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The event was attended by leaders and guests from the Ho Chi Minh City Department of Tourism and leading hotel management and operating companies worldwide such as Accor, Marriott International, Radisson Hotels Group, Minor Hotels, Centara Hotels & Resorts, etc.
Nova Hospitality is a leading investor, developer, and operator of hotel and resort chains in Vietnam, with the mission of providing international-standard resort experiences to tourists, increasing value for the NovaGroup ecosystem, and thereby contributing to creating destinations and elevating national tourism.
The launch of Nova Hospitality is seen as a positive signal for the rapidly recovering tourism market, contributing to the sustainable growth of Vietnam's tourism industry.
With strong capabilities and a well-structured development strategy, Nova Hospitality has made a significant mark in the tourism and hospitality industry by investing in, developing, and operating numerous high-class hotels and resorts according to international standards. Notable examples include Azerai Can Tho – a luxury resort on the banks of the Hau River, honored by Condé Nast Traveler at the Readers' Choice Awards 2021 – Top 25 Best Resorts in Asia; Mercure Vung Tau – a hotel that won the “Traveler's Choice – Best of The Best” award in 2021 and 2022 from TripAdvisor; and Anantara Mui Ne Resort – one of the best tourist accommodations in Vietnam according to DestinAsian. Alongside these are other leading names such as Movenpick Resort Phan Thiet, Centara Mirage Resort Mui Ne, Radisson Resort Phan Thiet, Mercure Dalat Resort… each with its own unique design style, hidden behind inspiring stories connected to the local area and destination.
In 2023, Nova Hospitality plans to expand its portfolio to 47 hotels and resorts with 11,621 rooms. Aiming to become a leading enterprise in the tourism and hospitality industry, by 2025, Nova Hospitality plans to operate 115 more properties across Vietnam, with a total of 30,902 rooms, serving an estimated 14 million domestic and international guests.
“Nova Hospitality has officially launched, contributing to NovaGroup's efforts to create attractive international destinations, working with the business community to make tourism a key economic sector of Vietnam and building sustainable value for the community. To achieve this, we continuously cooperate with leading hotel operators worldwide, with the expectation of jointly bringing unique resort products and world-class service quality,” shared Ms. Le Thi Viet Thu – General Director of Nova Hospitality.
During the launch ceremony, Nova Hospitality signed agreements with two leading global hotel management groups, Accor and Marriott International. Accordingly, Accor will become the operational consultant for MGallery Dalat, a new resort project of Nova Hospitality in Cau Dat, Da Lat. Marriott International will also officially become the operational consultant for Fairfield by Marriott Phan Thiet, located within the NovaWorld Phan Thiet mega-city of beach, tourism, and wellness.
“We are delighted to partner with Nova Hospitality in advising on the operation of Fairfield Phan Thiet. With a range of world-class amenities and services at Novaworld Phan Thiet, from dining and shopping to entertainment, recreation, and sports, the beautiful southeastern coastal region of the country will be completely transformed and attract tourists from all over the world. Furthermore, thanks to its prime location, convenient facilities, and genuine hospitality, Fairfield Phan Thiet will become the perfect accommodation choice for travelers seeking a comfortable and relaxing holiday in this vibrant destination,” shared Mr. Jakob Helgen – representative of Marriott International.
“Continuously expanding cooperation with leading partners worldwide is a crucial part of a strategy that contributes to raising the standards of the local service and tourism industry, creating many attractive job opportunities, and simultaneously improving the skills and expertise of the local workforce to international standards. This will attract a large number of international tourists, gradually transforming the locality into a global destination,” affirmed Ms. Le Thi Viet Thu.
To meet its development needs, Nova Hospitality has been collaborating with Nova College to prepare a high-quality workforce and attract over 2,600 employees in various regions and localities. By 2025, Nova Hospitality is expected to recruit, train, and add more than 46,000 high-quality personnel in provinces and cities where Nova Hospitality has invested in and manages projects.
