Conference “Introducing Binh Duong Tourism and Becamex Hospitality Group”

The workshop was held on July 8, 2019, at the Daewoo Hotel (360 Kim Ma Street, Ngoc Khanh Ward, Ba Dinh District, Hanoi). At the workshop, representatives from the Vietnam National Administration of Tourism, the Tourism Association, the Hotel Association, the Binh Duong Department of Culture, Sports & Tourism, Becamex Hospitality Group, along with managers, scientists, departments, agencies, and businesses operating in the tourism sector, presented and exchanged ideas to find solutions for the development of tourism in Binh Duong in general and Becamex Hospitality Group in particular.

Binh Duong is a province in the Southeast region of Vietnam, located within the Southern key economic zone. This area possesses many favorable conditions for comprehensive socio-economic development, including the tourism industry. With its advantageous location, only about 30km from the center of Ho Chi Minh City, the province has major transportation routes such as National Highway 1 and National Highway 13, easily connecting it to countries in the region and the world. Three major rivers (Saigon River, Dong Nai River, and Be River) flow through the province, creating stunning natural landscapes and lush orchards, ideal for ecotourism and resort tourism. The land of Binh Duong, both past and present, is known for its rich and diverse history and culture. While sharing many similarities with the history and culture of Southern Vietnam, it still retains unique characteristics, contributing to Binh Duong's potential for tourism development, including industrial tourism, ecotourism, and cultural and spiritual tourism.

Over the years, the province's socio-economic situation has developed quite well and stably, the economic structure has undergone positive changes, social welfare issues have been addressed, and people's living standards have gradually improved. In particular, the tourism industry in Binh Duong has developed significantly, with total tourism revenue increasing in recent years. According to statistics from 2017, the province attracted 4.55 million visitors, generating a total tourism revenue of 1,280 billion VND; in 2018, it attracted 4.75 million visitors, generating a total revenue of 1,360 billion VND.

In its tourism development plan, Binh Duong has identified river tourism as a strategic product in the province's future tourism product development strategy.

The focus is on maintaining and prioritizing the development of the province's three tourism zones, including: the southern zone (ecotourism (garden tourism, river tourism), cultural tourism (visiting historical sites, festivals, craft villages, spirituality, beliefs), entertainment, weekend getaways, shopping, MICE, high-end sports, etc.); the northwestern zone (relaxation tourism, historical and cultural tourism, ecotourism); and the eastern zone (ecotourism, weekend getaways, high-end sports tourism).

Binh Duong province strives to develop its tourism industry sustainably and professionally, gradually making it an important economic sector in the province's economic structure, contributing to changing the face of Binh Duong city in the future. The goal is for Binh Duong's tourism industry to be ranked among the top-performing tourism destinations in the country and the region by 2030.

Contributing to and supporting the development of tourism in Binh Duong is the continuous growth of Becamex Hospitality Group. Becamex Hospitality Group is a relatively new management brand in the tourism service industry, currently managing two hotels: Becamex Hotel Thu Dau Mot (3 stars) and Becamex Hotel New City (4 stars).

Currently, Becamex Hospitality Group is continuing to implement projects such as free bicycle rentals, yoga classes, shuttle services connecting Thu Dau Mot city center and Ho Chi Minh City center, and upgrading the Executive Lounge. In addition, Becamex Hospitality Group is also committed to connecting with the local community, culture, and cuisine, as well as famous tourist destinations, by participating in food festivals, and collaborating with tourism businesses, golf courses, and business associations to promote local tourism and enhance the visitor experience.

The Anh