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The Hoa Lo Prison historical site is currently a "hot" destination attracting not only international tourists but also Hanoi residents, with a series of new and unique experiences such as: nighttime prison tours, the launch of the HoaLoPrisonRelic podcast channel on Spotify, and the use of automated audio guides in guided tours, etc.
And just this past Monday, this historical site launched a campaign that sounds quite strange at first glance: The entire management and staff of the site are going to work without... bags.
Specifically, it was a "campaign" calledHoalo's no backpack day- No bags allowed on working days, applicable throughout the entire Hoa Lo Prison historical site - including the Head, leaders, and all staff members.Hoalo's no backpack dayThis might remind you of No Backpack Day – a school day in the US where students go to school without backpacks to raise awareness about the millions of children around the world who cannot afford school supplies; or the Anti-Backpack Day movement among Vietnamese youth, which was enthusiastically embraced by teachers and students on social media at the end of December last year.
Indeed, similarly, inHoalo's no backpack dayNo one was carrying briefcases, handbags, or document folders; instead, they were...
fan cage
...or put it on your pants.
Just four hours after being posted, the article about a day at work without a bag, accompanied by real-life images of Hoa Lo Prison, attracted over 3,500 shares, more than 2,000 comments, and 17,000 ratings – something few other historical sites or destinations in Vietnam can achieve.
Here are some humorous images shared on the Hoa Lo Prison Relic Facebook page during "no backpack" day:
Use a chair as a table, use a cake box as a bag.
...and even used a guitar as a document holder.
"This person must be constantly chased by deadlines, their spine has never been in good shape, so they have to bring a chair" - a humorous comment from Tran Nhung under a photo supporting Hoalo's no backpack day at Hoalo Prison.
Who says clothespins are only for... clothes?
The "Gu-Chi" water bottle is compact and convenient.
Watermelon-shaped handbag... made in Hoa Lo prison.
Lipstick, hand sanitizer, charging cable, phone,... - all you need is a bunch of bananas.
Stylish and... skilled in domestic arts.
With creative yet meaningful campaigns likeHoalo's no backpack dayIt is clear that this historical site will continue to be popular with tourists and residents of Hanoi, especially young people. This also proves that, in order to attract a wide audience who are interested in and curious about history – even the painful and dark history of Hoa Lo Prison – it is still necessary to have approachable, witty, and occasionally... unconventional approaches.
Of course, alongside the hilarious humor, the management team of the Hoa Lo Prison Relic site has also interwoven profound and humane content about history, like a constant reminder to young people.Let's not forget our nation's past.
"Prisoners were allowed out into the yard" - one of the "fact" articles at the Hoa Lo Prison Relic site.
