VI
EN
Unlike drivers, students are a younger generation, more sensitive to current trends. Understanding this, the series of Traffic Safety Experience events and Student Music Festival - Horn Show was realized through a music festival model with the participation of many young artists loved by students, combined with interactive activities and experiences related to traffic safety knowledge.
“This is the third consecutive year that the Horn Show has been organized. We are aiming to turn the program into a larger-scale annual event to bring new perspectives on traffic culture to students nationwide,” said Mr. Pham Van Dung, General Director of Ford Vietnam.
In addition to the artists who have supported and dedicated much effort to the campaign.No Horn, No AlcoholFrom early days featuring bands like DaLAB, Pham Tran Phuong, Dinh Manh Ninh, and Sy Luan, this year's program marks the first-time participation of well-known indie bands such as Ngot, Chilles, Thinh Suy, and Hoang Dung.
Interspersed throughout the event were highly interactive traffic safety games with experts from Ford Vietnam, providing essential knowledge for safe driving, including: recognizing the blind spots of large vehicles; saying no to alcohol while driving through a realistic experience using a drunk driving simulator; understanding safe distances and the 3-second rule, and more.
Notably, Còi Show 2019 not only focused on promoting and spreading awareness about traffic safety but also created many creative and interesting contents, engaging with a host of talented young artists. The photo series "Traffic in a Wonderland" by photographers Thắng Sói, Long Phạm, Cương Trần, and artist Phan Nguyễn was the highlight of the year, garnering over 3,200 likes and 1,500 shares (and these numbers are still growing) on the K0 Còi fanpage.
With nearly 25 years of operation in Vietnam, Ford's achievements are clearly demonstrated by the numbers: thousands of helmets donated to university and primary school students; over 18,000 drivers in 15 provinces and cities nationwide receiving free driving skills training… Furthermore, Ford is committed to carrying out these campaigns long-term to contribute to improving traffic culture in Vietnam.
additional information
Open to all students, Còi Show 2019 will continue to be held at the Ho Chi Minh City Student Cultural Center on December 26, 2019 and at Nguyen Trai High School for the Gifted, Hai Duong City on January 4, 2020.
