The land under the winds in Malaysia as seen in "Feel Sabah"

Sabah, often called the "Land Under the Winds," is situated beneath the East Asian typhoon belt, boasting a mild climate ideal for a tropical paradise vacation. It is blessed with diverse ecosystems, a unique culture with over 30 indigenous ethnic groups, beautiful beaches, and varied cuisine.

This 6-day, 5-night itinerary welcomes participants to explore iconic tourist destinations such as the luxurious Gayana Marine Resort, the pristine Sepanggar Island, and the winding Kiulu River. The group will also experience the tranquility of Our Land Eco Farm, the majestic Ranau Plateau, the unique Desa Dairy Farm, the Sabah Tea Plantation, the vibrant Mari-Mari Cultural Village, and the mystical Klias Wetlands in Beaufort.

The “Feel Sabah” trip serves as a bridge to introduce unique tourist destinations, promote the cultural values ​​and diversity of Malaysia, and build relationships between the Malaysia Tourism Board and Vietnamese media outlets and renowned travel bloggers in Vietnam such as Tran Dang Dang Khoa, Tran Viet Phuong, and Nguyen Khanh Hoang Anh.

This collaboration also opens doors to future opportunities and fosters relations between the two countries, aiming to boost the Vietnamese tourist market to Malaysia. This, in turn, underscores Malaysia's position as one of the top destinations for Vietnamese tourists.

Ms. Nor Hayati Zainuddin, Director of the Malaysia Tourism Promotion Board in Vietnam, shared: "We are honored to partner with Vietnamese media outlets and renowned travel bloggers to explore Sabah's unparalleled biodiversity, natural wonders, and rich culture in preparation for the 'Visit Malaysia 2026' program. This trip perfectly aligns with Vietnam's growing tourism trends, focusing on sustainable values, stunning natural landscapes, and immersion in diverse cultural destinations. We hope the unforgettable experiences from this trip will inspire many Vietnamese tourists to visit Malaysia."

A representative from the Sabah State Tourism Authority stated: “Sabah welcomed over 1,600 Vietnamese tourists in 2023. We believe that in the future, with its inherent potential, Sabah will attract even more visitors. This trip, with the participation of media outlets and renowned travel bloggers in Vietnam, will convey the message of a diverse, colorful Sabah and a memorable destination for Vietnamese people.”

In partnership with the Malaysia Tourism Promotion Board, Malaysia Airlines provided comfortable in-flight services, convenient airport transportation, and expedited check-in support for media representatives and travel bloggers. This demonstrates their hospitality and commitment to providing the best possible customer experience, thereby enhancing the reputation of the Malaysia Airlines brand in Vietnam.

Ms. Nor Hayati Zainuddin also expressed the gratitude of the Malaysia Tourism Promotion Board in Vietnam to the Sabah State Tourism Authority and Malaysia Airlines for their support in creating the opportunity to organize this trip. The survey trip serves as a basis for media outlets and travel bloggers to promote attractive destinations in Malaysia and update information on new tourism services for Vietnamese tourists.

Phuong Thao is an editor at Travellive magazine. She is passionate about traveling and enjoys capturing moments with her camera in every place she visits. Travel, art, and lifestyle are Phuong Thao's favorite writing topics.

Phuong Thao