The workshop was held under the chairmanship of Mr. Nguyen Trung Khanh - General Director of the General Department of Tourism; Associate Professor, Dr. Tran Dinh Thien - member of the Prime Minister's Economic Advisory Group; Mr. Tran Trong Kien - member of the Private Economic Development Research Board, Chairman of the National Tourism Advisory Council; Mr. Bui Dinh Long - Vice Chairman of the Provincial People's Committee, Head of the Steering Committee for Tourism Development of Nghe An.
The workshop was attended by more than 500 delegates representing the Departments of Tourism/ Departments of Culture, Sports and Tourism, Tourism Associations of 14 provinces/cities across the country; representatives of transport companies, Hanoi UNESCO Travel Club and many businesses and partners in the tourism industry...
Mr. Bui Dinh Long - Vice Chairman of Nghe An Provincial People's Committee
Speaking at the workshop, Mr. Bui Dinh Long - Vice Chairman of Nghe An Provincial People's Committee said: In the first 4 months of the year, the number of visitors and tourism revenue decreased by more than 60%, many businesses closed. After social distancing, the needs and spending levels of tourists tend to change and are at a low level. Nghe An has implemented the program "Vietnamese people travel to Vietnam", launched the program "Nghe An - Safe and different destination". Mr. Long also frankly made a number of proposals to promote domestic tourism and recover international visitors, including: market orientation and tourism promotion activities in the coming time; propose safe solutions, improve the quality of destinations, quality of products and services; cooperation and linkage activities between localities and businesses; propose policies, product packages, services that are truly attractive and of high quality in each period to attract tourists.
Mr. Tran Trong Kien - Chairman of the National Tourism Advisory Council
As Chairman of the National Tourism Advisory Council, Mr. Tran Trong Kien gave a truly profound assessment of the current state of the tourism market as well as the trends in the coming time. Mr. Kien said that the current situation is not the worst, and the worst situation is still ahead, at the same time, he did not hesitate to express surprise at the fact that people are forgetting very quickly about safety factors when fewer and fewer people wear masks and pay attention to safe distances.
According to Mr. Kien, Nghe An has advantages in nature and sea - completely consistent with the upcoming tourism trend, so it is necessary to build strong products to attract tourists, focusing on increasing value more, not necessarily reducing prices deeply. Besides, Nghe An has good infrastructure so Vinh can become a great connection point between regions. However, Mr. Kien also emphasized that Nghe An tourism needs to pay attention to factors of connection and communication cooperation, promote safety factors for sustainable development, invest in digital solutions...
Following the sharing of Mr. Bui Dinh Long and Mr. Tran Trong Kien, the workshop attracted many comments from delegates. Mr. Truong Quoc Hung - Chairman of the UNESCO Hanoi Travel Club also contributed to Nghe An tourism with a number of proposals such as strongly and eye-catchingly promoting destinations and policies on media and platforms; reducing tourism service prices by 50% or more and having synchronous discounts, not individually; systematically monitoring stimulus programs to ensure service quality and reputation...
Mr. Truong Quoc Hung - Chairman of Hanoi UNESCO Travel Club
Meanwhile, Mr. Nguyen Lam Thanh - representative of TikTok in Vietnam analyzed the impact of social networking platforms and digital advertising on those platforms on the growing business sectors. Tourism is also an industry with a strong trend of digital advertising. Mr. Thanh said that TikTok is preparing to launch a tourism promotion account for Nghe An with the goal of having 50,000 followers and more than 50 million views by the end of 2020.
Mr. Nguyen Lam Thanh - TikTok representative in Vietnam
In addition, the Workshop also received many positive comments from many representatives of businesses and partners. In particular, at the Workshop, there was also a signing of an agreement on cooperation and cooperation to stimulate domestic tourism growth between the provinces/cities of Hanoi, Ninh Binh, Nghe An, Ha Tinh, Thanh Hoa with the UNESCO Hanoi Travel Club.
