The new collection showcases many interesting aspects of the image that BOSS wants to bring to its customers: people who have their own personal style, but at the same time clearly express the spirit of the BOSS brand. The brand's signature sophistication is redefined, bringing a new attitude for the new decade: putting individuality at the heart of fashion.
Having presented its shows at New York Fashion Week for many years, BOSS has always been influenced by American culture: inspiration from famous skyscrapers, impressive architecture, and the people of New York is easily recognizable. Staying true to the BOSS heritage, the sophistication of the tailoring is maintained, combined with a clever appearance of sports style - expressed through bold cuts and modern materials.
Layering the garments, the flowing coats are embellished with modern day practicality such as crisp cotton, super soft nappa leather and suede, and shiny fabrics. These intricate handcrafted elements are also a sign of the sophistication that lies hidden in each design. Leather is chosen as the highlight, with embossing, seams, and laser cutting techniques applied to create breathability for the dresses.
BOSS brought to the catwalk this time a fresh color palette with many accents. Using main tones such as navy blue, ocean blue, chambray combined with mint green, sand and cream, BOSS's designs were accented with eye-catching red and yellow tones. For the SS2020 season, BOSS's designs are often covered in a uniform color throughout the entire outfit, or are creatively coordinated with the color block style, created by stripes and geometric patterns on the outfit.
Not only clothing, accessories are also highlights with many changes of BOSS. While men have leather strap sandals, chunky-soled Oxfords, sneakers, leather bags and backpacks, women have leather open-heeled shoes with Kristin color-block bags. All bag models are printed with the user's initials - a mark emphasizing the spirit of putting each individual at the center of fashion from BOSS.
