Da Nang is striving to achieve the goal of attracting about 4.3 million domestic and international visitors in 2023 with many programs, festivals, and events, such as the International Fireworks Festival (DIFF 2023) with the presence of top Vietnamese showbiz singers, famous music shows, regular music performances...
At the same time, Da Nang is also on the path to become a high-quality tourism and service center, a creative destination of Vietnam and Southeast Asia by 2030; with a vision to become a leading tourist destination in Asia by 2045. Therefore, the constant development and renewal of tourism products is a requirement for visitors to have impressive experiences and retain their feelings about the city.
The opening night and final night of DIFF 2023 taking place in June and July 2023 are considered grand parties of sound, light and music on the Han River, attracting a large number of people and tourists.
Quality music combined with beautiful scenery
In fact, many years ago, the Da Nang tourism industry organized many festivals combining music with tourism. In August 2016, the Fun Beach Festival, a beach music festival combining backpacking activities, took place at the East Sea Park. More than 10,000 visitors and locals enjoyed the musical performances of domestic and foreign DJs; interacted with artists; participated in group games on the beach such as rock climbing, beach volleyball, surfing, etc.
In August 2022 and July 2023, Da Nang will organize the Danang Electronic Carnival International Electronic Music Festival in the Enjoy Danang Summer Festival 2022 event series and Danang Electronic Carnival in the DIFF 2023 event series, attracting young people and domestic and foreign tourists to attend.
The opening night and final night of DIFF 2023 taking place in June and July 2023 with the participation of singers Ho Ngoc Ha, Tung Duong, Thu Minh and singers and dancers from Trung Vuong Theater Da Nang, are considered grand parties of sound, light and music on the Han River.
Notably, during the June period of DIFF 2023, the total number of guests served by accommodation establishments in Da Nang is estimated to reach nearly 706,000, an increase of 34.1% over the same period in 2022. Room occupancy is regularly at 70%; revenue from accommodation and catering services reaches 1,874 billion VND. The number of flights to Da Nang sometimes reaches 150 flights/day, 1.5 times higher than normal.
Also in June 2023, singer Ho Ngoc Ha's live concert "Love Songs - Love Vietnam" at Moonlight Square - Ba Na Hills (Da Nang) with nearly 2,000 seats was filled, including many tourists from Ho Chi Minh City, Nha Trang, Thua Thien - Hue, Hanoi...
The opening night and final night of DIFF 2023 taking place in June and July 2023 are considered grand parties of sound, light and music on the Han River, attracting a large number of people and tourists.
Singer Ho Ngoc Ha's live concert "Love Songs - Love Vietnam" took place at Moonlight Square - Ba Na Hills (Da Nang), an architectural work with classical European style.
Ms. Pham Quynh An (31 years old) and a group of friends took a flight from Hanoi to Da Nang, staying for 3 days to watch "Love Songs - Love Vietnam" and visit Ba Na Hills and other beautiful sights.
"I had a wonderful experience watching Ha Ho's show (singer Ho Ngoc Ha - PV) at Ba Na Hills - a classic European-style architectural work. It was truly satisfying to see and hear Ha Ho's increasingly improved beauty and singing voice, and at the same time, it satisfied my passion for traveling when I got to see the scenery from above; visit Linh Ung Pagoda; visit the Golden Bridge, Le Jardin d'amour flower garden and the famous French village in Ba Na Hills", Ms. An shared.
Before and after the COVID-19 period, Nguyen Hien Dinh Tuong Theater (Da Nang) also organized activities to bring Tuong art to the people and tourists. The program "Tuong Xuong Pho" serves the audience from 7:30 p.m. on the east bank of the Han River every Sunday. The art program "Hon Viet" after years of interruption due to the impact of COVID-19 has resumed since November 2022, currently taking place at 7:45 p.m. every Wednesday and Friday at Nguyen Hien Dinh Tuong Theater, with ticket prices of 150,000 VND for Da Nang residents and 300,000 VND for tourists.
Private sector partners
After COVID-19, when life returned to normal, tourists and people in Da Nang learned about the May Lang Thang program at Veranda - a coffee shop and lounge complex by the Han River; each episode was a mini-show of a famous singer such as: Bang Kieu, Manh Quynh, Le Quyen, Lan Nha, Trung Quoc Idol, Le Hieu, Phan Manh Quynh, Ho Van Cuong... Many audiences who loved the May Lang Thang program and admired the singer did not hesitate to spend money and buy plane tickets to Da Nang to support their idols.
Ms. Nguyen Huynh Bao Tran (45 years old, a tourist from Binh Dinh) said that in the past, music shows were often held on stage (theaters, hotel auditoriums), but now audiences tend to like listening to music outdoors - where there is a beautiful view. The form of music combined with tourism helps the feeling of listening to music to be richer; the distance between singers and audiences is also closer. Ms. Tran went to Da Nang to travel and watched singer Lan Nha's show at May Lang Thang Da Nang on the evening of July 15, 2023.
Singer Ho Ngoc Ha's live concert "Love Songs - Love Vietnam" took place at Moonlight Square - Ba Na Hills (Da Nang), an architectural work with classical European style.
Mr. Qui Nhan - Director of JO HITO Entertainment Media Company Limited (HITO Entertainment) said that Da Nang has all the conditions to build package tours including accommodation, meals, sightseeing, and music shows, like many localities in China and Korea have been doing.
HITO Entertainment Company has organized many events, live concerts in auditoriums and outdoors, each program attracting 400-500 audiences, including the Ao Dai Night "My tuc kha gia" at Lo Giang Communal House (Hoa Xuan Ward, Cam Le District, Da Nang) and "The ao dai - Phong Y Yen" at An Dinh Palace (Hue); live concert "Afternoon tea waiting for someone" by two singers Lan Nha and Thuy Dung with band Hoang Nha at Son Tra Marina (Son Tra District, Da Nang) - an ideal space for guests to enjoy cakes, tea and then listen to music.
"Private units organizing outdoor music shows in places with beautiful scenery is one of the ways to join hands to stimulate tourism with the city. Hopefully there will be cooperation between travel agencies and event organizers/entertainment companies, these shows will be included in tour programs so that tourists have more tourism products and more destinations," said Mr. Qui Nhan.
Ms. Nguyen Thi Hoi An, Deputy Director of the Department of Culture and Sports of Da Nang City, said that tourism programs combined with music often have great appeal. "The clearest example is the two shows of BlackPink at My Dinh Stadium recently as part of their world tour, which attracted a large number of people and tourists. We think that Da Nang also needs to become a performance destination for international stars with big shows. Not to mention the media effect from domestic and international press, the strong spread of social networks about such large-scale programs will contribute to promoting tourism to take off even more," Ms. Nguyen Thi Hoi An shared.
According to bbc.com on July 18, 2023, music tourism is "going to another city or town to see a music performance or music festival". When a music event is held, fans of artists from many places will come to support their idols and experience tourism, relaxation, dining, shopping... Accordingly, hotels, cafes, restaurants, souvenir shops, famous landmarks, entertainment venues... also increase revenue.
