Hoa Lo Prison Relic is a "hot" historical destination that attracts not only international tourists but also the people of the capital, with a series of new and unique experiences such as: night tour to explore the Prison, launching the HoaLoPrisonRelic podcast channel on Spotify, applying automatic voiceovers in sightseeing tours,...
And just on Monday, this relic site launched a campaign that at first sounds very strange: All leaders and staff of the relic site go to work without... handbags.
Specifically, it is a "campaign" calledHoalo's no backpack day- No-bag work day, applied to the entire Relic - including the Chief, leaders and all employees of Hoa Lo Prison.Hoalo's no backpack dayperhaps reminds you of No Backpack Day - a day when students in the US go to school without backpacks, to raise awareness about the millions of children in the world who do not have money to buy school supplies; or the Anti Backpack Day trend of Vietnamese youth that was "vigorously" responded to by teachers and students on social networks at the end of December last year.
Indeed, similarly, inHoalo's no backpack day, no one carries briefcases, handbags or document clips; instead...
...fan cage
...or up your pants.
Just four hours after being posted, the article about going to work without a bag, accompanied by real-life images of Hoa Lo Prison, attracted more than 3,500 shares, more than 2,000 comments and 17,000 ratings - something that is difficult for any other historical site or destination in Vietnam to achieve.
Below are some funny pictures shared on the Facebook fanpage Hoa Lo Prison Relic on a “no backpack” day:
Use a chair as a table, use a cake box as a bag
...and use the guitar as a document holder.
"This person must be constantly pressed by deadlines, his spine has never been stable so he has to bring a chair" - humorous comment by Tran Nhung under the photo responding to Hoalo's no backpack day at Hoa Lo Prison.
Who says clothespins are just for... clothespins?
"Gu-chi" water bottle is compact and convenient.
Watermelon handbag... made in Hoa Lo.
Lipstick, hand sanitizer, charger, phone,... - just a bunch of bananas.
Both stylish and good at home economics
With creative yet meaningful campaigns likeHoalo's no backpack day, it can be seen that this relic site will continue to be popular with tourists and people of the Capital, especially young people. That also proves that, to attract a large number of interested and curious views about history - even if it is painful and gloomy like the history at Hoa Lo Prison, there still needs to be close, humorous and sometimes a little... unconventional approaches.
Of course, besides the "hard to bear" humor, the management team of Hoa Lo Prison Relic still interweaves profound and humane historical content, like a constant reminder to young people.Don't forget your nation's past.
"Prisoners are allowed to go out into the yard" - one of the "fact" articles of Hoa Lo Prison Relic.
