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Union Square was chosen as the venue not only for its location, which connects the past and the present, but also because it is the location of Audemars Piguet's first boutique in Vietnam – a symbol of continuity and appreciation for heritage.
Inspired by the House of Wonders international exhibition, the event led guests on a visual and emotional journey, recreating the brand's historical path. From the facade, Union Square was transformed to evoke the image of the first workshop at Le Brassus from 1907 – the iconic origin of Haute Horlogerie. The surrounding lush green landscape also recalled the Vallée de Joux valley, where the first legendary watches were born.
The interior space of the first floor of the event venue.
Inside the first floor, guests are transported back to their roots with the Table of Origin area, showcasing important milestones and iconic watch models in Audemars Piguet's history.
Table of Origins area
Surrounding the scene are technical sketches and notebooks of the artisans of the time – all telling the story of a brand that originated in the icy Vallée de Joux valley, where creativity and a thirst for innovation ignited the watchmaking industry.
In addition, guests had the opportunity to witness firsthand the skillful craftsmanship of artisans in the 'Watchmaking' area, and admire the exquisite masterpieces specially presented by Audemars Piguet to celebrate the brand's anniversary in the exhibition space.
Watchmaking area under the guidance of artisan Kelvin.
This area showcases the new watch models that Audemars Piguet will launch in 2025.
The Royal Oak and Code 11.59 By Audemars Piguet collection features the brand's latest generation perpetual calendar movement.
The event's atmosphere was opened by the emotionally evocative violin playing of artist Hong Ha, blended with the delicate dance moves of dancer Do Hai Yen, creating a formal yet poetic ambiance that led guests on a journey to discover the heritage of Audemars Piguet.
On the second floor, the journey continues with the philosophy "The beat goes on," leading guests along a path through a mystical pine forest, symbolizing the endless rhythm of time, of continuous inheritance and innovation. Here, the night sky of Vallée de Joux is recreated through deep blue aventurine dials, transporting guests into the space of the intricate mechanisms that have accompanied Audemars Piguet since its early days.
The highlight was the speech and toast by the representative of S&S Group – the official distributor of Audemars Piguet in Vietnam, which kicked off a series of vibrant performances by DJ 2pillz, singer The Thien, and artist Kimmese, bringing the event's atmosphere to a climax.
The performance by singer The Thien and artist Kimmese livened up the atmosphere in the auditorium.
Speaking at the event, Ms. Nguyen Thuy Huong shared: "150 years is a proud historical milestone, but for Audemars Piguet, it is also the beginning of new journeys. We are honored to accompany the brand in this special milestone, and to share with you a part of the Vallée de Joux heritage right in the heart of Ho Chi Minh City."
The event not only marked a celebratory moment for a leading Swiss watch brand, but also opened a new chapter for Audemars Piguet in Vietnam – where its heritage continues to be retold and spread through emotionally rich experiences.
