Regent, the most luxurious hotel brand

21/11/2017

The Regent brand was founded in 1970 by hotel legend Robert H Burns and later gained international recognition with the launch of Regent Hong Kong in 1980.

After nearly 50 years of establishment and development, Regent Hotels Group now owns and operates nearly 20 hotels and resorts worldwide with the following brands: Regent Hotels & Resorts, Silks Place, Silks Club and Just Sleep. Of which, Regent Hotels & Resorts is the most premium brand in the system.

"The foundation of our reputation is luxury and the only thing Regent hotels around the world have in common is exclusivity" - Robert H. Burns, Founder of Regent Hotels

Regent Hotels & Resorts –a combination of unique architectural design and luxury class

With a harmonious blend of Asian and modern Western styles, along with a gentle yet distinctive and classy sophistication, Regent is the first Asian hotel brand to succeed in the international market and has a strong position in an industry dominated by European and American brands.

Regent's brand philosophy is firmly grounded in the philosophy of Robert Burns, the balance between yin and yang, which symbolizes wholeness and perfection. In addition, it encompasses the harmony of opposites, the balance of nature and man, creating the essence of the harmony of heaven and earth.

Focusing on exploiting local elements along with specific standards for each hotel, not following the beaten path that is already popular in the hotel industry, each Regent hotel is always a unique masterpiece. Simplicity, luxury and maximum comfort are set in the context of exquisite craftsmanship. The result is an authentic, impressive and memorable experience for customers through subtle feelings with all 5 senses.

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Therefore, Regent Hotels & Resorts is a familiar resort brand of the world's top stars as well as politicians and businessmen. For 47 years, the average room occupancy rate of all Regent hotels and resorts has always been above 90%.

In 1990, Regent made a special impression when it became the ideal location for the best classic romantic movie of all time "Pretty Woman", thanks to the magnificent classical beauty of the Regent Beverly Wilshire hotel architecture. The image of the 6-star resort brand Regent truly became a symbol with the event that King of Pop Michael Jackson personally chose Regent Taipei as a stopover in 1993 & 1995. From here, Regent continuously welcomed a series of international stars such as Beyoncé, Mariah Carey, Cindy Crawford, Tom Cruise, Celine Dion, Whitney Houston, Elton John, Michael Jordan, Lang Lang, Sophie Marceau, Lionel Richie, Keanu Reeves, most recently the contemporary pop icon Lady Gaga to visit and shop at Regent Galleria. The trust of guests with sophisticated taste is truly a guarantee of the brand's class.

Regent Phu Quoc - The essence awakens all senses

From Asia, Europe to America, each location that Regent leaves its mark has a unique essence in every sense. On the pearl island of Phu Quoc, Vietnam, Regent Phu Quoc continues to bring this delicate blend. The project is invested by BIM Group, one of the most prestigious names in the real estate market today.

Located in the Phu Quoc Marina project complex at Bai Truong Phu Quoc - famous for the most beautiful sunset view on the Pearl Island, the Regent Phu Quoc project has a perfect sea view with a total area of ​​15 hectares including 76 luxurious beach villas and 42 sky villas, 120 luxury hotel rooms and many luxury amenities such as: Rooftop bar, Sky bar, Gym, Michelin Star standard restaurant, Beach club, Spa...

"The Regent brand opens a new concept of resort complexes combining luxury hotel rooms with apartments and resort villas in Europe. Therefore, the birth of Regent Phu Quoc will play an important role in Regent's expansion plan globally, especially in Southeast Asia," emphasized Mr. Steven Pan, Chairman of Regent Hotels Group. The project was honored to receive the IPA (ASIA Pacific Property Awards) in 2017 in Bangkok, Thailand, a prestigious and prestigious award that is always highly appreciated by the real estate industry.

Regent is a brand that has won many valuable awards in the world such as: Gold Circle Awards 2011 of Asia's leading global online hotel booking website Agoda.com; Readers' Choice Award of the prestigious international travel magazine Condé Nast Traveler (2011); Taiwan's Most Luxurious Hotel Brand Award 2017; Global Brand Award 2017 for Regent Taipei and Forbes Travel Guide's 5-star hotel ranking for Regent Berlin

The award not only demonstrates the satisfaction and appreciation of customers and professionals for Regent Hotels & Resorts but also marks a milestone marking the continuous efforts of the brand's investor.

 

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