According to the forecast of the Halle Institute for Economic Research (IWH), this sporting event can attract 650,000 foreign tourists to Germany, bringing in an estimated tourism revenue of up to 250 million EUR. This will be a huge source of income for the German economy, especially in the current context when many industries are facing many difficulties due to the impact of the COVID-19 pandemic.
This is an opportunity for Germany to increase tourism, Euro 2024 will attract football fans from all over the world to Germany, bringing the opportunity to increase tourism to the country.
German tourism industry expects a boom during Euro 2024
According to estimates by the German National Tourism Agency, the number of international visitors to Germany (inbound) in 2024 will return to the level of 2019, creating a wave of vibrant and exciting tourism. In particular, city and cultural tours will account for the majority of the total number of visitors, demonstrating Germany's continued appeal to global travelers.
In 2024, the German National Tourism Agency is focusing on presenting the country as a “land of art and culture.” This includes promoting Germany’s famous UNESCO World Heritage Sites, such as Neuschwanstein Castle, Cologne Cathedral, and the ancient town of Bamberg. In addition, 2024 also marks the 250th anniversary of the birth of the famous painter Caspar David Friedrich, an icon of German Romantic art. Celebrations and exhibitions about his life and work will be held across the country, attracting the attention of art lovers.
Many German cities are busy preparing for the country's big event.
Germany will also take the opportunity to promote its Euro 2024 host cities, not only through football matches but also through cultural activities, festivals and side events. This is an opportunity to introduce the world to the richness and diversity of German cities, from vibrant Berlin to historic Munich, from modern Hamburg to bustling Frankfurt.
In addition, Germany will prepare for another important event: the city of Chemnitz being named the European Capital of Culture in 2025. Preparation and promotion efforts for this event will also be implemented from 2024, aiming to create momentum for an impressive cultural year the following year.
All these strategies and activities are aimed at not only restoring but also enhancing Germany's position as a world-class tourist destination, a place where art, culture and sport intersect.
