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The program is expected to bring together 600 international travel representatives and 100 global media outlets, connecting directly with 400 leading Malaysian tourism suppliers including hotels, travel companies, airlines, and a variety of other tourism products. Vietnam will also participate with 27 tourism, travel, and media businesses, demonstrating the strong interest of the Vietnamese market in Malaysia as a destination.
Taking place from October 1-3, 2025 at the World Trade Center Kuala Lumpur, this three-day event aims to solidify Malaysia's position as a leading tourism destination in the region, while also paving the way for the Visit Malaysia 2026 (VM2026) campaign, which targets 47 million international visitors.
Within the framework of the program, delegates will participate in various key activities such as business-to-business (B2B) meetings, business networking, strategic business matchmaking programs, and FAM Trips (Federal Association of Malaysia) study tours. These experiences are meticulously designed to fully showcase the essence of Malaysian tourism – from unique cultural experiences and fascinating eco-tourism journeys to exquisite cuisine and exciting adventure travel.
Sharing his thoughts on the significance of the event, the Deputy Minister of Tourism, Arts and Culture, Mr. YB DatukKhairul Firdaus Akbar Khan, emphasized: “Global Travel Meet 2025 is not just an event, but also a platform to bring ideas into practice. It is a crucial catalyst for igniting new energy and creating strong momentum to realize the important goals of Visit Malaysia 2026 with the support of the Government, businesses, and partners.”
The event is supported by Malaysian airlines such as Malaysia Airlines, AirAsia, and Batik Air, in collaboration with key tourism associations, including the Malaysia Inbound China Tourism Association (MICA), the Indian Travel & Tourism Association Malaysia (MITTA), and many other strategic business partners.
Malaysia's tourism industry has demonstrated impressive resilience and strong growth in recent years. In 2024, Malaysia welcomed 38 million international visitors, a 31.1% increase compared to 2023 and 8.3% higher than pre-pandemic levels in 2019. Key source markets included Singapore, Indonesia, China, Thailand, Brunei, India, the Philippines, South Korea, Australia, and Taiwan. This positive trend continued into 2025, with Malaysia welcoming 24.5 million international visitors between January and July alone, a 16.8% increase year-on-year.
