The year 2024 witnessed the explosion of two “hot” cakes: croissants and tinned tiramisu on social networks. Catching the trend, Charlotte Cakery - the online bakery of Phan Bao Phuong (born in 2008) - quickly “caught the trend” and achieved great success. The bakery’s TikTok channel currently has 12,100 followers and 35,800 likes.
Charlotte Cakery - online bakery of Phan Bao Phuong (born in 2008)
The passion for baking
Although only 15 years old, Bao Phuong has surprised many people when he owns a popular online bakery with 8-digit revenue and 40-50 cake orders per day. Founded on March 27, 2024, Charlotte Cakery is not only owned by Bao Phuong but also has the support of collaborators in designing, ordering and customer care.
Sharing about the opportunity to start a business with sweet cakes, Bao Phuong said: “I started baking since 7th grade with the first cake being garlic butter cream cheese bread. This type of cake is quite difficult and not suitable for a new baker, but somehow I made this cake very successfully. My passion for business and baking inspired me to open my own bakery.”
15-year-old girl's online bakery attracts a lot of attention
Bao Phuong’s journey to her passion for baking began with online tutorial videos. Thanks to the videos of content creators, the young owner learned countless valuable tips and experiences. However, to truly master it, she realized that it was necessary to spend a lot of time practicing and nurturing a burning passion.
Besides honing her skills, Bao Phuong also constantly experiments and creates with many different types of cakes. Each type of cake brings new experiences, helping to discover more about the rich and diverse culinary world.
Online bakery launched on March 27, 2024
The bakery's TikTok channel currently has 12.1k followers and 35.8k likes
For Bao Phuong, baking is not just a hobby, but also a way to express oneself, share joy and spread love to everyone. Each cake is given as a wish to send the best wishes, is a thread connecting hearts and creating beautiful memories.
The entrepreneurial journey of a 15-year-old female student
As a student with a passion for business, Bao Phuong is aware of the great difficulties when starting her entrepreneurial journey. However, instead of giving up, the “bakery owner” chose to face and turn the challenge into an opportunity to assert herself. The biggest difficulty she encountered was financial problems. As a student, the young owner did not have much capital to invest in the store. Instead of depending on her family, the girl born in 2008 decided to manage by saving money and selling online to earn extra money.
Phan Bao Phuong - the young owner of an online bakery
With her own experience, Bao Phuong believes that from the stages of calculating capital, selling price, profit to choosing ingredients, controlling cake quality… meticulousness is always put first. Thanks to that, she can ensure the best product quality for customers.
Starting a business is not an easy road. There were times when Bao Phuong was discouraged by low sales or tired of making cakes in large quantities. However, the young owner always reminded herself of the original purpose of opening the bakery and used that as motivation to continue.
Some steps when making cakes
As the number of customers increased, so did the number of orders and cakes to be made. As the only baker in the shop, Bao Phuong faced a lot of pressure. However, she was not discouraged and proactively sought support from her friends. Even though her friends had no experience in baking, the young owner still patiently guided them and together they completed the job.
In addition, attracting customers is a difficult problem for any business. To solve this problem, Bao Phuong spends a lot of time researching the market, creating attractive content on social networks and building effective marketing strategies. Thanks to this effort, she gradually attracts a stable number of customers to the store.
Grasping the trend of using social networks, Bao Phuong focuses on promoting her bakery on Facebook, Instagram and TikTok platforms. In particular, the bakery owner focuses on creating attractive and new content on TikTok to effectively reach potential customers.
Tiramisu tin box "fever"
Bao Phuong’s online bakery attracts a large number of viewers on TikTok with attractive videos of handmade cakes. Among them, the tin tiramisu is the most prominent “vedette”, attracting hundreds of thousands of views and becoming the shop’s “best-seller”. Every day, Bao Phuong receives dozens of orders for this “hot” cake.
Tinned Tiramisu is the bakery's most outstanding "vedette".
Different from the usual tiramisu cakes, Bao Phuong uses carefully selected eggs and flour as the main ingredients, ensuring the best quality. The flavors and decorative fruits are also carefully selected to bring the perfect experience to diners.
Tinned Tiramisu has a moderate sweetness, fragrant with the smell of butter and milk, suitable for everyone's taste. The cake is soft and smooth, blending the light bitterness of coffee, the richness of mascarpone cheese and the slight spicy taste of wine to create an irresistible harmonious flavor.
Tiramisu is contained in a beautiful, eye-catching tin box, which not only preserves the cake well but also contributes to increasing the aesthetic value of the product. Thanks to that, tin box tiramisu is not only a delicious cake but also a "brainchild" containing the passion of the young bakery owner. With delicious flavor, excellent quality and reasonable price, the cake promises to continue to "cause a fever" in the market and bring wonderful culinary experiences to diners.
“Currently, I do not accept orders from customers because I do not have enough manpower to make too many types of cakes at the same time and also to ensure the quality of my cakes when selling to customers. The price of my cakes will range from 35,000 VND to 140,000 VND,” Bao Phuong added.
The "hot hit" croissant
