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With 60 food stalls, including prominent brands like Dim Tu Tac, Sedaap Noodle, and Japanit Matcha & Coffee House, the festival took visitors on a diverse and rich culinary journey. From familiar street food to high-end dishes, diners could enjoy unique flavors from many countries such as Mexico, China, Japan, and more. In particular, the exclusive dishes created by leading restaurants and brands at the festival highlighted the diversity and appeal of Vietnamese cuisine.
Flavors Vietnam 2024 x HOZO International Food Fest attracted over 500,000 attendees.
“Participating in Flavors Vietnam 2024 x HOZO International Food Fest gave us the opportunity to introduce our Korean-style Sedaap mixed noodles, captivating food lovers. We are thrilled to witness the love people have for our Sedaap mixed noodles,” shared a representative from KIDO Group.
60 food stalls attracted a large number of food enthusiasts.
In the F&B Zone, besides enjoying the food, attendees could participate in fun interactive activities at creative booths. In particular, Vikki Digital Bank created a vibrant space with engaging augmented reality (AR) games and many valuable prizes, creating memorable moments that went beyond the culinary experience.
Another highlight of the festival was the Mastercard Lounge, an exclusive upscale space for Mastercard cardholders. Here, attendees had the opportunity to participate in exceptional culinary workshops from leading brands such as Layla Kitchen & Bar, IBUKI, and Osterberg Ice Cream, along with many exciting activities such as prize-winning games, a press tour, and an after-party. The Mastercard Lounge was not only a place to share culinary knowledge but also a vibrant meeting point throughout the three days of the festival.
Mastercard Lounge offers unique culinary workshops from leading brands.
"This year's Flavors Vietnam 2024 x HOZO International Food Fest is a testament to the vibrancy of Vietnam's F&B industry, a convergence of culinary excellence and community spirit. We are proud that the event has become a platform to celebrate Vietnamese cuisine and culture on both domestic and international stages. With over 500,000 attendees, the festival has affirmed its position as a highly anticipated annual event," shared Hao Tran, CEO of Vietcetera.
The highlight of the festival is the Flavors Awards 2024 ceremony, which celebrates leading contributions and innovations in Vietnam's F&B industry through three award categories: Grand Jury, honoring outstanding achievements judged by leading culinary experts; Vietcetera Editors' Picks, discovering emerging, unique, and worthwhile dining and leisure experiences in Ho Chi Minh City selected by Vietcetera editors; and Flavors Collection, an award voted on by the community.
The Flavors Awards celebrate leading contributions and innovations in Vietnam's F&B industry.
The event was also a spectacular musical feast with over 60 artists performing on the main stage, including famous artists such as My Tam, HIEUTHUHAI, Henry Luu, and many others.
Outstanding Cultural and Culinary Heritage
Flavors Vietnam 2024 x HOZO International Food Fest also marked a perfect conclusion to the Flavors Vietnam 2024 event series. With its expanded scale and sophisticated blend of culinary art, interactive activities, and world-class entertainment, Flavors Vietnam 2024 x HOZO International Food Fest successfully attracted over 500,000 attendees. The festival not only marked a complete end-of-year season but also left a lasting impression, laying the foundation for even larger festivals in the future.
