VI
Myeongdong area
This is considered Seoul's largest shopping district. Any foreign brand wanting to enter the Korean market chooses Myeongdong as its first store location. You can find all the major fashion brands like Zara, H&M, and even products from Korea. When visiting Myeongdong, you should bring your passport because there are discount stores catering to tourists.
Dongdaemun area
Dongdaemun is the mecca of domestic fashion in South Korea, a hub for small shops from all over the country, so you can find almost anything there. It's especially popular for its night market that stays open after 9 PM.
Itaewon area
Itaewon is famous for its shops selling hip-hop merchandise in various sizes, which are popular with foreign tourists. Additionally, it's also a hub for selling counterfeit designer handbags.
Ewha area
The concentration of universities in Ewha is fertile ground for business, and fashion is one of the most popular items there. The area boasts numerous affordable fashion boutiques catering to young people.
Hongdae area
Like Ewha, Hongdae is home to many universities, so items here are surprisingly inexpensive. Hongdae has a wide variety of shops selling accessories and jewelry.
Garosugil area
Garosugil is a hub for the latest fashion trends and a favorite spot for fashionistas. Prices in Garosugil are not too expensive, and there are many choices.
Apgujeong area
Apgujeong is one of South Korea's top luxury shopping districts, home to the world's most expensive brands such as Louis Vuitton, Prada, Channel, and uniquely decorated fashion boutiques.
