Tourism Malaysia and the Malaysian Embassy in Vietnam recently held a seminar to update Malaysian tourism products in Hanoi. Within the framework of the International Tourism Fair VITM Hanoi 2024, Tourism Malaysia and its partners introduced many potential tourist destinations. VITM 2024 is a great opportunity to promote Malaysia with diverse cultural and ecological tourism products.
Malaysia is known as an attractive tourist destination with a diverse culture. The highlight of Malaysian tourism is its diverse tourism products with competitive prices such as eco-tourism products, resorts, entertainment, adventure sports, shopping locations, etc.
Mr. Dato' Tan Yang Thai - Ambassador Extraordinary and Plenipotentiary of Malaysia to Vietnam said that with the expectation of attracting 27.3 million international visitors to Malaysia in 2024, Vietnam is a particularly important market for Malaysia to achieve this goal.
Mr. Dato' Tan Yang Thai - Ambassador Extraordinary and Plenipotentiary of Malaysia to Vietnam
Sharing about the potential for tourism development between the two countries, Dato' Tan Yang Thai said: “In 2023, tourism cooperation between Vietnam and Malaysia also had important developments. Malaysia welcomed 344,361 Vietnamese tourists, while 470,105 Malaysian tourists traveled to Vietnam. In 2024, Malaysia hopes to attract more tourists from Vietnam with a target of 470,000 arrivals. This year, we will focus on promoting eco-tourism destinations such as Sabah and Sarawak. In addition, we will also introduce tourism products combined with education in Malaysia for Vietnamese students."
At the event, unique cultural performances such as traditional dances by dancers and Sape artists from Sarawak, Malaysia, brought visitors experiences about the diverse culture of East Malaysia. Along with that, visitors were also provided with a variety of experiences that Malaysia can bring such as the development orientation of tourism combined with education (Edu-Tourism) with the National Association of Private Educational Institutions (NAPEI), exploring leisure tourism with Resorts World Genting and exploring the "Land of Hornbills" Sarawak...
At the event, special cultural performances such as traditional dances by dancers and Sape musicians from Sarawak, Malaysia, gave visitors an experience of the diverse culture of East Malaysia.
Looking forward to Visit Malaysia 2026, Ms. Nor Hayati Zainuddin - Director of the Malaysia Tourism Promotion Agency in Vietnam added: "The Malaysian tourism industry is committed to developing tourism through close cooperation with strategic partners to share experiences, develop flight routes and tourism products, support promotion and invest in improving service quality".
AirAsia and Batik Air have also joined the flight network between Vietnam and Malaysia, creating favorable conditions for tourists to travel. Mr. Nguyen Duc Khanh, representative of Batik Air in Vietnam, said: "Batik Air is operating daily direct flights between Kuala Lumpur and two major tourist centers in Vietnam, Hanoi and Da Nang, helping tourists from both countries have more flexible flight options. Passengers also have more comfort when enjoying a modern digital platform throughout the flight, including entertainment services, in-flight services, and mobile device connections."
From April 11 to 14, at the Malaysian tourism industry booth at the VITM Hanoi 2024 fair, the colorful image of Malaysia will also be recreated through traditional Sarawak dance performances, performances of the Sape national musical instrument, quiz activities to learn about Malaysia and the art of Teh Tarik tea dance performed by cultural artisans from Malaysia.
Within the framework of the VITM Hanoi International Tourism Fair 2024, the Malaysia Tourism Promotion Agency and partners introduced booths of many potential tourist destinations.
