Bang & Olufsen collaborates with Ferrari to launch the "Ferrari" collection.

The collection celebrates Bang & Olufsen's exceptional aluminum craftsmanship and the two brands' shared passion for balance, strength, and precision by reimagining a range of headphones and speakers: the Beosound 2 home speaker, the Beoplay H95 headphones, the Beoplay EX headphones, and the Beosound Explore portable speaker. All share a striking red hue, creating an unmistakable connection to the Ferrari brand identity.

“We are very excited about this collaboration,” said Bang & Olufsen CEO Kristian Tär. “There is a strong sense of history in the process of creating it together. It all started with B&O and Ferrari. The founders, Enzo Ferrari, Peter Bang and Svend Olufsen, were visionaries who redefined their industries by challenging the status quo. Their legacy spans decades, propelling both brands to new heights that we see today.”

Teär continued: “The combination of best-in-class performance, elegant aesthetics and meticulous craftsmanship has helped B&O and Ferrari create this collection. This is elevated by the unparalleled heritage of both brands, making this collaboration truly memorable.”

Both brands have pioneered innovation for over half a century. Bang & Olufsen has shaped the global visual and auditory landscape since 1925 from Struer, Denmark, while Ferrari has revolutionized the automotive industry since 1947, in Maranello, Italy. Over 150 years of innovation between the two brands have been honed and refined in this collaboration.

Inspired by supercars. Sound brought to life.

“The collection takes a different approach from Bang & Olufsen’s tradition,” explains Christoffer Poulsen, Senior Vice President of Business Development and Strategic Partnerships at Bang & Olufsen. “Our classic loudspeakers are designed to blend seamlessly into people’s homes while highlighting their beauty. This collection is very different. They are statement pieces. Like supercars, they make people see and hear them wherever they go.”

The Beosound 2 delivers a 360-degree home audio experience that fills any space it's placed in. Its versatile design allows for placement on the floor, table, or shelf, and it can be easily moved from room to room. Active RoomSense and integrated proximity sensors complement the Beosound 2's aesthetics with intelligent technology, while the premium aluminum cone encasing the speaker provides a seamless look and superior sound.

In the Ferrari Collection, the Beosound 2 is anodized at Bang & Olufsen's Factory 5 in Struer, redefining design with Ferrari's signature red. The aluminum body is polished to a high gloss finish, enhancing the intensity of the red. The Ferrari emblem sits below the grille, completing this edition.

The Beoplay H95 is Bang & Olufsen's flagship headphone, delivering best-in-class sound and innovation. Custom titanium drivers provide a more powerful sound than ever before, and adaptive active noise cancellation allows the wearer to adjust it by rotating the aluminum earcups. Finished in soft lambskin leather and boasting a battery guaranteeing 38 hours of continuous listening, the Beoplay H95 is built to last.

The headphones combine Ferrari's signature all-black color, a timeless classic style that harmonizes with Bang & Olufsen's iconic logo and the laser-etched Ferrari prancing horse image. Beneath the earcups, the titanium speaker grilles have been anodized in a deep red, a color specifically chosen for this collaboration.

The Beosound Explore is the perfect portable speaker for the outdoors. With an IP67 rating, meaning it's completely dustproof and waterproof, the Beosound Explore is built to take anywhere. With Bluetooth and Quick Pairing, music is always ready at a click and lasts all day with up to 27 hours of playtime.

Now, the Beosound Explore comes with Ferrari's laser-engraved prancing horse emblem and a striking black carabiner hook for any adventure. The dual-layer speaker enclosure is anodized in red and black, so the grille stands out instantly against a dark interior.

Bang & Olufsen's most powerful true wireless earbuds, the Beoplay EX, boast active noise cancellation, unparalleled sound, and come complete with a wireless charging case for up to 20 hours of listening time on the go. Six microphones and intelligent beamforming technology mean the Beoplay EX can be used for both business calls and enjoying music independently.

For the Ferrari Collection, the right earpiece features a prominent black Ferrari logo, nestled beneath an iconic red-tinted glass, which is cut and polished to a mirror-like shine.

Phuong Mai is a reporter for Travellive Magazine in Hanoi.

Phuong Mai