Modern life with many open opportunities has encouraged women to express more of their personal identity as well as make efforts to make a strong mark with positive contributions to society. On those inspiring but equally challenging journeys, women will need a strong and reliable companion. And indeed, with impressive sales of 14,461 vehicles sold from January to November 2021, always accounting for 60 - 70% of the market share in the segment, Ford Ranger has proven its versatility, worthy of being a companion of modern women.
Continuing the journey to bring Ford Ranger closer to modern women, Ranger for Her 2021 returns with a very new perspective - where Ranger is not only a symbol of the lifestyle of strong and individual women but also a simple, close and reliable companion in everyday life. Starting this year's journey, photographer Lan Tran has depicted a variety of aspects of women next to the Ranger, thereby honoring their colorful beauty regardless of the job or profession they are pursuing. Along with that, Ford Vietnam has also connected and brought interesting experiences between Ranger and women in science and technology, to see the beauty of strength, intelligence but also very feminine in life.
Besides the beauty of personality, always living life to the fullest with adventures to every place they love, the women of Ranger for Her this year are also honored as a "soft power" factor in the family, always accompanying their men in every decision of life and in choosing a car to accompany the family. And Ford Ranger with its attractive appearance and flexible, multi-functional operation promises to continue to accompany as a perfect friend with the whole family to enjoy meaningful and complete life values.
EXPLOSIVE LIVING YOUR PASSIONS
With an open mind, the women of Ranger for Her always possess the beauty of resilience and a spirit of daring to think and dare to do. They are ready to face all obstacles to become "captains" in a business, can also accept difficulties to chart their own path with volunteer projects for the community or defy prejudice to join forces with men to develop the extremely challenging fields of science and technology.
On those difficult journeys, Ford Ranger accompanies as a powerful "assistant" to help women overcome all obstacles and fuel their passion. If the work of female Ranger owners requires them to take long trips, or simply they and their group of friends want to take a journey to experience a variety of terrains, with Ranger, this is never an obstacle. Thanks to the Adaptive Cruise Control feature or 10-speed automatic transmission, the car will always find the right gear and speed based on the preset settings and actual traffic conditions, the female owners' job is just to steer and enjoy a smooth, smooth ride and beautiful roads.
If your priority is a safe vehicle, the Ford Ranger is the perfect answer with a series of advanced safety and driver assistance features on the Ranger line, such as Hill Descent Control, Hill Start Assist, Traction Control, Emergency Brake Assist, Load Adaptive Cruise Control and Rollover Control. This is a smart feature that helps women stay calm in situations such as stopping or going downhill. In addition, the Lane Keeping Assist System will vibrate the steering wheel and apply a light force to "guide" women to slowly bring the car back into the correct lane when accidentally drifting.
For urban journeys, a flexible vehicle equipped with electric power steering, a series of sensors, a rear camera and an automatic parking feature with active emergency braking like the Ranger helps female owners always feel confident and relaxed. The important adjustment buttons of the Ford Ranger have been designed right within the driver's reach, helping women to easily observe and operate safely.
On the contrary, when Ranger women want to conquer off-road routes, seek adventure, and balance their lives, the powerful Bi-Turbo engine technology, along with the super-hard steel chassis, improved shock absorbers and the ability to wade through water up to 800mm deep of the Ford Ranger will effectively support Ranger women to master every journey.
Despite its powerful appearance and performance, the Ranger still has a comfortable and modern interior. The Ranger also does not forget to please the ladies by equipping more than 20 storage compartments to help Ranger women easily bring their "dressing table" along, so that whether they are on business trips or off-road journeys, they can confidently beautify themselves anywhere. The ladies' electronic devices will also always be fully charged thanks to the 230V power outlet or USB charging port, so that the owner can confidently explore the most remote lands.
REFLECT ON THE EMOTIONAL JOURNEY WITH LOVED ONES
Behind the beauty of strength, modern women are also very gentle and skillful when returning home and steering the family boat with the man of their life. They accompany their partners in every important decision of life, including owning a car to accompany the family. That is the moment when women are moved by the strong, rugged beauty of Ranger until they decide to buy, use and understand the utility value of this companion with their husbands. And the whole family adventures to favorite places, experiencing memorable journeys. Different from solo adventures, this journey will bring women a feeling of care and protection from their partners and the reliable Ranger.
On family trips, if the man is the support and steady driver on every road, the woman with her thoughtful instinct will always help the trip go smoothly. With the powerful support of the spacious cabin with large capacity on the Ranger, women can take advantage of it to prepare essential items for the whole family's trip. This spacious space is also more than enough for mothers to show off their skills with family bonding activities such as cycling or camping overnight. The power-assisted rear door feature will be a great assistant for female owners to easily transport their belongings or goods in the back of the car.
Whether it's raining or sunny, the road is flat or bumpy, the family's skilled drivers can confidently control the journey thanks to the light steering wheel, creating a feeling of freedom and flexibility. Along with that, smart technology such as the Electronic Power Steering System (EPAS) helps to automatically adjust the steering angle/force to be stable when the road surface is uneven, or there is crosswind force, which will also bring a sense of safety to the whole family throughout the journey. In particular, the SYNC3 voice communication system with hands-free calling, music listening or air conditioning control features will also help the whole family enjoy the trip in the most relaxing, comfortable and complete way.
“Live Like a Ranger”
Not only stopping at the journey of adventure and discovery, but also in the life of women living to the fullest with their families. On that meaningful journey of experience, Ford Ranger once again affirms itself as a reliable companion, helping women experience every aspect of life alongside the people they love.
On a broader perspective, Ranger for Her 2021 hopes to become a companion of modern families with an active lifestyle, a love of exploration, independent thinking, and a concept of balanced and civilized living values.
