Unlike drivers, students are a younger generation, more sensitive to current trends. Understanding that mentality, the series of events experiencing Traffic Safety and Student Music Festival - Horn Show is realized through a music festival model with the participation of many young artists loved by students, combined with interactive activities and experiences of traffic safety knowledge.
“This is the third consecutive year that the Horn Show has been organized. We are aiming to turn the program into an annual event on a larger scale to bring new perspectives on traffic culture to students nationwide,” said Mr. Pham Van Dung, General Director of Ford Vietnam.
Along with the artists who have accompanied and devoted much enthusiasm to the campaignNo Horn, No AlcoholFrom the early days like DaLAB, Pham Tran Phuong, Dinh Manh Ninh, Sy Luan, this year's program marks the first participation of famous bands in the indie scene such as Ngọt, Chilles, Thịnh Suy, Hoang Dung.
Interwoven with that is the experience of highly interactive traffic safety games with experts from Ford Vietnam, providing essential knowledge when traveling on the road, including: recognizing Blind Spots of large vehicles; saying No to alcohol while driving with real feelings when wearing a suit simulating drunkenness; understanding about Safe Distance and the 3s rule...
In particular, the 2019 Coi Show does not only stop at promoting and spreading awareness about traffic safety, but also creates many creative and interesting contents and connects with a series of talented young artists. The photo series "Traffic in Wonderland" by the group of photographers Thang Soi, Long Pham, Cuong Tran and artist Phan Nguyen is the highlight of this year with more than 3,200 likes, 1,500 shares (and this number is still increasing) on the K0 Coi fanpage.
With nearly 25 years of operation in Vietnam, Ford's achievements are clearly shown through the telling numbers: thousands of helmets donated to students and primary school pupils; more than 18,000 drivers in 15 provinces and cities across the country received free driving skills training... Not stopping there, Ford is committed to implementing these campaigns long-term to contribute to improving traffic culture in Vietnam.
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Open to all students, the Whistle Show 2019 will continue to be held at the Ho Chi Minh City Student Cultural House on December 26, 2019 and Nguyen Trai High School for the Gifted, Hai Duong City on January 4, 2020.
