According to tourism businesses, market growth mainly comes from MICE (business travel and meeting) guests.
Information from Saigontourist Travel Company said that MICE tourism is considered the savior of tourism this year, with destinations having convenient traffic connections, good tourism infrastructure, the ability to serve large groups of guests and beautiful beaches that are both convenient for relaxation and can organize many team building activities with a large number of participants such as Phan Thiet, Cam Ranh, Nha Trang...
In particular, Da Nang is also an ideal choice for this summer because tourists can combine to admire the Da Nang International Fireworks Festival 2023. "In the summer of 2023, we plan to serve more than 40 domestic MICE groups with more than 30,000 guests, including a group of 1,400 guests going to Da Nang, a group of 1,200 guests going to Phan Thiet, a group of 8,000 guests going to the Central region, a group of 10,000 guests going to the North...", Mr. Nguyen Thanh Luu - Deputy General Director of Saigontourist Travel - said.
Many families have started taking their children out during the summer, helping to keep the market vibrant.
Ms. Tran Thi Bao Thu, representative of Vietluxtour, said that domestic tourism this year did not have much growth, the individual tourist market tended to stagnate but the group tourism segment still had growth because MICE tour activities were part of the business strategy of enterprises with tourism programs combined with seminars, awards, team development, customer care, agents...
The MICE tourist destinations most chosen by customers in the first half of 2023 are Phan Thiet, Phu Quoc, Da Nang, Nha Trang, Quang Ninh, Thailand, Bali, Singapore...
However, Mr. Do Tuan Anh - director of Vietmark, a unit specializing in organizing team building tours - said that the purchasing power of the summer tourism market this year is still not as good as previous years because many businesses have reduced spending activities, including team building, due to economic difficulties.
According to businesses, although the favorite destinations during the summer tourist season are all coastal destinations, Phu Quoc is no longer the top choice, instead it is Phan Thiet, Mui Ne, Nha Trang...
