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According to initial statistics from the Organizing Committee, after 10 days of festivities with nearly 20 activities, the River Festival attracted approximately 4.5 million city residents and tourists who participated and interacted directly.
The total number of visitors to Ho Chi Minh City from May 31st to June 9th was 1.301 million, including 121,000 international visitors and 1.18 million domestic visitors. Tourism and service revenue reached 4,250 billion VND.
The average occupancy rate at accommodation establishments in District 1 increased by 20% compared to the usual period. The number of customers for businesses operating on waterways (food, transportation, etc.) increased by an average of 20% compared to the daily number of customers.
According to reports from travel agencies, the number of visitors during the River Festival increased by 40% - 50% compared to normal. At many tourist destinations such as the Ho Chi Minh Museum, the War Remnants Museum, and the Cu Chi Tunnels, the number of visitors also increased significantly. Furthermore, the festival generated a strong wave of positive response in newspapers, on social media, and other media channels.
The festival has created a unique cultural tourism product.
Furthermore, the festival generated significant media attention through newspapers, social media, and domestic and international media channels. The event also received nationwide screen coverage across more than 13,000 screens, reaching 750 million views in 15 days (an average of 50 million views per day), and attracting over 43 million likes and views on social media.
The Ho Chi Minh City Department of Tourism believes that the festival has created a unique cultural tourism product, contributing to positioning the tourism brand of Ho Chi Minh City, a riverside city rich in identity.
With significant investment in program content quality, diversification of organizational methods into a series of attractive activities, and a top priority on security and safety, the festival has contributed to attracting a large number of domestic and international tourists to Ho Chi Minh City, boosting the growth of the tourism industry, creating business opportunities for service and trade sectors, and increasing income for the local community.
