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2024 saw the explosion of two "hot hit" desserts, croissants and tiramisu in tins, on social media. Capitalizing on this trend, Charlotte Cakery – an online bakery run by Phan Bao Phuong (born in 2008) – quickly jumped on the bandwagon and achieved resounding success. The bakery's TikTok channel currently has 12,100 followers and 35,800 likes.
Charlotte Cakery - the online bakery of Phan Bao Phuong (born in 2008)
Dreams born from a passion for baking.
Despite being only 15 years old, Bao Phuong has amazed many by owning a thriving online bakery with eight-figure revenue and 40-50 cake orders per day. Founded on March 27, 2024, Charlotte Cakery is not only owned by Bao Phuong but also has the support of collaborators in design, order processing, and customer service.
Sharing about her entrepreneurial journey with sweet pastries, Bao Phuong said: “I started baking in 7th grade with my first type of bread being garlic butter cream cheese bread. This type of bread is quite difficult and not suitable for a beginner, but somehow I was very successful at making it. My passion for business and baking motivated me to open my own bakery.”
The online bakery run by a 15-year-old girl has attracted a lot of attention.
Bao Phuong's journey to her passion for baking began with online tutorial videos. Thanks to content creators' videos, the young entrepreneur learned countless valuable tips and experiences. However, to truly master the craft, she realized that it was necessary to dedicate a lot of time to practicing and nurturing her burning passion.
Besides honing her skills, Bao Phuong also constantly experiments and innovates with many different types of cakes. Each type of cake offers new experiences, helping her to further explore the rich and diverse world of cuisine.
The online bakery was launched on March 27, 2024.
The bakery's TikTok channel currently has 12,100 followers and 35,800 likes.
For Bao Phuong, baking is not just a hobby, but also a way to express herself, share joy, and spread love to others. Each cake she gives away is like a wish for the best, a thread connecting hearts and creating beautiful memories.
The entrepreneurial journey of a 15-year-old female student.
As a student passionate about business, Bao Phuong was aware of the significant challenges involved in starting her entrepreneurial journey. However, instead of giving up, the "bakery owner" chose to face them and turn them into opportunities to prove herself. The biggest difficulty she encountered was financial. As a student, she didn't have much capital to invest in her shop. Instead of relying on her family, the young woman born in 2008 decided to manage on her own by saving money and selling online to earn extra income.
Phan Bao Phuong - the young owner of an online bakery.
Based on her own experience, Bao Phuong believes that from calculating capital, selling price, and profit to selecting ingredients and controlling the quality of the cakes, meticulous attention to detail is always paramount. Thanks to this, she can ensure the best product quality for her customers.
Starting a business is not an easy path. There were times when Bao Phuong felt discouraged by low sales or exhausted from having to bake in large quantities. However, the young owner always reminded herself of her initial purpose in opening the bakery and used that as motivation to continue.
Some steps involved in baking
As the number of customers increased, so did the number of orders and cakes to be made. As the only baker at the shop, Bao Phuong faced considerable pressure. However, she didn't give up and proactively sought help from her friends. Even though they lacked baking experience, the young shop owner patiently guided them, and together they completed the tasks.
Furthermore, attracting customers is a challenging task for any business. To address this, Bao Phuong dedicated significant time to market research, creating engaging content on social media, and developing effective marketing strategies. Thanks to these efforts, she gradually attracted a stable customer base for her store.
Recognizing the trend of social media use, Bao Phuong focuses on promoting her bakery on Facebook, Instagram, and TikTok. In particular, the bakery owner emphasizes creating engaging and fresh content on TikTok to effectively reach potential customers.
The tin-boxed tiramisu craze
Bao Phuong's online bakery attracts a large audience on TikTok with its captivating videos of handmade cakes. Among them, the tin-boxed tiramisu is the most prominent "star," garnering hundreds of thousands of views and becoming the shop's best-selling item. Every day, Bao Phuong receives dozens of orders for this popular cake.
The tin-boxed tiramisu is the bakery's most outstanding "star" item.
Unlike typical tiramisu, Bao Phuong uses carefully selected eggs and flour as its main ingredients, ensuring the highest quality. The flavors and fruit toppings are also carefully chosen to provide a perfect experience for diners.
Tiramisu in a tin box boasts a perfectly balanced sweetness and a fragrant buttery aroma, suitable for everyone's taste. The cake is soft and smooth, blending the subtle bitterness of coffee, the richness of mascarpone cheese, and a hint of tanginess from the liqueur to create an irresistible, harmonious flavor.
Tiramisu is packaged in a charming and eye-catching tin box, which not only preserves the cake well but also enhances its aesthetic value. Therefore, the tin-boxed tiramisu is not just a delicious dessert, but also a "spiritual child" embodying the passion of the young bakery owner. With its delicious flavor, excellent quality, and reasonable price, this dessert promises to continue its popularity and provide wonderful culinary experiences for customers.
"Currently, I'm not accepting custom orders because I don't have enough staff to make too many types of cakes at once, and also to ensure the quality of our cakes when we sell them to customers. The price of our cakes will range from 35,000 VND to 140,000 VND," Bao Phuong added.
The "hot" croissant
