Specifically, according to the March 2024 ranking of the global website rating and ranking site (similarweb.com), the website https://vietnam.travel ranked 132,676 in the world, surpassing Thailand's travel website, much higher than the countries: Philippines, Malaysia.
Regarding website access channels, visitors mainly access the website through global search engines (88.21%), showing that the effectiveness of digital marketing tools being deployed (such as SEO, SEM, Google Ads...) has achieved good results. These are also considered the most important digital marketing tools to market Vietnamese tourism to the global tourist market.
Vietnam.travel national tourism promotion website of Vietnam National Administration of Tourism
The website vietnam.travel has become the official destination to promote Vietnamese tourism to the world, managed by the Vietnam National Administration of Tourism. This is an important online platform, and also a gateway to introduce culture, landmarks and tourism experiences in Vietnam to the international community.
Within the framework of promoting Vietnam's tourism image, the Tourism Information Center has closely coordinated with functional units of the General Department of Tourism, combined with advice from leading experts in the tourism field. Thereby, this group has carried out a series of activities to promote the brand, unique destinations and outstanding tourism products of Vietnam on the platform of the website vietnam.travel.
Vietnam is making great strides in the "smokeless industry"
These activities include constantly updating information on the latest travel destinations and experiences in Vietnam, organizing online events to introduce Vietnam's unique culture and cuisine, as well as providing detailed information on popular tours, destinations and guides for tourists when booking and organizing trips.
Tourism is a bright spot, clearly positioning the Vietnamese brand.
As a result of utilizing the power of technology and the internet network, promoting tourism on the website vietnam.travel not only helps to strengthen Vietnam's position on the world tourism map but also contributes to the sustainable development of the domestic tourism industry.
Hoi An is a favorite destination for domestic and international tourists.
Information on Vietnam’s open tourism policy has been updated, while health control restrictions have been lifted and pre-pandemic visa exemption and entry policies have been restored on the website. This marks an important step forward in supporting Vietnam’s tourism industry in the post-pandemic recovery process.
At the same time, digital marketing tools such as SEO, SEM, Google Ads... are also promoted to increase the presence of Vietnamese tourism on global search engines and optimize accessibility to the international tourist market.
In the coming time, communication and promotion activities on the website vietnam.travel of the General Department of Tourism will continue to be focused and promoted, aiming to actively contribute to the recovery and development of Vietnam tourism, from attracting international tourists to supporting and encouraging domestic tourism.
