Hoi An Ancient Town has been named the World's Most Affordable Long-Distance Travel Destination for this winter. Amid rising living and travel costs in many Western countries, this title – based on a prestigious survey by the PostOffice (UK) and cited by the renowned Time Out magazine – provides a perfect answer for travelers from distant markets such as Europe and the US who are seeking a warm, fulfilling holiday while optimizing their budget.
The end of the year in Vietnam is peak season for tourists from the Northern Hemisphere seeking to escape the winter. For distant markets like Europe and the US, where the cost of living is already very high, cost savings (value for money) are extremely important, even a deciding factor in choosing a destination.
The end of the year in Vietnam is the peak season for European and American tourists coming to escape the winter, and for such distant markets, cost savings are extremely important.
Although Europe boasts countless attractive destinations, from vibrant art districts to romantic autumn forest trekking routes, the biggest barrier for travelers is often the high cost of long-haul flights. Many worry that this expense will deplete their budget for accommodation, restaurants, or hotels at their destination.
Hoi An in Vietnam has been named the most budget-friendly long-distance winter destination this year.
However, a PostOffice survey has proven the opposite: long-distance travel doesn't necessarily have to be expensive. While airfare can be high, travelers can balance their budget by choosing a destination with more affordable living and services. PostOffice analyzed the data and published a list of the top 10 best value-for-money remote destinations based on average daily costs for various essential services, from food and accommodation to entertainment.
This is one of the top 10 remote destinations where European and American tourists can enjoy more for their money.
Vietnam's Hoi An Ancient Town has impressively taken first place, surpassing many strong competitors globally. The survey indicates that the cost of living in this 400-year-old ancient city is extremely reasonable, allowing European and American tourists to enjoy more for the same amount of money.
Specifically, the cost of living in Hoi An is considered exceptionally affordable, contributing significantly to its title as the world's most budget-friendly destination. A three-course dinner for two, including a bottle of wine at a restaurant, costs only around £40 (approximately VND 1.4 million). Even a bottle of local beer costs less than £1.30 (approximately VND 50,000). These figures highlight Vietnam's competitive pricing advantage compared to other tourist destinations worldwide.
Although airfares may be high, upon arriving in affordable countries like Vietnam, travelers will quickly realize that everything from hotels and food to experiential activities is readily available.
The allure of Hoi An lies not only in its financial aspects. The ancient town is described by international magazines as one of the most photogenic cities in Vietnam, where timeless beauty blends with romance. With its winding cobblestone streets along the Hoai River, shimmering under the brilliant lanterns, Hoi An offers a truly enchanting vacation experience.
Besides its ancient houses, Hoi An is also famous for its world-class street food, ranging from traditional local dishes to distinctive Asian and European flavors. Visitors can easily explore the bustling night market or find peace on the nearby idyllic beaches. The perfect combination of history, culture, cuisine, and reasonable costs has made Hoi An a complete destination, exceeding the expectations of international tourists.
Hoi An is also considered one of the most beautiful cities in Vietnam, with its ancient cobblestone streets and the vibrant glow of lanterns reflected on the Hoai River.
Following Hoi An, the ranking also honored other good value-for-money remote destinations, showing a trend of travel shifting towards lower-cost countries. Cape Town (South Africa) took second place. This city is famous for its spectacular natural landscapes such as the majestic Table Mountain and the colorful neighborhoods of Bo-Kaap. Costs here are also very attractive, with a glass of wine averaging just £2.65. Bali (Indonesia) came in third. Despite its reputation as a romantic tropical paradise, Bali maintained affordable prices. An average cocktail was around £4.86, whether in a rustic hut or a chic bar.
Hoi An's appearance on this global ranking is a strong affirmation of the quality of Vietnamese tourism. It not only attracts a larger influx of international visitors but also positions Vietnam as a smart travel destination, where travelers can optimize their experiences while staying within their budget.

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