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According to a report from Chinese online travel company Qunar, bookings to popular scenic spots during the Qingming Festival holiday have increased fivefold compared to the same period in 2023.
According to China's Ministry of Culture and Tourism, approximately 119 million domestic trips were made during this holiday period, an 11.5% increase compared to the same period in 2019. Tourism revenue is estimated at 54 billion yuan (US$7.56 billion), a 12.7% increase compared to 2019.
Passengers line up to board a high-speed train at a railway station in Nanjing, Jiangsu province, eastern China, on April 6, 2024, the last day of the Qingming Festival holiday. (Photo: VCG)
Popular tourist destinations such as Beijing, Shanghai, Hangzhou, Suzhou, Kunming, and Lijiang recorded large numbers of visitors. Natural tourist spots like Jiuzhaigou, Huanglong, and the Three Gorges also attracted many tourists.
After a long period of social distancing due to the COVID-19 pandemic, Chinese people have a high demand for travel, exploration, and new experiences. The Qingming Festival, usually held during the transition from spring to summer, when the weather is pleasant and ideal for outdoor activities, has led the Chinese government to implement various measures to support tourism recovery after the pandemic, such as discounted airfares, train tickets, and entrance fees.
