According to initial statistics from the Organizing Committee, after 10 days of festival with nearly 20 activities within the framework of the event, the River Festival attracted about 4.5 million city residents and tourists to participate and interact directly.
The total number of visitors to Ho Chi Minh City from May 31 to June 9 was 1,301 million, including 121,000 international visitors and 1,18 million domestic visitors. Tourism and service revenue reached VND4,250 billion.
The average room occupancy rate at accommodation establishments in District 1 increased by 20% compared to normal. The number of customers of waterway businesses (food, transportation, etc.) increased by an average of 20% compared to the daily number of customers.
According to reports from travel agencies, the number of visitors during the River Festival increased by 40% - 50% compared to normal. At many tourist attractions such as the Ho Chi Minh Museum, the War Remnants Museum, Cu Chi Tunnels, etc., the number of visitors also increased. In addition, the Festival has created a strong response on newspapers, social networks and media channels.
The festival has created a unique cultural tourism product.
In addition, the festival has created good communication direction on newspapers, social networks and domestic and international media channels. The event also received transmission through screens nationwide with more than 13,000 screens with 750 million accesses within 15 days (average 50 million/day), attracting more than 43 million likes and views on social networks.
According to the Ho Chi Minh City Department of Tourism, the Festival has created a unique cultural tourism product, contributing to positioning the tourism brand of Ho Chi Minh City, a river city rich in identity.
With deep investment in the quality of program content, diversification of organization methods into a series of attractive activities, security and safety being put on top... The festival has contributed to attracting a large number of domestic and foreign tourists to Ho Chi Minh City, contributing to the growth of the tourism industry, while creating business opportunities for the service and trade sectors, increasing income for the local community.
