Japan this spring has decreased compared to last year due to inflation, according to the Japan Times.
Overwhelmed by the beauty of the early-blooming cherry blossom forests in Japan.
Those planning to see the cherry blossoms are expected to spend an average of 6,872 yen (over 1.1 million VND) per person, down 0.9%, even though the number of people planning to go is believed to be higher than last year, according to a survey conducted by Tokyo-based marketing company Intage.
An online survey conducted in February with 2,500 people aged 15 to 79 found that approximately 57.8% said rising prices had affected their behavior, forcing them to take cost-saving measures, including reducing spending on cherry blossom viewing or limiting such trips altogether.
With the goal of attracting 60 million domestic tourists by 2030, the Japanese government is striving to encourage repeat visits and promote lesser-known destinations. The main aim is to avoid tourism overcrowding while also revitalizing declining communities.
