Regent, a top luxury hotel brand.

21/11/2017

The Regent brand was founded in 1970 by hotel legend Robert H Burns and later gained international recognition with the launch of Regent Hong Kong in 1980.

After nearly 50 years of formation and development, Regent Hotels Group currently owns and operates nearly 20 hotels and resorts globally under the brands: Regent Hotels & Resorts, Silks Place, Silks Club, and Just Sleep. Of these, Regent Hotels & Resorts is the most upscale brand in the system.

"The cornerstone of our reputation is luxury, and the unique commonality of Regent hotels worldwide is their exclusivity" - Robert H. Burns, Founder of Regent Hotels

Regent Hotels & Resorts –A combination of unique architectural design and luxurious elegance.

With its harmonious blend of Asian aesthetics and modern Western style, combined with subtle yet distinctive and sophisticated touches, Regent is the first Asian hotel brand to achieve international success and establish a strong position in an industry dominated by European and American brands.

Regent's brand philosophy is firmly rooted in the foundation laid by Robert Burns: the balance between yin and yang, symbolizing wholeness and perfection. Furthermore, it embodies the harmony between opposites, the balance of nature and humanity, creating an essence from the harmony of the earth and sky.

Focusing on local elements and adhering to unique standards specific to each hotel, rather than following the common patterns in the hotel industry, every Regent hotel is a one-of-a-kind masterpiece. Simplicity, luxury, and maximum comfort are set within a context of refined craftsmanship. The result is an authentic, impressive, and memorable experience for guests, engaging all five senses with subtle nuances.

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Therefore, Regent Hotels & Resorts is a familiar vacation brand for world-renowned celebrities, politicians, and businesspeople. For 47 years, the average occupancy rate across all Regent hotels and resorts has consistently been above 90%.

In 1990, Regent made a particularly strong impression when it became the ideal location for the classic romantic film "Pretty Woman," thanks to the magnificent classical beauty of the Regent Beverly Wilshire hotel's architecture. The image of the 6-star Regent resort brand truly became iconic with the event of the King of Pop, Michael Jackson, personally choosing Regent Taipei as his accommodation in 1993 and 1995. Since then, Regent has continuously welcomed a host of international stars such as Beyoncé, Mariah Carey, Cindy Crawford, Tom Cruise, Celine Dion, Whitney Houston, Elton John, Michael Jordan, Lang Lang, Sophie Marceau, Lionel Richie, Keanu Reeves, and most recently, contemporary pop icon Lady Gaga, who visited and shopped at Regent Galleria. The trust of discerning guests is truly a testament to the brand's prestige.

Regent Phu Quoc - The essence that awakens all your senses.

From Asia and Europe to the Americas, each location where Regent leaves its mark embodies a unique and exquisite essence. On Phu Quoc Island, Vietnam, Regent Phu Quoc continues this refined blend. The project is developed by BIM Group, one of the most reputable names in the real estate market today.

Located within the Phu Quoc Marina project complex at Bai Truong Beach, Phu Quoc – renowned as the most beautiful sunset viewing spot on the island – the Regent Phu Quoc project boasts perfect ocean views and spans 15 hectares, comprising 76 luxurious beachfront villas and 42 sky villas, 120 luxury hotel rooms, and numerous upscale amenities such as a rooftop bar, sky bar, gym, Michelin-starred restaurants, beach club, and spa.

"The Regent brand introduces a new concept of integrated resort complexes combining luxury hotel rooms and resort apartments and villas in Europe. Therefore, the launch of Regent Phu Quoc will play a crucial role in Regent's global expansion plan, especially in Southeast Asia," emphasized Steven Pan, Chairman of Regent Hotels Group. The project was honored with the IPA (ASIA Pacific Property Awards) in 2017 in Bangkok, Thailand, a prestigious and highly regarded award in the real estate industry.

Regent is a brand that has won numerous prestigious awards worldwide, including: the 2011 Gold Circle Awards from Agoda.com, Asia's leading global online hotel booking website; the Readers' Choice Award from the prestigious international travel magazine Condé Nast Traveler (2011); the 2017 Best Luxury Hotel Brand in Taiwan; the 2017 Global Brand Award for Regent Taipei; and a 5-star hotel rating from Forbes Travel Guide for Regent Berlin.

This award not only reflects the satisfaction and appreciation of customers and industry professionals for Regent Hotels & Resorts, but also marks a milestone in the continuous efforts of the brand's developer.

 

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