The collection celebrates Bang & Olufsen’s aluminium excellence and the two brands’ shared passion for balance, strength and precision by reimagining a range of headphones and speakers: the Beosound 2 home speaker, the Beoplay H95 headphones, the Beoplay EX headphones and the Beosound Explore portable speaker. All share a striking red hue, creating an unmistakable connection to the Ferrari brand identity.
“We are very excited about this partnership,” said Bang & Olufsen CEO Kristian Tär. “There is a strong sense of history in the making as we create it together.” “It all started with B&O and Ferrari. The founders, Enzo Ferrari, Peter Bang and Svend Olufsen, were visionaries who redefined their industries by challenging the status quo. Their legacies span decades, pushing both brands to new heights that continue to this day.”
The collection celebrates Bang & Olufsen's aluminium excellence and the two brands' shared passion for balance, strength and precision.
“The combination of best-in-class performance, graceful aesthetics and meticulous craftsmanship that B&O and Ferrari have created in this collection, enhanced by the unparalleled heritage of both brands, makes this collaboration memorable,” Teär continues.
Both brands have been pioneering innovation for over half a century. Bang & Olufsen has been shaping the global sight and sound landscape since 1925, from Struer, Denmark, while Ferrari has been disrupting the automotive industry since 1947, in Maranello, Italy. Over 150 years of innovation between both brands has been honed and curated in this collaboration.
All share a striking red hue, creating an unmistakable connection with the Ferrari brand identity.
Inspired by supercars. Sound made visible.
The collection takes a different approach to Bang & Olufsen’s tradition, explains Christoffer Poulsen, Senior Vice President of Business Development and Strategic Partnerships at Bang & Olufsen: “Our classic speakers are designed to blend naturally into people’s homes while highlighting their beauty. This collection is very different. They are statement pieces. Like supercars, they are seen and heard everywhere they go.”
Beosound 2 delivers a 360-degree home audio experience that fills any space it's placed in. Its design is flexible enough to allow for floor, table, or shelf placement, and it can be moved easily from room to room. Active RoomSense and built-in proximity sensors match the beauty of Beosound 2 with smart technology, while a premium aluminum cone encasing the speaker delivers a seamless look and superb sound.
Beosound 2
In the Ferrari Collection, Beosound 2 is anodized at Bang & Olufsen's Factory 5 in Struer, redefining the design in Ferrari's signature red. The aluminium body is polished to a high gloss, enhancing the red hue. A Ferrari emblem beneath the grille completes the look.
Beoplay H95 is Bang & Olufsen’s flagship headphone, offering best-in-class sound and innovation. Custom titanium drivers deliver more powerful sound than ever before, and adaptive active noise cancellation lets the wearer adjust it by rotating the aluminum earcups. Finished in soft lambskin leather and with a battery that guarantees 38 hours of continuous listening, Beoplay H95 is built to last.
Beoplay H95
The headphones combine Ferrari’s all-black, timeless classic style with laser-engraved Bang & Olufsen logos and the Ferrari Prancing Horse. Beneath the earcups, the titanium speaker grilles have been anodized in a deep red, chosen specifically for this collaboration.
Beosound Explore is the perfect portable speaker for the outdoors. With an IP67 rating, meaning it's completely dust and water resistant, Beosound Explore is made to go anywhere. With Bluetooth and Quick Pairing, music is always just a click away and lasts all day with up to 27 hours of playtime.
The Beosound Explore now comes with a laser-etched Ferrari Prancing Horse emblem and a striking black carabiner for any adventure. The dual-layer body is anodized in red and black, allowing the grille to stand out instantly against dark interiors.
Beosound Explore
Bang & Olufsen's most powerful true wireless earphones, Beoplay EX, boast active noise cancellation, unparalleled sound, and come complete with a wireless charging case for up to 20 hours of listening time on the go. Six microphones and intelligent beamforming technology mean Beoplay EX can be used to take work calls and enjoy music independently.
For the Ferrari Collection, the right earpiece features a prominent black Ferrari logo, housed under the iconic red-tinted glass, cut and polished to a mirror-like shine.
Beoplay EX
