The Vietnam National Administration of Tourism has set a target of welcoming 17-18 million international visitors in 2024 (12.6 million in 2023) and 110 million domestic visitors. It is expected that by 2025, Vietnam tourism will fully recover, returning to pre-Covid-19 levels.
The current domestic tourism market shows that in order to avoid high airfare costs, tourists will travel to nearby destinations by train or private car. Therefore, to keep up with customer demand, many travel agencies have also made appropriate changes.
Lai Chau with its beauty at the end of the Northwest sky
Implementing the direction of the Ministry of Culture, Sports and Tourism and the People's Committee of Lai Chau province on implementing the domestic tourism stimulus program in 2024. Recently, the Department of Culture, Sports and Tourism of Lai Chau launched the program "Vietnamese people travel to Vietnam - Vietnam I love" starting from June 2024 to the end of September 2024.
According to the Department of Culture, Sports and Tourism of Lai Chau province, 60 businesses/households (including: 16 accommodation establishments, 27 homestays, 6 tourist areas/sites, shopping cooperatives, 8 tourist areas, sites and 11 restaurants) participated in the stimulus program with contents such as: reducing prices of accommodation rooms, services at tourist areas/sites, restaurants... with a reduction of 8 to 20%... In addition, businesses/households also committed to reducing prices but not reducing quality, to spread the message "Lai Chau - Explore to enjoy".
Lai Chau aims to attract more tourists for this year's tourist season.
In addition to the attractive stimulus package, in the last 6 months of 2024, many unique Festival, Cultural - Tourism events will take place in the districts/cities (including the Independence Day and Lai Chau Tourism - Cultural Week 2024 held in Than Uyen district from August 31 to September 2, 2024).
With active preparation of necessary conditions, domestic tourism stimulus program in the summer, along with the organization of a series of promotional events in the last months of the year, Lai Chau promises to become a destination attracting a large number of tourists. Close coordination between departments and thorough investment in tourism infrastructure, services, and diverse entertainment activities will bring visitors interesting and memorable experiences.
Lai Chau is not only attractive for its majestic natural landscape and unique culture, but also for its relentless efforts in improving service quality and promoting its image. With strategic plans and commitments from the local government, Lai Chau will certainly become one of the prominent tourist destinations in the near future.
