Starbucks opens its first Reserve Coffee Shop in Ho Chi Minh City.

22/10/2017

Starbucks Vietnam is pleased to announce the opening of its first Starbucks Reserve™ coffee shop in Ho Chi Minh City, Vietnam, following the success of the Starbucks Reserve™ store in Hanoi. This is a promise to deliver a truly unique coffee experience, bringing you closer to the essence of Starbucks coffee and expert baristas.

Beyond the main drinks, you'll get your first taste of the Starbucks Reserve bar, where familiar Espresso drinks are elevated by the Black Eagle machine, offering a smooth surface and premium flavor. Serving only "one-of-a-kind" coffee sourced from small coffee-growing regions in Latin America, Africa, and the Asia Pacific, the Reserve bar Infused with soul by the skillful hands of Coffee Masters, each drop of coffee transforms gracefully through various manual brewing methods such as Siphon, Pour-over, and Chemex.

 

Starbucks Reserve Store Opens“The opening at Han Thuyen marks a significant milestone for us, as it's just a few months until Starbucks' 5th anniversary in Vietnam,” said Patricia Marques, General Manager of Starbucks Vietnam. “Creating a place that brings together the finest coffee experiences with the best interaction and sensory experience is also a testament to our continuous efforts to deliver premium coffee experiences and surprise our customers year after year.”

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Remaining true to one of Starbucks' core principles: valuing local identity, the Starbucks Reserve storeAt Han Thuyen, the design is both bold and harmonious, celebrating Vietnamese culture through the brocade patterns of the K'Ho ethnic group from Lam Dong, while preserving remnants of French architecture through brick walls reminiscent of Notre Dame Cathedral. The discreet yet proud, elegant yet powerful, embodies the true spirit of "handcraft," much like the specialty drinks at the Starbucks Reserve counter..

Also at this special event, Starbucks Vietnam is pleased to announce that Nitro Cold Brew is no longer an "exclusive" product of Starbucks Reserve.Furthermore, it can be enjoyed at Starbucks Rex in Ho Chi Minh City. Nitro Cold Brew is a novel innovation of the familiar Starbucks Cold Brew, using nitrogen aeration to deliver a smooth and naturally sweet coffee flavor. Served directly from the tap and without added sugar or milk, this drink is as special as its name suggests.

Starbucks Reserve StoreIt is newly located at 11-13 Han Thuyen Street, District 1, Ho Chi Minh City, on one of the busiest streets in the city center.

 

News: Bao Khuyen

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