From 2015 to 2019, the number of visitors from these three markets to Vietnam increased continuously and became important tourist supply markets. In 2019, Korea alone had more than 28.7 million Koreans traveling internationally, of which 4.3 million chose Vietnam as a tourist destination.
In 2022, South Korea will be the largest tourist market in Vietnam with nearly 800,000 visits (out of a total of more than 3.4 million foreign visitors), according to the General Department of Tourism. Japanese and Taiwanese visitors are also in the top. But only 18% of Korean visitors said they were "confident in their understanding of Vietnam", while 62% of Japanese visitors said they only knew "relatively".
Only 18% of Korean visitors said they were "confident in their understanding of Vietnam"
The Outbox Company, a tourism market research company, recently released the Outbox Capture Report "International tourism trends of Korea - Japan - Taiwan" which shows that tourists from the above three markets "still do not really understand or have an impression" even though these are their favorite destinations.
According to the survey results, tourists from these 3 countries currently have a relatively low level of awareness about the image of Vietnam as a destination. That means they do not really understand and have a strong impression of Vietnam. This is regrettable and also reflects that Vietnam tourism is lacking in promotional and communication campaigns to reach the right potential customers.
Another common feature of the three markets is that their spending on foreign travel is high and increasing steadily, averaging about 7% per year. And more than 40% of Korean and Japanese tourists are willing to increase their budget for foreign travel in the near future.
According to survey results, tourists from these three countries currently have a relatively low level of awareness about the image of Vietnam as a destination.
When traveling internationally, more than 40% of tourists in all three countries choose standard hotels (2-3 stars). They search for travel information on travel websites and blogs or search online. Safety is the top factor influencing these visitors' decision to travel abroad.
Looking at each market separately, Korean tourists pay a lot of attention to accommodation, Japanese tourists want to have moments and experiences worthy of the money they spend, while Taiwanese tourists are especially interested in transportation.
Compared to Japan and South Korea, Taiwanese tourists are still hesitant to travel abroad. The pandemic and long-term strict anti-epidemic restrictions have somewhat affected their psychology. About 36.4% of Taiwanese tourists are willing to pay more for trips, but 40.7% plan to cut down on travel spending to save money for health care.
