Union Square was chosen as the venue not only because of its location connecting the past and present, but also because it is where the first Audemars Piguet boutique in Vietnam is located – a symbol of continuity and appreciation for heritage.
Inspired by the House of Wonders international exhibition, the event took guests on a visual and emotional journey, re-enacting the brand’s history. From the front, Union Square was transformed to recall the first workshop in Le Brassus from 1907 – the symbol of the origin of Haute Horlogerie. The surrounding green landscape also reminded of the Vallée de Joux, where the first legendary watches were born.
Interior space on the first floor of the event
Inside the first floor, guests feel like they have returned to their roots with the Table of Origin area, which displays important milestones and iconic watch models in Audemars Piguet's history.
Table of Origins Area
Surrounded by technical sketches and notebooks from the artisans of the time – all tell the story of a brand born in the icy Vallée de Joux, where the spirit of creativity and the desire for innovation ignited the watchmaking industry.
In addition, guests also had the opportunity to witness the skillful craftsmanship of artisans in the 'Watchmaking' area, and admire the exquisite masterpieces specially introduced by Audemars Piguet on the occasion of the brand's anniversary in the exhibition space.
Watchmaking area under the guidance of artisan Kelvin
The area displaying new watch models launched in 2025 by Audemars Piguet
The Royal Oak and Code 11.59 By Audemars Piguet collections are equipped with the brand's latest generation perpetual calendar movement.
The event atmosphere was opened by the emotional violin of artist Hong Ha, combined with the delicate choreography of dancer Do Hai Yen, creating a solemn yet poetic atmosphere, leading guests on a journey to discover the Audemars Piguet heritage.
On the second floor, the journey continues with the philosophy of “The beat goes on” as it leads guests to a path through a magical pine forest, symbolizing the endless beat of time, of inheritance and endless creation. Here, the night sky of the Vallée de Joux is recreated through deep blue aventurine dials, taking guests into the space of complex mechanisms that have accompanied Audemars Piguet since its early days.
The highlight was the speech and toast of the representative of S&S Group - the official distributor of Audemars Piguet in Vietnam, opening the exciting performance series of DJ 2pillz, singer The Thien and artist Kimmese, bringing the event atmosphere to a climax.
The performance of singer The Thien and artist Kimmese stirred up the atmosphere of the auditorium.
Speaking at the event, Ms. Nguyen Thuy Huong shared: "150 years is a proud historical milestone, but for Audemars Piguet, this is also the beginning of new journeys. We are honored to accompany the brand in this special milestone, as well as to share with you a part of the Vallée de Joux heritage right in the heart of Ho Chi Minh City".
The event not only marks a celebratory moment for a leading Swiss watch brand, but also opens a new chapter for Audemars Piguet in Vietnam – where the legacy continues to be retold and spread through emotional experiences.
