The event was attended by leaders and guests from the Ho Chi Minh City Department of Tourism and the world's leading hotel management and operation units such as Accor, Marriott International, Radisson Hotels Group, Minor Hotels, Centara Hotels & Resorts, ...
Nova Hospitality is a leading investor, developer and operator of hotel and resort chains in Vietnam with the mission of bringing international standard resort service experiences to tourists, increasing value for the NovaGroup ecosystem, thereby contributing to creating destinations and elevating national tourism.
The launch of Nova Hospitality is seen as a positive signal for the tourism market which is recovering strongly, contributing to promoting sustainable growth of Vietnam's tourism industry.
With strong capacity and a methodical development strategy, Nova Hospitality has made a big mark in the tourism and resort industry by investing, developing and operating many luxury hotels and resorts according to international standards. These include Azerai Can Tho - a luxury resort on the banks of the Hau River honored by Condé Nast Traveler at the Readers' Choice Awards 2021 - Top 25 Best Resorts in Asia; Mercure Vung Tau - a hotel that won the "Traveler's Choice - Best of The Best" award in 2021 and 2022 by TripAdvisor; Anantara Mui Ne Resort - one of the best tourist accommodations in Vietnam according to DestinAsian. Along with that are other leading names such as Movenpick Resort Phan Thiet, Centara Mirage Resort Mui Ne, Radisson Resort Phan Thiet, Mercure Dalat Resort... with distinct design styles, hidden behind are inspirational stories associated with the locality and destination.
In 2023, Nova Hospitality plans to increase its accommodation portfolio to 47 hotels and resorts with 11,621 rooms. With the goal of becoming a leading enterprise in the tourism and resort industry, it is expected that by 2025, Nova Hospitality will continue to operate 115 accommodation facilities across Vietnam, with a total of 30,902 rooms, estimated to serve more than 14 million domestic and international visitors.
“Nova Hospitality is officially launched, contributing to NovaGroup to create attractive international destinations, and to the business community to make tourism a key economic sector of Vietnam and create sustainable values for the community. To do this, we are constantly cooperating with the world's leading hotel operators, with the expectation of bringing unique resort products and world-class service quality,” said Ms. Le Thi Viet Thu - General Director of Nova Hospitality.
During the launching ceremony, Nova Hospitality signed a contract with two of the world's leading hotel management groups, Accor and Marriott International. Accordingly, Accor will become the consulting unit for the operation of MGallery Dalat Hotel, a new resort product of Nova Hospitality in Cau Dat, Da Lat. Marriott International will also officially become the consulting partner for the operation of Fairfield by Marriott Phan Thiet Hotel in the Super City of Sea - Tourism - Health NovaWorld Phan Thiet.
“We are delighted to partner with Nova Hospitality in consulting on the operation of Fairfield Phan Thiet. With a series of world-class facilities and services at Novaworld Phan Thiet from cuisine, shopping to entertainment, sports, the beautiful southeastern coast of the country will be completely transformed and attract tourists from all over the world. In addition, thanks to its prime location, amenities and sincere hospitality, Fairfield Phan Thiet will become the perfect accommodation choice for tourists looking for a comfortable, relaxing vacation in this dynamic destination,” said Mr. Jakob Helgen, representative of Marriott International.
“Continuously expanding cooperation with leading partners in the world is an important part of the strategy to contribute to raising the standards of the local service and tourism industry, bringing many attractive career opportunities, while helping to improve the qualifications and skills of local human resources according to international standards. From there, attracting a large number of international tourists, gradually turning the locality into a global destination,” Ms. Le Thi Viet Thu affirmed.
To meet the development needs, Nova Hospitality has been working with Nova College to prepare high-quality human resources as well as attract more than 2,600 workers in the regions and localities. It is expected that by 2025, Nova Hospitality will recruit, train and supplement more than 46,000 high-quality employees in the provinces and cities with projects invested and managed by Nova Hospitality.
