With 60 food stalls, including prominent brands such as Dim Tu Tac, Sedaap Noodle, Japanit Matcha & Coffee House, the festival took visitors on a diverse and rich culinary journey. From familiar street food to high-end dishes, diners enjoyed unique flavors from many countries such as Mexico, China, Japan and more. In particular, exclusive dishes created by leading restaurants and brands at the festival highlighted the diversity and appeal of Vietnamese cuisine.
Flavors Vietnam 2024 x HOZO International Food Fest attracts more than 500,000 attendees
“Participating in Flavors Vietnam 2024 x HOZO International Food Fest has given us the opportunity to introduce our Sedaap gu Korean Noodle flavors to food lovers. We are excited to see how much people love our Sedaap Noodles,” shared a representative from KIDO Group.
60 food stalls attract a large number of food "fanatics"
In the F&B Zone, in addition to enjoying the dishes, attendees can also participate in interesting interactive activities at creative booths. In particular, Vikki Digital Bank brought a vibrant space with attractive augmented reality (AR) games and many valuable gifts, creating memorable moments beyond the culinary experience.
Another special highlight of the festival is the Mastercard Lounge, an exclusive premium space for Mastercard cardholders. Here, attendees had the opportunity to participate in unique culinary workshops from leading brands such as Layla Kitchen & Bar, IBUKI, Osterberg Ice Cream, along with many exciting experiential activities such as lucky draw games, press tour and after-party. The Mastercard Lounge is not only a place to share culinary knowledge but also becomes a vibrant meeting point throughout the three days of the festival.
Mastercard Lounge offers unique culinary seminars from leading brands
"Flavors Vietnam 2024 x HOZO International Food Fest this year is a testament to the vibrancy of Vietnam's F&B industry, a place where culinary quintessence and community spirit converge. We are proud that the event has become a platform to honor Vietnamese cuisine and culture on both the domestic and international stages. With more than 500,000 attendees, the festival has affirmed its position as an annual event to look forward to," said Hao Tran, CEO of Vietcetera.
The highlight of the festival is the Flavors Awards 2024, which honors the top contributions and innovations in Vietnam's F&B industry through three award categories: Grand Jury, honoring outstanding achievements as judged by leading culinary experts; Vietcetera Editors' Picks, exploring emerging, unique and worth-exploring experiences and dining and accommodation locations in Ho Chi Minh City as selected by Vietcetera editors; and Flavors Collection, an award voted by the community.
Flavors Awards honors leading contributions and innovations in Vietnam's F&B industry
The event was also a feast for the eyes with more than 60 artists performing on the main stage, including famous artists such as My Tam, HIEUTHUHAI, Henry Luu and many other names.
Outstanding Cultural Heritage and Cuisine
Flavors Vietnam 2024 x HOZO International Food Fest also marked a perfect end to the Flavors Vietnam 2024 event series. With an expanded scale and a sophisticated combination of culinary arts, interactive activities and high-class entertainment, Flavors Vietnam 2024 x HOZO International Food Fest successfully attracted more than 500,000 attendees. The festival not only marked a complete year-end season but also left a deep impression, laying the foundation for larger festivals in the future.
