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According to tourism businesses, market growth mainly comes from MICE (Meetings, Incentives, Conferences, and Exhibitions) tourists.
According to information from Saigontourist Travel Company, MICE tourism is considered the savior of tourism this year, with destinations having convenient transportation connections, good tourism infrastructure, the ability to serve large groups of tourists, and beautiful beaches that are convenient for both relaxation and organizing many team-building activities with a large number of participants, such as Phan Thiet, Cam Ranh, Nha Trang...
In particular, Da Nang is also an ideal choice for this summer because tourists can combine their trip with admiring the Da Nang International Fireworks Festival 2023. "In the summer of 2023, we expect to serve more than 40 domestic MICE groups with over 30,000 guests, including a group of 1,400 guests going to Da Nang, a group of 1,200 guests going to Phan Thiet, a group of 8,000 guests going to Central Vietnam, and a group of 10,000 guests going to Northern Vietnam...", said Mr. Nguyen Thanh Luu - Deputy General Director of Saigontourist Travel.
Many families have started taking their children on summer vacations, contributing to a vibrant market.
Ms. Tran Thi Bao Thu, representative of Vietluxtour, said that domestic tourism this year has not seen much growth, the individual travel market tends to stagnate, but the group tourism segment still sees growth because MICE tours are already part of the business strategy of enterprises with travel programs combining conferences, award ceremonies, team building, customer care, and agency activities.
The most popular MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism destinations chosen by customers in the first half of 2023 were Phan Thiet, Phu Quoc, Da Nang, Nha Trang, Quang Ninh, Thailand, Bali, Singapore...
However, Mr. Do Tuan Anh - director of Vietmark, a company specializing in organizing team building tours - believes that the purchasing power of the summer tourism market this year is still not as strong as in previous years because many businesses are cutting back on spending, including team building activities, due to economic difficulties.
According to businesses, although coastal destinations are the preferred choice during the summer tourist season, Phu Quoc is no longer the top option; instead, Phan Thiet, Mui Ne, Nha Trang, and other popular destinations are emerging.
