VI
EN
Specifically, according to the March 2024 ranking by similarweb.com, the website https://vietnam.travel ranked 132,676th in the world, surpassing the travel website of Thailand and significantly higher than those of the Philippines and Malaysia.
Regarding website access channels, the majority of visitors come through global search engines (88.21%), demonstrating the effectiveness of the digital marketing tools being implemented (such as SEO, SEM, Google Ads, etc.). These are also considered the most important digital marketing tools for marketing Vietnamese tourism to the global market.
Vietnam.travel is the national tourism promotion website of the Vietnam National Tourism Administration.
The website vietnam.travel has become the official destination for promoting Vietnamese tourism to the world, under the management of the Vietnam National Administration of Tourism. It is an important online platform and also serves as a gateway to introduce Vietnamese culture, landmarks, and travel experiences to the international community.
As part of promoting Vietnam's tourism image, the Tourism Information Center has closely collaborated with functional units of the Vietnam National Administration of Tourism, combined with advice from leading experts in the tourism field. Through this collaboration, the team has carried out a series of activities aimed at enhancing the promotion of Vietnam's brand, unique destinations, and outstanding tourism products on the vietnam.travel website.
Vietnam is making great strides in the "tourism industry".
These activities include continuously updating information on the latest destinations and travel experiences in Vietnam, organizing online events to showcase Vietnam's unique culture and cuisine, and providing detailed information on tours, popular destinations, and guidance for travelers when booking and organizing trips.
Tourism is a prominent highlight, clearly defining the Vietnamese brand.
By leveraging the power of technology and the internet, promoting tourism on the vietnam.travel website not only enhances Vietnam's position on the world tourism map but also contributes to the sustainable development of the domestic tourism industry.
Hoi An is a favorite destination for both domestic and international tourists.
Information regarding Vietnam's open tourism policy has been updated on the website, lifting health control restrictions and restoring visa-free entry and exit policies to pre-pandemic levels. This marks a significant step in supporting Vietnam's tourism industry in its post-pandemic recovery.
Simultaneously, digital marketing tools such as SEO, SEM, and Google Ads are being promoted to increase the presence of Vietnamese tourism on global search engines and optimize accessibility to the international tourist market.
In the coming period, communication and promotional activities on the Vietnam National Administration of Tourism's website vietnam.travel will continue to be focused and intensified, aiming to actively contribute to the recovery and development of Vietnamese tourism, from attracting international tourists to supporting and encouraging domestic tourism.
