Airport Dimensions and SASCO collaborate to elevate the aviation experience in Vietnam.

Airport Dimensions and SASCO are joining forces to build and develop a modern airport lounge system across Vietnam. With their international standard operational experience, this collaboration will contribute to elevating the status of Vietnam's aviation services, affirming its role as a leading economic and tourism hub in the region.

Airport Dimensions will partner with SASCO to develop a modern airport lounge system spanning across Vietnam. This collaboration will not only bring world-class operational experience but also contribute to enhancing Vietnam's position as a dynamic economic and tourism hub in the region.

By combining Airport Dimensions' superior operational capabilities with SASCO's deep market knowledge, the experience at Vietnamese airports will be elevated to a new level, ready to welcome a wave of international investment.

According to forecasts by the International Air Transport Association (IATA), Vietnam will be the 5th fastest-growing aviation market globally by 2035, with 150 million passengers annually.

The partnership with SASCO is a strategic step for Airport Dimensions in its expansion into the Asia-Pacific market. Prior to this, Airport Dimensions achieved significant success with its Kyra Lounge and Chase Sapphire Lounge by The Club in Hong Kong. This is considered a key milestone, marking the company's strong growth in the region.

With each project, Airport Dimensions strives to deliver world-class airport experiences tailored to the specific characteristics of each market. This collaboration also reaffirms Airport Dimensions' commitment to expanding its network of award-winning lounges, providing passengers in the Asia-Pacific region with superior comfort and innovative experiences.

With a vision of leadership and differentiation creating excellence, SASCO is a pioneer in laying the foundation and developing a premium lounge service system in Vietnam. Currently, SASCO operates 10 lounges at Tan Son Nhat International Airport, 2 lounges at Cam Ranh International Airport, and will soon launch 1 lounge at Phu Quoc International Airport, all of which are highly rated for their capacity and service quality.

Among them, the Le Saigonnais and Jasmine lounges have been honored by the prestigious international aviation service magazine, PAX International, as the Best Business Lounges in Asia (in 2021 and 2023). Jasmine is the first business lounge in Vietnam exclusively for Muslim passengers, marking an important step in the aviation service industry in Vietnam. In particular, the Prime lounge, launched in 2023 to celebrate SASCO's 30th anniversary, once again affirms SASCO's distinct and superior class by incorporating unique cultural experiences, exquisite Vietnamese cuisine, Asian-European buffet, à la carte menus, and a premium bar into its lounges.

Errol McGlothan, President of EMEA (Europe, Middle East and Africa) and APAC (Asia-Pacific) at Airport Dimensions, said: “Vietnam is a fascinating market, and we are delighted to partner with SASCO to bring our global expertise to this rapidly developing region. As Vietnam’s aviation industry continues to expand driven by increased tourism and foreign investment, we are committed to providing high-quality and innovative airport experiences to enhance customer satisfaction and create new non-aviation revenue opportunities for airports. The upgrade of the Rose Lounge is just the beginning; we look forward to setting a new standard for airport lounges in Vietnam and the region.”

Mr. Nguyen Van Hung Cuong, General Director of SASCO, stated that the cooperation with Airport Dimensions is part of SASCO's strategy to position its business lounge system as "Exquisite service for unlimited experiences." The ultimate goal of this exclusive partnership is to create new value for both parties. Above all, SASCO aims to provide the best experience for domestic and international customers. Simultaneously, SASCO contributes to enhancing the status and competitiveness of airport services in Vietnam. SASCO will partner with the Vietnam Airports Corporation and other entities in the aviation and tourism sectors to strongly develop on the path of international economic integration.

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Airport Dimensions serves a large customer base in its network of lounges, which are a favorite destination for millions of Priority Pass and LoungeKey members. The new partner lounges in Vietnam will join a prestigious, award-winning network of lounges currently available at major airports such as Dubai, Hong Kong, London, New York, Boston, Dallas, and San Francisco.

The upgraded Rose Lounge design not only incorporates distinctive local cultural elements but also combines high standards of comfort, convenience, and hospitality, aligned with the vision of both parties. Passengers will be impressed by the premium seating area, private relaxation and work spaces, and other advanced digital amenities aimed at comprehensively enhancing the service experience.