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Accordingly, this collaboration will open up a unique management and operational service platform, combining Fusion's distinctive Wellness healthcare service strengths with standard operational experience from Japan, helping to strengthen the brand and accelerate expansion and growth in the region.
The partnership program will focus on three core areas: business and marketing, brand development and design, and human resource development. Through combining resources and expertise, Fusion and HMJ aim to expand their market reach, enhance customer experience, and improve operational efficiency.
The two sides will also promote the sharing of customer care experiences, synchronize business and marketing systems, integrate Fusion's distinctive brand elements inspired by holistic wellness for travelers into a number of hotels selected by HMJ, and implement staff training programs in Vietnam, Thailand, and Japan.
From left to right: Mr. Shinya Shimabukuro, Mr. David Roberts, Mr. Junichi Araki, Mr. Christopher Hur, Ms. Tanya Chiaranussati, and Mr. Suchad Chiaranussati.
At the signing ceremony, Mr. Junichi Araki, Chief Operating Officer of HMJ, shared: “We are delighted to partner with Fusion Group. As a leading hotel operator in Japan, HMJ sees breakthrough potential when our strengths are combined with Fusion’s strong influence in Vietnam and Southeast Asia. We believe this collaboration will create value for both parties in terms of position and scale as we pursue new opportunities in the region.”
Christopher Hur, CEO of Fusion Group, shared: “Japan is one of our key markets and is part of our regional development strategy. HMJ is known as one of the leading hotel operators in Japan. By combining HMJ’s scale and expertise with Fusion’s strong position in Vietnam and Southeast Asia, we are creating a more robust and scalable hotel management and operations platform. The partnership between Fusion and HMJ marks a significant step in our long-term strategy to expand our network and elevate hotel service standards across Asia.”
Fusion is a pioneering hospitality and resort group in the wellness sector in Vietnam and Asia. Throughout its development, Fusion has always focused on creating experiences that balance physical and mental well-being for travelers, setting standards through its diverse portfolio of hotel brands.
Fusion currently manages 19 hotels and resorts in Vietnam and Thailand, while continuing to expand with new projects and develop innovative and unique accommodation experiences.
HMJ is one of Japan's leading hotel operators, managing 27 hotels under its two main brands, Oriental and Oriental Express, in major cities and popular destinations across Japan. HMJ also manages several well-known international franchise brands such as Hilton, Marriott, and Nikko. HMJ is renowned for its professional operation and commitment to providing excellent service.
