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This series of unique experiential activities will be simultaneously launched this summer at the lobbies of three New World Hotels & Resorts hotels in Vietnam, including New World Saigon Hotel, New World Phu Quoc Resort, and New World Hoiana Beach Resort.
The Crossroads Between High-End Artistic Residences and Contemporary Spirit
Built upon core values of authenticity, meticulous craftsmanship, compelling brand storytelling, and a spirit of spreading positivity – "Doing Good" – this collaboration opens an inspiring intersection between the art of luxury accommodation and a quality lifestyle.
Guests and local community visitors to the three hotel lobbies will be immersed in a unique pop-up retail space. Here, Marou Chocolate stands out as a distinctive highlight of art and culture, a symbolic gift representing sophistication, superior quality, and authentic local flavors that visitors shouldn't miss.
This inaugural regional partnership offers a series of meticulously designed activities aimed at elevating the holiday experience for travelers across multiple touchpoints:
Introducing a special edition co-branded product: The Dark Chocolate 55% Roasted Buckwheat bar has officially been introduced to the public. The product packaging uses recycled materials from cocoa husks, reflecting both brands' strong commitment to environmentally friendly design and sustainable development.
Exclusive culinary experience: The culinary team of New World Hotels & Resorts, in collaboration with Marou Chocolate, will create afternoon tea concepts and special menus inspired by Marou chocolate. Each dish is developed as a culinary journey, allowing guests to savor the rich and creative layers of chocolate flavors.
Limited-Time Gift Collection: This limited-time summer gift collection, co-created by the two brands, will conclude the series of activities, aiming to encourage connection, sharing, and meaningful cultural exchanges.
Sharing from the Pioneers
Mr. Stephan Tschuppik, Regional Vice President of Rosewood Hotel Group, said: "Partnering with Marou Chocolate is an honor and a meaningful opportunity for us... Making a strong mark in Vietnam, we believe that this first regional collaboration will be the perfect touchpoint to celebrate local culture through experiences that guests can feel, enjoy, and cherish in their memories."
Vincent Gérard Mourou, representative of Marou Chocolate, shared: "For Marou, partnering with New World Hotels & Resorts opens an inspiring chapter for Marou to continue spreading the story of Vietnamese cacao to the world... With over 50 international awards for taste and design, we are proud to present to our guests an experience deeply rooted in Vietnam, told in the language of authentic chocolate."
New World Saigon Hotel - one of three hotels participating in a series of experiential activities in collaboration with Marou Chocolate.
New World Hotels & Resorts is a brand under Rosewood Hotel Group, currently managing 17 hotels in China, the Philippines, and Vietnam. Its development philosophy emphasizes modern hospitality, linked to a sustainable lifestyle through cuisine, design, and community engagement.
Marou Chocolate is a pioneering brand that has been crafting world-class "single-origin" chocolates based on the "bean-to-bar" philosophy right here in Vietnam since 2011. It has been featured in The New York Times and owns the Maison Marou chain of creative spaces, established in 2016.
