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Modern life, with its many opportunities, has encouraged women to express their individuality more fully and strive to make a strong impact with positive contributions to society. On these inspiring yet challenging journeys, women need a strong and reliable companion. And indeed, with impressive sales figures of 14,461 vehicles sold from January to November 2021, consistently holding 60-70% market share in its segment, the Ford Ranger has proven its versatility, deserving to be the companion of modern women.
Continuing its journey to bring the Ford Ranger closer to modern women, Ranger for Her 2021 returns with a fresh perspective – where the Ranger is not only a symbol of the lifestyle of strong and independent women, but also a simple, close, and reliable companion in everyday life. At the start of this year's campaign, photographer Lan Tran captured diverse facets of women alongside the Ranger, celebrating their multifaceted beauty regardless of their profession or career. Alongside this, Ford Vietnam also connected with and provided an engaging experience between the Ranger and women working in science and engineering, showcasing the beauty of strength, intelligence, and femininity in their lives.
Beyond their individuality and zest for life, embracing adventures to their favorite destinations, the women of Ranger for Her this year are also celebrated as "soft power" figures in the family, always supporting their men in life's decisions, including choosing a family vehicle. And the Ford Ranger, with its attractive appearance and versatile, flexible performance, promises to continue being the perfect companion for the whole family, helping them enjoy meaningful and fulfilling life experiences.
UNLEASH YOUR PASSIONS AND LIVE LIFE TO THE FULLEST
With an open mind, the women of Ranger for Her embody the beauty of resilience and a daring spirit. They are ready to face any obstacle to become "captains" in a business, or they can accept difficulties to forge their own path with charitable projects for the community, or defy prejudice to join forces with men to develop the extremely challenging fields of science and technology.
On those challenging journeys, the Ford Ranger acts as a powerful "assistant," helping women overcome obstacles and fuel their passion. Whether the work of female Ranger owners requires long trips, or they and their friends simply want to embark on an adventure across diverse terrains, the Ranger never poses a challenge. Thanks to features like Adaptive Cruise Control and a 10-speed automatic transmission, the vehicle automatically finds the appropriate gear and speed based on preset settings and actual traffic conditions. All the female owners have to do is steer and enjoy a smooth, comfortable ride along beautiful roads.
If safety is a priority for women drivers, the Ford Ranger is the perfect answer, with a range of advanced safety and driver assistance features, such as Hill Descent Control, Hill Start Assist, Traction Control, Emergency Brake Assist, Load Control, and Roll Over Mitigation. These intelligent features help women feel more confident in situations like stopping or going downhill. Additionally, the Lane Keeping Assist system will vibrate the steering wheel and apply a gentle force to guide the vehicle back into its lane if it accidentally deviates.
For urban journeys, a nimble vehicle equipped with electric power steering, a range of sensors, a rearview camera, and features like automatic parking and active emergency braking, like the Ranger, gives female drivers confidence and peace of mind. The Ford Ranger's key controls are conveniently located within easy reach of the driver, allowing for easy and safe operation.
Conversely, when female Ranger users want to conquer off-road routes, seek adventure, and balance their lives, the powerful Bi-Turbo engine technology, along with the ultra-rigid steel chassis, improved suspension system, and the ability to wade through water up to 800mm deep, will provide strong support for female Ranger users to master every journey.
Despite its powerful appearance and performance, the Ranger boasts a comfortable and modern interior. It also caters to female drivers by providing over 20 storage compartments, allowing them to easily carry their "makeup kit," ensuring they can confidently touch up their appearance wherever they go, whether on business trips or off-road adventures. Electronic devices can also be kept fully charged thanks to the 230V power outlet or USB charging port, allowing owners to confidently explore even the most remote areas.
REFLECT ON THE EMOTIONAL JOURNEY WITH YOUR LOVED ONES
Behind the facade of strength, the modern woman is also gentle and skillful when she returns home and steers the family ship alongside the man of her life. She accompanies her partner in all important life decisions, including owning a family vehicle. It's a moment when a woman is captivated by the powerful, rugged beauty of the Ranger, deciding to buy it with her husband, using it, and understanding the value and utility of this reliable companion. And the whole family embarks on adventures to their favorite places, experiencing truly memorable journeys. Unlike solo adventures, this journey brings the woman a feeling of care and protection from her partner and the reliable Ranger.
On family journeys, while the man is the pillar of support and the steady hand at the wheel on every road, the woman, with her instinct for thoroughness, will always ensure the trip runs smoothly. With the Ranger's spacious cabin and large storage capacity, women can easily prepare essential items for the whole family's trip. This ample space is also perfect for mothers to showcase their skills with family bonding activities such as cycling excursions or overnight camping. The power-assisted tailgate will be a great help for female owners, making it easy for them to load and unload luggage or goods in the back of the vehicle.
Whether it's rain or shine, smooth or bumpy roads, the family's skilled drivers can confidently control the journey thanks to the light and responsive steering wheel. In addition, intelligent technologies like the Electronic Power Steering (EPAS) system automatically adjust the steering angle/force to maintain stability on uneven roads or when there's crosswind, ensuring safety for the whole family throughout the trip. Furthermore, the SYNC3 voice communication system with features like hands-free calling, music playback, and climate control will help the whole family enjoy the trip in the most relaxing, comfortable, and fulfilling way.
"Live life to the fullest like a Ranger"
It's not just about adventurous journeys of discovery, but also about women living life to the fullest with their families. On this meaningful journey, the Ford Ranger once again affirms its role as a reliable companion, helping women experience all aspects of life alongside those they love.
On a broader level, Ranger for Her 2021 hopes to become a companion for modern families with active lifestyles, a love of exploration, independent thinking, and a concept of balanced and civilized living values.
